[MATCHA Co., Ltd.] Following Tokyo, the event will be held in Setouchi! Why has Setouchi been loved by visitors to Japan?
“Inbound Summit in Setouchi” to think about the future of inbound tourism together with the region
*MATCHA Co., Ltd.*
Press release: September 9, 2024
**
Following Tokyo, it has been decided that the event will be held in Setouchi! Why has Setouchi been loved by visitors to Japan? “Inbound Summit in Setouchi” to think about the future of inbound tourism together with the region
*The “Inbound Summit in Setouchi” will be held both online and offline for two days, November 7th and 8th, 2024. *
MATCHA Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Yu Aoki) will hold the “Inbound Summit in Setouchi” on Thursday, November 7th and Friday, November 8th, 2024. This summit is a local version of the Inbound Summit to be held in Tokyo on September 19, 2024, and this year it will be set in Ehime Prefecture, where we will deepen discussions about the future of inbound tourism with businesses in the Setouchi area.
* -Holding Background-*
“Inbound Summit in Setouchi” is a conference for thinking about the future of Setouchi together with the region. The Setouchi area is a special place visited by many tourists from Japan and abroad, and while it is home to ancient nature and culture, it has also developed as a region where cutting-edge art and arts grow. However, the system for accepting tourists varies by region, and there are many issues such as serious labor shortages and problems with successors. If this kind of population decline continues, there is a possibility that nostalgic lifestyle scenes and the preserved original scenery of Japan will be lost.
At this summit, leaders from Ehime and other areas of Setouchi will gather to discuss the future of Setouchi. In addition to learning about the challenges and possibilities of inbound tourism through keynote speeches and talk sessions, a variety of other content is also available, including exhibitions and social gatherings. Please look forward to these two precious days, where we will think together about why Setouchi continues to attract so many people, and how local residents can communicate Japan’s opportunities and carve out a future.
*This event will be held as part of the Ehime Prefecture Triangle Ehime Promotion Project.
* -Schedule/Contents-*
*DAY1*
13:00-13:10
[Opening speech at the venue] * “Why are we looking forward to this collaboration with Setouchi” *
Governor of Ehime Prefecture Speaker: Governor Nakamura
13:10-14:10
[Keynote Session]* “Why are people fascinated by Setouchi?”* Speaker: MATCHA President and CEO Yu Aoki
*Speaker information will be released sequentially
14:20-15:20
[Talk session] * “Form of tourism aiming for the world with local residents” * Speaker:
* Mr. Paul Christie *
Walk Japan and The Japan Travel Company Co., Ltd.
Walk Japan/ CEO, JTC/ Chairman of the Board
Born in England. Majored in economics at the University of London and Japanese at the same university’s School of Oriental and African Studies. First came to Japan in 1987 as an international student. Walk since 1997
Moved to the Kunisaki Peninsula in 2002 to become a tour leader in Japan. Walk the same year
Appointed as representative of Japan. Through tours that focus on walking, we introduce the true side of Japan that is unknown to tourists visiting Japan. Cool Japan Ambassador, ANA’s Japan Road His activities are wide-ranging, including serving as an ambassador, ONSEN Gastronomy Ambassador, and a visiting faculty member at Ritsumeikan University Graduate School of Business Administration. Lives in Kunisaki Peninsula with his family.
* Mr. Tetsuyuki Imataki *
Setouchi Triennale Executive Committee Secretariat (Kagawa Prefecture Setouchi Triennale Promotion Division)
chief executive
Born in 1966, joined the Kagawa Prefectural Government Office in 1989, and has been in charge of the Setouchi International Art Festival for 18 years since its first launch (2010).In addition, he has been involved in projects commemorating the 50th anniversary of the Kagawa Prefectural Government Building and Kenzo Tange’s 100th birthday. Anniversary Exhibition “Tradition and Creation”
Responsible for “From Setouchi to the World”, “Sanuki Film Festival”, etc. * Mr. Yosuke Inoue *
Kita Management General Incorporated Association
CMO
Joined Sojitz Corporation in 2012. In 2017, he joined his hometown Ozu City Hall as a community revitalization cooperation team member. During his term of office, he launched Kita Management, a regional DMO general incorporated association, and became the company’s CMO. After that, he founded KITA Co., Ltd. and became the representative director and CEO. Expert member of the Cabinet Office Regional Revitalization SDGs Problem-Solving Model City. The Kita Group’s tourism town development initiatives are
Green Destinations Story Awards ITB
Berlin” won first place in the world in the culture and tradition preservation category (first in Japan). Kita Management received the Japan Tourism Agency Commissioner’s Award.
* Mr. Shinnosuke Saito *
MATCHA Co., Ltd. COO
After gaining experience in digital marketing strategy planning and media planning at Hakuhodo DY Media Partners, he joined MATCHA in fall 2018. Appointed as director in June 2022. Responsible for overall MATCHA business. Forbes
Selected as 30 Under 30 Asia 2020.
15:20-16:20
[Talk session] * “What kind of local trips are currently sought by visitors to Japan?” *
Speaker:
Mr. Yasuyuki Tanabe
Airbnb Japan Co., Ltd.
Representative director
After graduating from an American university in 1994, he worked in general consumer goods, media, software, etc.
After gaining experience in consumer marketing, he was involved in launching the Japanese business of an American video distribution service. Joined Airbnb’s Singapore subsidiary in 2013,
Participated in the establishment of a Japanese corporation. In May 2014, upon the establishment of Airbnb Japan, he became the
representative director. 2002 Georgetown Graduate School of Business Administration (MBA)
Get. Born in Osaka.
Others will be updated sequentially
16:30-16:45 [Closing] “Exploring the future of Setouchi inbound tourism” Speaker: MATCHA President and CEO Yu Aoki
*DAY2*
*Learn how to create a tourism community that utilizes local resources in Ozu City, Ehime Prefecture*
Ozu City, Ehime Prefecture, has been selected as a world-recognized sustainable tourism city as a result of the local people’s efforts to make the most of local resources and work together to promote tourism. Understanding the local area is essential for inbound success. In Ozu City, you will learn how to maximize the appeal of local resources and create tourism in which local residents play a leading role.
* -Event Overview-*
Name: Inbound Summit in Setouchi
Official website: https://inbound-summit.com/setouchi
Date and time:
DAY 1: Thursday, November 7, 2024 13:00-16:45 *Times may change. DAY 2: Friday, November 8, 2024 9:00-16:00 *Includes travel time from Matsuyama City to Ozu City
Event format: Offline venue online distribution
Venue: Ehime Prefectural Cultural Center (2-5-1 Dogocho, Matsuyama City, 790-0843)
Access: https://www.kenbun.jp/access/
Sponsor: MATCHA Co., Ltd.
Participation fee:
■Inbound Summit in Setouchi DAY1 ticket
Regular price: 4,500 yen (prefectural resident discount: 3,500 yen, student discount: 2,500 yen)
*Only the first 70 people will be able to enjoy the traditional performing arts stage “Blooming Traditional Performing Arts!! Dogo Night Moments” held at Dogo Onsen at no additional charge.
■Inbound Summit in Setouchi DAY2 Ticket
4,000 yen (round trip transportation fee/tour participation fee included) / Meal fee not included *First 60 people
Application for participation: Accepted from the official website *Event details will be updated sequentially.
■Inbound Summit in Setouchi Online Ticket (DAY1 only)
free
*About MATCHA Co., Ltd.*
“MATCHA” is a media that gathers information about Japan, with over 20,000 articles in 10 languages, aimed at foreigners visiting and living in Japan. It receives 6.63 million PVs and 3.33 million UUs per month from 227 countries and regions around the world, and has 1.04 million followers on Facebook worldwide. Utilizing the knowledge of one of Japan’s largest media operations, we carry out promotions on MATCHA media, and create a multilingual information dissemination tool “MATCHA” that anyone can use.
Contents
Manager (MCM),” and inbound marketing support, which covers everything from research to formulating strategies for visitors to Japan. To date, we have supported over 400 clients with inbound issues. Additionally, for three years starting in 2020, we are hosting the “Inbound Summit,” which brings together inbound business operators from all over Japan.
As inbound professionals, we will continue to be a company that contributes to Japanese society.
-Company overview-
Company name: MATCHA Co., Ltd.
Representative Director: Yu Aoki
Head office location: 2-24-9 Higashi Nihonbashi, Chuo-ku, Tokyo 103-0004 LIT Date of establishment: December 3, 2013
MATCHA: https://matcha-jp.com