Lexar collaborates with creators to unveil innovative products at IFA 2024 *Lexar Co., Limited.*
Press release: September 9, 2024
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Lexar collaborates with creators to unveil innovative products at IFA 2024 *Supporting creators’ creativity with cutting-edge memory solutions* Berlin, Germany, September 6, 2024 – Lexar, the world-renowned storage brand, is proud to announce the IFA
2024 and announced a new industry-leading and innovative product lineup. Products on display include portable SSDs, memory cards, DRAM, etc. We also held a workshop to showcase cutting-edge technology to support creators.
Based on IFA’s theme of “Creation,” which will celebrate its 100th anniversary in 2024, the conference highlighted how storage technology has driven innovation. With the theme “Memory Creates Endless Possibilities,” Lexar set up a booth themed “Memory Journeys” to showcase the evolution of innovative storage technology from 100 years ago. This clearly depicts how the evolution of storage technology has influenced and empowered creators. Lexar stays ahead of technological advances and continues to provide products and services that exceed customer expectations.
* Lexar’s Rapid Global Expansion *
On September 6th, Lexar officially announced its global brand strategy, progress in the European market, and latest products at its booth.
Founded in 1996, Lexar has sales channels around the world and offers a wide range of consumer storage and memory products. Europe is a strategically important market for Lexar, with significant investments in brand promotion, multi-category product development and localized sales channels to meet each country’s needs.
Despite the difficult market environment in 2023, Lexar achieved 59.06% year-on-year growth, and achieved 159% year-on-year growth in Europe, covering more than 20 countries. In particular, memory cards, SSDs, PSSDs, and DRAMs are very popular, and have a high share in major markets such as Poland, France, the Netherlands, and Germany.
We maintained this momentum and achieved 100% year-on-year sales growth in Europe in the first half of 2024.
*Innovative industry-leading products*
Lexar showcased innovative products that boast strong R&D and technology capabilities.
Lexar Professional Go Portable SSD with
Hub is a revolutionary 1-2TB portable SSD for mobile video capture, giving you the freedom and portability to add lighting, microphones, power, and more via the hub. This USB
3.2 Gen 2 SSD delivers 1050MB/s read speed and 1000MB/s write speed1, supporting 4K on iPhone 15 Pro/Max and more
Capable of recording 60fps ProRes video. Last month, Lexar’s Kickstarter campaign reached $100,000 in less than two hours.
Lexar’s memory cards include CFexpress 4.0, ARMOR series, and SD 8.0. Four new memory cards leveraging next-generation PCIe 4.0 performance are TYPE-B DIAMOND, GOLD, SILVER, and TYPE-A
We have a lineup of GOLD cards that allow you to seamlessly shoot 8K RAW video. In particular, Lexar Professional DIAMOND
CFexpress 4.0 Type B card is eligible for “TIPA WORLD AWARD” 2024” and boasts industry-leading read speeds of 3700MB/s and write speeds of 3400MB/s1.
The Lexar ARMOR series includes GOLD SD UHS-II and SILVER PRO SD, the world’s first storage cards made of 316 stainless steel.
Contains a UHS-II card and provides IP68 waterproof, dustproof and bend-resistant performance, perfect for outdoor shooting. Also, Lexar Professional GOLD PRO
SDXC Express cards offer read speeds of 1700MB/s, more than 5 times faster than SD4.0 cards.
Lexar Professional, a Red Dot 2024 Winner
With its wide compatibility and modular design, the Workflow series significantly increases user efficiency and productivity.
Lexar ARES RGB 2nd Gen DDR5 Desktop Memory SK
Equipped with Hynix’s high-quality DRAM chip, it achieves high-speed operation of up to 8000MT/s.
Also, the new brand “pexar” and its product “pexar digital photo frame” were announced. A smart WiFi frame with 2K anti-glare display that allows the whole family to share photo albums, making it the perfect gift for your loved ones.
* Collaboration with creators *
Lexar has built a strong presence in the imaging industry over the years and continues to build a global community of ambassadors and elite photographers. At this year’s IFA, the ‘Memory Journey’ exhibition area attracted a large number of visitors. Additionally, Lexar participated in IFA’s 100th Anniversary Creator Event, where they interacted with influential creators and introduced their products.
We also hosted a workshop with four top influencers who shared their creative insights and tips. Additionally, the live activity where visitors could customize their own USB drives was well received.
*About Lexar*
Lexar has been developing memory products for 25 years and is a brand trusted by many consumers and the media. We offer memory cards, USB memory, card readers, SSDs, and DRAM, and have won numerous awards. With our extensive portfolio, we meet the needs of a wide variety of users. Lexar products are cross-tested with more than 1,100 digital devices in our own quality labs to ensure every aspect of performance, quality, compatibility and reliability. Lexar products are available at retail stores and e-commerce sites worldwide. For more information, please visit www.lexar.com.
*Speeds are based on internal testing. Actual performance may vary.
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For more information, please refer to the Lexar official website. Instagram: instagram.com/lexarmemory_jp
X (Twitter): x.com/lexarmemory_jp
Lexar Japan Co., Ltd.
7th floor, Humax Ebisu Building, 1-1-1 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Media Contact: Jimmy.ma@lexar.com