[La Cocotte Co., Ltd.] An exquisite dessert “Kojima pear jelly” born from “mottainai” is born in Toyohashi City, Aichi Prefecture *La Cocotte Co., Ltd.*
Press release: September 9, 2024
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The exquisite dessert “Kojima pear jelly” born from “mottainai” is born in Toyohashi City, Aichi Prefecture
*～Enjoy the seasonal taste with jelly through the unique crunchy texture of pears～*
■“Kojima pear jelly” shines in the light golden color of the material
La Cocotte Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture, Representative Director: Kenyoshi Kawai), which operates the Western confectionery store “Cocotte,” has announced an overwhelming new product using Kojima Pear, a brand of pear that Toyohashi City, Aichi Prefecture is proud of. “Kojima pear jelly” with an irresistible crunchy texture was jointly developed with local farmers and went on sale from September 9th.
* ■Three features of “Kojima Pear Jelly” *
1. Excellent freshness! Purchase directly from local farmers and prepare immediately
2. All done by hand! A crunchy texture created by the grated method that allows you to experience the natural texture of pears.
3. So it’s a good deal! We use pears that have good taste and quality, but cannot be shipped because they do not meet standards.
■Putting texture first, we do not use a juicer or strainer.
* ■Background of the birth of “Kojima Pear Jelly” *
Cocotte, a Western confectionery shop in the town, produces and sells fruit cakes and baked sweets using local fruits from Toyohashi, Aichi Prefecture. When procuring locally produced fruit, we value
communication with the producers and ask them to tell us about the best seasons and this year’s characteristics.
Mr. Asakura, a local farmer who has been supplying us with figs for some time, recently told us, “We also produce pears, but every year there are many that cannot be shipped because they are damaged by branches or grow too large.” Until now, we have been discarding the pears, but the taste and flavor are no different from the ones we ship, so I would like a pastry chef to use these juicy pears.”
Putting his pride as a craftsman on the line, pastry chef Kenzen Kawai, who serves as the company’s representative, thought this way. “We want to create products that are a little different from ordinary processed products and provide new value to non-standard products.”
Therefore, “Kojima Pear Jelly” was born. While most fruit jelly is made using a semi-liquid processed food called “puree”, which is made by grinding fruits and other ingredients and then rinsing them to make them smooth, we have developed “puree”. “Kojima Pear Jelly” is grated by hand by a pastry chef, and by not using a juicer at all, we have created a dessert that retains the unique crunchy texture of pears, allowing you to really appreciate the ingredients.
By using non-standard products and keeping the packaging simple, we were able to keep the price as low as possible, making it affordable (350 yen per piece).
By fully using branded pears that have been discarded in large quantities until now, it will lead to “reducing food loss” in production activities, and will also contribute to a sustainable society. This is an initiative unique to Western confectionery shops (patissiers).
■Achieved only because “local farmer x Western confectionery store” ■Pears whose branches rubbed against the fruit and turned out to be substandard. * ■3 ways to eat “Kojima pear jelly” *
1. First of all, enjoy the original taste of the ingredients! Straight into a glass
If you are trying it for the first time, please try the “straight” version, which allows you to enjoy Kojima pear best, with its crunchy texture, light golden color, and refreshing taste. Perfect for an after-meal dessert or to refresh your palate. It can be stored at room temperature, but when the hot days continue, you can enjoy the refreshing taste of pears even more if you enjoy it chilled. ■“Straight” is recommended for first-time users
■Excellent compatibility with iced tea
3. Monitor recommended! “Toast bread” x “Kojima pear jelly”
When we asked people involved (monitors) to try it in advance, we found that by topping toasted bread or pancakes with chilled Kojima pear jelly, you can easily enjoy a luxurious dessert at home. There was a suggestion.
In addition, you can enjoy it in a variety of ways, such as
“accenting salads,” “mixing it with olive oil,” and “topping it with unsweetened yogurt.”
* ■“Kojima Pear Jelly” Product Overview *
Product name: “Kojima pear jelly”
Price: 350 yen (excluding tax)
Store: Cocotte (takeout only)
How to store: Can be stored at room temperature (tastier if chilled before eating)
* ■About Cocotte *
“Cocotte” was founded in July 2009 after its representative, Kenzen Kawai, trained at Matterhorn in Toyohashi City, Aichi Prefecture. Since then, we have devised and provided Western sweets that everyone can enjoy.
At our store, we have supported local food by developing Western confectionery products that more people can enjoy. A representative product is “Rice Flour Castella”. This product was developed in response to a request from a local kindergarten, “Some children cannot eat wheat or eggs, so we want something that everyone can eat.”
As a small Western confectionery store, we will continue to actively work to respond to diverse food cultures and contribute to a sustainable society by reducing food loss, as we did this time.
【Company Profile】
Company name: La Cocotte Co., Ltd.
Location: 144-1 Akebonocho, Toyohashi City, Aichi Prefecture Representative Director: Kenyoshi Kawai
Founded: July 7, 2009
Business hours: 10:00-19:00
Closed: Every Wednesday
*Please check Instagram for the business day calendar.
URL: https://cocotte-cake.com/
Instagram: https://www.instagram.com/toyohashicocotte/
Business details: Manufacture and sale of Western sweets such as cakes and baked goods
[Customer inquiries]
Cocotte Pastry Chef: Kenyoshi Kawai
TEL: 0532-46-5508
E-mail: cocotte.kenzen@gmail.com