[Daiichi Shigyo Co., Ltd.] This book shows you how to differentiate local products! “Roots Branding that creates the future of regions and companies” will be released on September 25th!
*Daiichi Shigyo Co., Ltd.*
Press release: September 9, 2024
**
This book shows you how to differentiate your local products! “Roots Branding that creates the future of regions and companies” will be released on September 25th!
*- Now accepting pre-orders on Amazon-*
Book design (cover)
Daiichi Shigyo Co., Ltd. Branding Division (Head office: 634 Shichikannon-cho, Rokkaku-dori Karasuma-dori, Nakagyo-ku, Kyoto-shi, ONEST Kyoto Karasuma Square, 6th floor, Representative Director and President: Kaneko
On September 20, 2024, “Weaving the future of regions and companies” Roots Branding” (Author: Daiichi Paper Co., Ltd. Branding Division) will be published. It will be available for purchase at bookstores nationwide and on Amazon from September 25th. Advance reservations are now being accepted on Amazon.
We at Daiichi Paper Co., Ltd. have compiled the branding strategies we have established through working closely with and assisting over 700 confectionery, alcohol, and other food manufacturers across the country into a book.
Through seven examples, we will explain what Daiichi Shigyo’s “roots branding” is all about.
There are many problems faced by companies that are rooted in the region. This book will help you solve problems such as how to connect your company’s history and culture to the future, and what your company’s strengths are when taking on new business challenges. I’m happy.
* ■Daiichi Paper Bank’s unique branding ── “Roots Branding” * What we at Daiichi Shigyo Branding Division have been doing is asking our customers about their history and core feelings, researching them, refining them as a concept, and then “attracting” them with a design that will communicate to consumers. That’s it. This book explains the process and methods by which Daiichi Shigyo, which has always valued the approach of being close to its customers and accompanying them, arrived at its unique branding.
* ■ “Deepened” value by questioning and discovering your company’s roots * The customers we have met while assisting are making truly
high-quality products using advanced technology and carefully selected materials.
In the post-corona era, food products are facing tailwinds such as increasing attention to Japanese food and demand for niche products arising from consumer diversity, as well as headwinds such as the historically weak yen and rising costs of raw materials, energy, and human resources. industry. Many companies may be at a crossroads, deciding whether or not they can take on the challenge of creating new added value.
The food industry, which includes confectionery, alcohol, and various other foods, not only provides products and services, but also plays a role in supporting the local economy and culture, and has become a major industry supporting the local economy in many prefectures. It has become.
In order to solve the management issues that arise in these times and connect your company to the future, it is important to create and promote unique added value. So how can we create unique added value? While working with many customers to solve problems, we have discovered that “roots branding” is effective, deepening your thinking by questioning your company’s history and aspirations, and discovering its core values. .
* ■Introducing seven examples of “roots branding” *
Case study of Nikenjaya Mochi Kadoya Honten Co., Ltd. (Ise City, Mie Prefecture) Case study of Kiku no Sato Sake Brewery Co., Ltd. (Otawara City, Tochigi Prefecture)
To help you get a feel for what “roots branding” is, we would like to introduce branding examples from seven companies. The actual completed designs and products are published on the first page in color. We tell you how we established our company’s roots and brand value through repeated trial and error with our customers.
* ■Book overview: Table of contents *
・Introduction
・Chapter 1: Bringing out regional characteristics and company strengths, What is roots branding that “deepens” product value?
・Chapter 2: Famous confections, local sake, and specialty products – Bringing out regional characteristics in new forms,
Success stories of 7 companies that enhanced their brand power -Published example- *Honorific title omitted
Nigenjaya Mochi Kadoya Main Store Ltd. (Ise City, Mie Prefecture) | Kiku no Sato Sake Brewery Co., Ltd. (Otawara City, Tochigi Prefecture)
Josuian Co., Ltd. (Fukuoka City, Fukuoka Prefecture) | Kidoizumi Sake Brewery Co., Ltd. (Isumi City, Chiba Prefecture)
Og Foods Co., Ltd. (Shibuya-ku, Tokyo) | Fukuda Sake Brewery Co., Ltd. (Hirado City, Nagasaki Prefecture)
Kashoan Hakuho Co., Ltd. (Higashiosaka City, Osaka Prefecture) ・Chapter 3: Branding creates unique value,
Produces long sellers, not best sellers.
・Conclusion
* ■Book summary *
・Book title: “Roots branding that creates the future of regions and companies” ・Author: Daiichi Shigyo Co., Ltd. Branding Division
・Publication date: September 20, 2024
・Release date: September 25, 2024
・Format: 46-size
・Number of pages: 194 pages (16 color pages at the beginning) ・List price: 1,600 yen (+ tax)
・Publisher: Gentosha Media Consulting
・Amazon reservation page URL: https://www.amazon.co.jp/dp/4344947975
* ■About Daiichi Shigyo Co., Ltd. *
Founded in 1946, a company headquartered in Kyoto that provides planning, design, and packaging. Since our founding, we have focused on “thinking and selling” and have developed a variety of advertising, sales promotion, and packaging businesses. In the 1980s, the company renovated a Japanese sweets store with the concept of “enveloping the entire store” and was a huge success, and has been developing its own branding methods since early on. Approximately half of the 155 employees are creators such as planners and designers. In terms of manufacturing packages and packaging materials, the company has a supply chain of approximately 450 companies across the country, and its strengths include providing high-mix, small-lot, and one-stop services. Our business philosophy is “supporting the high added value of Japanese food and local communities,” and our management objective is “the happiness of our employees.”
* ■About the branding division *
Daiichi Shigyo Co., Ltd. is a branding specialist team comprised of selected members from 5 locations nationwide. Led by a branding director for each region, specialists in sales, web promotion, package design, etc. with extensive industry knowledge provide support from “one team, from upstream to downstream,” depending on the customer and project. Rather than relying on theory, he carefully interviews clients from the sales and manufacturing sites, and specializes in flexible and wide-ranging branding tailored to the company’s position and problems.
Our motto is to “become our customers’ fans” and work with them to thoroughly accompany them through to the final outcome. In order to preserve the diversity of Japan’s food culture and regional culture into the future, he conducts his daily activities with the belief that “branding is necessary for small and medium-sized enterprises.”
* ■Company data *
Company name: Daiichi Shiko Co., Ltd. (DAIICHISHIKO.CO.,LTD) Representative Director and President: Michihiro Kaneko
Head office location: 604-8162
634 Karasuma -dori, Nakagyo -ku, Kyoto City 634 ONEST Kyoto Karasuma Square 6F TEL 075-253-0800 (Representative)
Branches: Sendai Branch, Tokyo Branch, Nagoya Branch, Kyushu Branch Capital: 10 million yen
Business content: “Branding”, “Promotion”, and “Packaging” for small and medium-sized companies
General support (planning, design, manufacturing, logistics) Official SNS: @daiichishiko_design (Instagram)
For inquiries regarding this matter: https://www.lifedesign.co.jp/ctct/?k=7