[A must-see for driving beginners! Interview with 550 veteran drivers who drive new cars] Recommended equipment for first-time cars: Automatic (damage mitigation) brakes
*KINTO Co., Ltd.*
Press release: September 9, 2024
**
[A must-see for driving beginners! Interview with 550 veteran drivers who drive new cars] Recommended equipment for first-time cars: Automatic (damage mitigation) brakes
*51.6% have experienced wanting to add functions/equipment after purchase that were not installed at the time of purchase*
KINTO Co., Ltd. (Head office: Nagoya City, Aichi Prefecture, Representative Director and President: Kodera
We are pleased to inform you that we conducted a survey on the equipment of veteran drivers’ cars, targeting 550 veteran drivers with 10 years or more of driving history who purchased a new car within the past five years.
*Study summary*
*Survey overview*
Survey name: Survey on veteran drivers’ car equipment
Survey method: Internet survey planned by research PR “Respy(R)︎” provided by IDEATECH
Survey period: July 5, 2024 to July 8, 2024
Valid answers: 550 veteran drivers with 10 years or more of driving experience who purchased a new car within the past 5 years.
*1｜Conducted a survey regarding the 22 main equipment that can be installed and selected on the latest cars.
*2｜The composition ratio is rounded to the second decimal place, so the total does not necessarily add up to 100.
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* Q1.What items do veteran drivers install in their cars? *
First, when we surveyed the functions and equipment that veteran drivers have installed in their cars, we found that in addition to everyday items such as navigation and drive recorders, “automatic (damage mitigation) braking” was ranked 3rd in preparation for emergencies. It was ranked in.
* Q2.What equipment does your car have that you use frequently? * Targeting those who answered that they are equipped with each type of equipment* “Q2: How often do you use each function/equipment installed in your car?”*
When asked, the ranking of those who answered that they often use it or sometimes use it (TOP 2*) was as follows.
*Four-level rating: “Used often,” “Used occasionally,” “Not used often,” and “Rarely used.”
The number of n differs for each item as it targets those who answered that they are equipped with each piece of equipment. See table below for details
In addition to items used on a daily basis, it ranked high in terms of attachment rate.
360-degree cameras (16th place in installation rate) and blind spot monitors (14th place in installation rate) ranked in the top 5, and the actual usage rate was high.
* Q3.What equipment do cars have that actually give you a high level of satisfaction/peace of mind? *
For those who answered that each of the equipment is installed, * “Please tell us your level of satisfaction/security with each function/equipment installed in your car.” *
When asked, the rankings of those who answered “Very
Satisfied/Secure” and “Somewhat Satisfied/Secure” (TOP 2*) were as follows.
*Five-level rating: “Very satisfied/reassurable,” “Somewhat
satisfied/reassurable,” “Neither satisfied nor concerned,” “Somewhat dissatisfied/anxious,” and “Very dissatisfied/anxious.”
The number of n differs for each item as it targets those who answered that they are equipped with each piece of equipment. See table below for details
Similar to the frequency of use, the blind spot monitor (14th place) did not have a high attachment rate, but it ranked first in terms of satisfaction/peace of mind.
* Q4. Have you ever had the experience of wanting to add a
function/equipment “after purchase” that was not installed at the time of purchase? *
*
Q4. After you started using the car, you felt like you needed a feature or equipment that wasn’t installed when you purchased it, or you felt like adding a new feature or equipment that appeared after purchasing the car. Have you ever experienced it? ”*
(n=550), *13.8% answered “quite a bit” and 37.8% answered “somewhat”*. * Q5. What specific equipment did you want to add after purchasing? * For those who answered “quite a bit” or “somewhat” in Q4, *
Q5: Please tell us about the features and equipment that you felt were necessary or wanted to add after purchasing the car. ”* (n=284) When asked, *
We received 131 responses, including “drive recorder,” “automatic (damage mitigation) brakes,” and “360-degree camera.”*
* -Free answer/partial excerpt-*
59 years old I had a sudden emergency and regretted not having it on (automatic (damage reduction) brake).
54 years old: I realized that I needed a feature that would allow me to automatically open the luggage compartment with my foot.
41 years old I thought a drive recorder was always necessary in the event of an accident.
51 years old Digital key allows you to remotely operate air
conditioning equipment such as air conditioners
* Q6.What features/equipment would you recommend for beginner drivers? * * “Q5. What features/equipment would you recommend to a beginner driver or first-time car buyer? (Multiple answers allowed)” * (n=550) *
55.1% said “automatic (damage reduction brake)”, 44.4% said “support brake in case of wrong press (parking support brake)”, and 39.6% said “360 degree camera (panoramic view monitor)”*
That was the answer.
* summary*
This time, we conducted a survey of 550 veteran drivers with 10 years or more of driving experience who purchased a new car within the past five years regarding the equipment of veteran drivers.
First of all, more than 80% of drivers use equipment they use on a daily basis, such as a navigation system (84.6%) and a drive recorder (81.0%), as well as automatic (damage mitigation) brakes (75.1%) in case of an emergency. The result was that he was wearing the .
When asked about the actual frequency of use, satisfaction, and peace of mind regarding the equipment installed, we found that “blind spot monitor”, “rear cross traffic alert”, “LED headlights”, and “360 degree camera” were installed at a low rate. We found that items rank high and that there is a certain gap between the equipment people have and the equipment they actually use and are satisfied with.
Furthermore, 51.6% of veteran drivers have had the experience of wanting to add functions/equipment after purchase that were not installed at the time of purchase, and half of drivers have felt that they need new equipment during their car life. It became clear that there is.
From January 2023, KINTO will allow you to upgrade your car with manufacturer options and new equipment even after signing a contract. We offer a service called Unlimited. In order for as many people as possible to experience the upgrade, we are currently offering a new KINTO for a limited time.
We are implementing initiatives to support the purchase costs of upgrades for those who subscribe to Unlimited models.
-Click here for details-
https://kinto-jp.com/lp/unlimited/
Also, KINTO
At FACTORY, we offer an upgrade service that allows genuine options for Toyota, Lexus, and GR to be retrofitted at authorized dealers for vehicles that have already been sold to the general public.
-Click here for details-
https://factory.kinto-jp.com/
Features and equipment that would be recommended for beginner drivers include “automatic (damage reduction) brakes” (55.1%), “support brakes in case of mistaken pedal press” (44.4%), and “360-degree camera” (39.6%). Ta.
For young drivers who own a car for the first time, selecting equipment that contributes to accident prevention and driving support will be of great benefit.
It is expected that many new equipment will continue to appear in the future as technology evolves. It seems important to select equipment that suits each lifestyle and life stage while referring to advice from experienced people.
Prius U grade eligible for KINTO Unlimited
Prius U grade eligible for KINTO Unlimited
Yaris U grade eligible for KINTO Unlimited
Yaris Cross U grade eligible for KINTO Unlimited
* -Reference-Attachment rate, usage frequency, satisfaction/safety level details*
* [Service overview] *
*KINTO ONE*
Comicomi is a car subscription service that covers various car expenses such as car insurance and car tax for a fixed monthly fee. Lineup of popular Toyota, Lexus, and Subaru cars,
We also handle high quality used cars. You can easily apply and sign a contract online, so you can easily start your car life.
URL: https://kinto-jp.com/
In addition, KINTO ONE has achieved a reasonable monthly usage fee while adding “evolution” and “monitoring” after the car is delivered to “KINTO ONE”.
“Unlimited” also started from January 2023 with Prius.
URL: https://kinto-jp.com/unlimited/
* Mobility Market by KINTO*
This is a preferential site for KINTO subscribers, where you can discover unique experience plans and a variety of products based on the theme of the joy of movement. We offer a “discount menu” in collaboration with partner companies and a “point exchange menu” where you can exchange points for services.
URL: https://mobima.kinto-jp.com/
*KINTO FACTORY*
This is an upgrade service that allows genuine options for Toyota, Lexus, and GR to be retrofitted at an authorized dealer. We deliver regular-quality items such as retrofitting options that were not included at the time of purchase and replacing interiors and exteriors that have deteriorated over time, even for vehicles other than KINTO Subscription. We also provide software updates that make driving even more fun.
URL: https://factory.kinto-jp.com
*Vintage Club by KINTO*
This is an old car community where you can have fun with car enthusiasts and share the joy of driving old cars. We offer specially selected old car rentals so that you can enjoy charming old cars as easily as possible. The “old car caravan” held throughout the country for a limited time is also gaining popularity.
URL: https://vintage.kinto-jp.com/
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* 【Company Profile】*
Company name: KINTO Corporation
Established: January 2019
Representative Director and President: Shinya Kodera
URL: https://corp.kinto-jp.com/
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