[Upmind] Launched a collaboration event to provide a mindfulness program to LifeFit gym users. Get in top shape with exercise and mindfulness
*Upmind Co., Ltd.*
Press release: September 9, 2024
**
[Upmind] Launched a collaboration event to provide a mindfulness program to LifeFit gym users. Get in top shape with exercise and mindfulness
* Upmind Co., Ltd. (Location: Shinagawa-ku, Tokyo, Representative Director and President Kei Minoura, hereinafter referred to as Upmind) is FiT Co., Ltd. (Location: Kyoto City, Kyoto Prefecture, Representative Director: Keita Kato, hereafter
We will start a collaboration event to provide a mindfulness program to users of the fitness gym “LifeFit” operated by FiT) from September 9th (Monday) to October 6th (Sunday). *
*
Research has confirmed that practicing mindfulness meditation is effective in improving concentration during exercise and reducing daily stress. In this collaboration event, a mindfulness program will be offered to gym users through a dedicated app for approximately one month from September 9th to October 6th at the LifeFit Gakugei University store. . We will also verify whether it is effective in improving concentration during training and reducing stress after using the gym, with the aim of supporting maximizing the effects of training at the gym (improving condition).
*
* 1. About the collaboration event overview *
At the Gakugei University store of “LifeFit”, a new iPad app newly developed by Upmind for gym facilities (“Upmind for
LifeFit members will be able to experience a free mindfulness program 24 hours a day through a dedicated app.
You can practice the following programs suitable before and after exercise. – Before exercise: “Improve concentration” program with an eye toward improving concentration during training
– After exercise: A program to “reduce stress” by breathing slowly and resting your tired body from training.
iPad app (“Upmind for Gym”) image
* 2. Background to the development of the mindfulness app specifically for gym facilities *
Expected effects of mindfulness
A 2017 University of Miami study found that mindfulness training was effective in improving sustained concentration during training in athletes (the study focused on American football players). . A 2014 University of British Columbia study also found that by making mindfulness a habit, the anterior cingulate cortex, a part of the brain involved in self-control and the ability to make optimal decisions based on past experiences, Mindfulness is known to improve concentration and decision-making ability.
Other studies have also confirmed that mindfulness training can reduce fatigue during endurance training (possibly due to improved breathing and posture).
Various studies have confirmed that mindfulness is also effective in reducing stress (it has been shown to help the brain rest and lower cortisol levels) and improve well-being. Masu.
Based on these effects, we developed this app because we believe that practicing mindfulness before and after exercise has the potential to greatly contribute to further improving the condition of people who want to maintain their health.
Reference source:
We Are Talking About Practice: the Influence of Mindfulness vs. Relaxation Training on Athletes’ Attention and Well-Being over High-Demand Intervals Mindfulness Training Enhances Endurance Performance and Executive Functions in Athletes: An Event-Related Potential Study
* ■About FiT Co., Ltd.*
FiT Co., Ltd. is a health tech startup that provides sustainable health to more people through “fitness x IT” in order to realize the worldview of “fitness in daily life.” FiT operates the next-generation fitness gym “LifeFit” as its core business.
Company website: https://fitinc.jp
* ■About Upmind Co., Ltd.*
Upmind Inc. is a wellbeing tech company from the University of Tokyo that was established in May 2021 with the mission of “enriching people’s lives and hearts.” Mainly develops and operates the popular mindfulness app “Upmind”, which has been downloaded over 900,000 times (joint research with the University of Tokyo’s Ryu Takizawa Laboratory and won the 2023 Good Design Award). We are planning a project to help people make it a habit to have some space in their minds.
Service HP: https://upmind.co.jp
App Store (iOS): https://apps.apple.com/jp/app/id1565658134
Google Play (Android):
https://play.google.com/store/apps/details?id=com.upmind
Official note: https://note.com/upmind
Contact: contact@upmind.co.jp
*Representative Director (Kei Minoura) Profile*
Born in Perth, Australia. Graduated from the Faculty of Engineering at the University of Tokyo in 2015 and joined teamLab. Until 2016, he was engaged in development work as a smartphone application engineer. In 2017, he changed jobs to Bain & Company (strategy consulting firm, Tokyo branch) and engaged in planning business strategies. Established Upmind Co., Ltd. in 2021. I have been meditating for over 10 years since I first experienced it in Goa (India).
*Contact information for interviews and inquiries regarding this release* Upmind Co., Ltd. Public Relations Team
Email：contact@upmind.co.jp
Official website: https://upmind.co.jp
Instagram: https://www.instagram.com/upmind_jp