[Silver Egg Technology Co., Ltd.]
Daytona International adopts Silver Egg’s AI recommendation engine and confirms a 3x difference in CTR of e-commerce sites with and without AI personalization
*Silver Egg Technology Co., Ltd.*
Press release: September 9, 2024
**
Daytona International adopts Silver Egg’s AI recommendation engine and confirms a 3x difference in CTR of e-commerce sites with and without AI personalization
*～Recommend products and content to activate user flow and increase sales～* Silver Egg Technology Co., Ltd. (Headquarters: Suita City, Osaka Prefecture, President & CEO: Thomas Foley, Stock Code: 3961, hereafter)
Silver Egg) will sell the real-time recommendation service “Igent Recommender” using AI technology developed and provided by the company to Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Sasaki
Satoshi (hereinafter referred to as Daytona International)’s fashion e-commerce site “Daytona Park” (
https://www.daytona-park.com/
) was introduced. After implementation, we confirmed that product links personalized by AI recommendations had approximately 3 times the CTR (click-through rate) and 1.3 times the CVR (purchase rate) compared to non-personalized links. , announce this.
Introduction case effect
■ Daytona International’s online strategy and recommendation engine
DAYTONA INTERNATIONAL “FREAK’S
We are developing an apparel and lifestyle business centered on “STORE” and have approximately 60 stores nationwide. In order to promote cross-use between stores and e-commerce and revitalize staff-generated content, the company will launch the official online store “Daytona” in November 2023, which will integrate the company’s brands.
Park (Daytona Park)” has been released.
Silver Egg’s Igent Recommender went into operation at the same time as the site was released. After going through an initial AI learning phase, it is now being used to personalize and suggest not only products but also blog articles on the site to users.
* ■ Simultaneously improve customer satisfaction and reduce
operational man-hours by automating recommendations using AI*
When introducing Igent Recommender, the company focused not only on the accuracy of the recommendations, but also on operational performance that outperformed the in-house developed recommendation engine they had been using up until then. Another deciding factor in the introduction was that content such as styling photos and feature articles by store staff, which the company focuses on, can be personalized through recommendations.
After introducing Igent Recommender, Daytona International measured its effectiveness and found that compared to fixed product links on the company’s site, recommended links personalized by Igent
Recommender had an average CTR of approximately 3 times and CVR. The result was an average increase of approximately 1.3 times. The company evaluates this as proof that personalized products attract users’ attention and lead them smoothly to purchase.
In the future, Daytona International plans to implement a
recommendation function on various channels such as email and apps to increase customer usage rates and encourage them to become fans. Silver Egg will continue researching and developing AI technology and will support Daytona International in realizing the automation of services and operations through AI automation in the future.
* [Daytona Park implementation example] *
Daytona Park (https://www.daytona-park.com/
)’s recommendation engine implementation examples are also posted on the “Introduction Examples” page of the Silver Egg website. Daytona International Co., Ltd. DX Headquarters
Please take a look at our interview with Mr. Owada, Manager of the Product Design Department.
https://www.silveregg.co.jp/archives/casestudy/daytona-park
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*About “Igent Recommender”*
* https://www.silveregg.co.jp/service/recommender.html*
This is a real-time recommendation service provided by Silver Egg Technology Co., Ltd. that is equipped with a proprietary AI algorithm. Using a machine learning engine that ensures both predictive accuracy and processing speed, we understand and analyze site access, purchasing status, and each user’s flow line in “real time,” and recommend products that match each individual’s tastes. It can be displayed instantly. Client companies can easily select and introduce the most suitable technology according to the usage situation, and can also verify effectiveness through AB testing. In addition, our dedicated consultants will continuously support you with
cost-effectiveness verification using a multifunctional management screen and reporting service, and measures to increase sales. [Igent Recommender introduction materials]
* https://go.silveregg.co.jp/01-AIsimple.html*
*About Silver Egg Technology Co., Ltd.*
https://www.silveregg.co.jp/
Silver Egg Technology develops and provides digital marketing solutions that achieve advanced personalization using AI (artificial intelligence) technology. We will realize the future of
personalization with our high-performance product lineup, including IgentX, the industry’s highest level recommendation engine, and our consulting know-how that continues to deliver business results for our customers.
[Facebook] https://www.facebook.com/silveregg
[Twitter] https://twitter.com/silvereggtech
[LinkedIn] https://jp.linkedin.com/company/silver-egg-technology
* Company Profile*
Company name: Silver Egg Technology Co., Ltd.
Location: -Osaka Head Office-
Facade Esaka Building 10F, 1-23-43 Esakacho, Suita City, Osaka Prefecture -Tokyo Office-
7F Okamura Akasaka Building, 2-13-1 Nagatacho, Chiyoda-ku, Tokyo Representative: Thomas Foley, President & CEO
Established: August 26, 1998
Capital: 285 million yen (as of the end of June 2024)
Business content: Development and provision of digital marketing services based on AI (artificial intelligence) technology