[PARCO Co., Ltd.] Enjoy “FASHION” of individuality and innovation at Shibuya PARCO, renewed in fall 2024 “ADVANCED”
A SHOP pursuing creativity with the theme of “CONTEMPORARY” has appeared. *Parco Co., Ltd.*
Press release: September 9, 2024
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Enjoy “FASHION” of individuality and innovation at Shibuya PARCO, renewed in fall 2024 “ADVANCED”
A SHOP pursuing creativity with the theme of “CONTEMPORARY” has appeared. *”MM6 Maison Margiela” has been renovated on the 3rd floor, and “TANAKA” opens its first real shop as a brand, the largest in Japan* Shibuya PARCO will carry out an autumn renewal focusing on brands that pursue unique and innovative fashion.
With the theme of 3rd floor “ADVANCED CONTEMPORARY,” we have introduced up-and-coming and creative shops that are active both domestically and internationally.
In September, “MM6 Maison Margiela”, the largest store in Japan with a full lineup of women’s and men’s clothing, will reopen.
Furthermore, “TANAKA”, which won the TOKYO FASHION AWARD 2023, opened its first store as a brand.
The 3rd floor will be renovated as a high value-added floor that exudes independent individuality, design, and creativity.
* ■MM6 Maison Margiela -Ladies/Men’s/Miscellaneous Goods- 3F* *OPEN: Friday, September 13th*
Inspired by the Maison’s archives, MM6 Maison reimagines today’s wardrobes with its concepts and playful approach.
We have evolved into a unique collection that reflects the Margiela method. Based on the brand’s basic philosophy of ‘Ready when worn’, we create a wardrobe that highlights the individuality of the wearer, regardless of gender or style.
Relocated to the 3rd floor on September 13, 2024. As the largest store in Japan at 93 square meters, we offer clothing, accessories, shoes, We will reopen with an all-gender collection, including leather goods and jewelry.
To commemorate the opening, knits and cardigans from the Fall/Winter 2024 “SHOW” collection will be on sale at the Shibuya Parco store. * This fall, the POPUP OPEN lineup and video will appeal to fashionistas* ■TANAKA – Ladies/Men’s – 3F Period: September 13th (Friday) – January 31st, 2025 (Friday)
Long-term POP-UP by unisex brand TANAKA from NY
STORE. Focusing on new products for fall/winter 2024 with the theme of WINGS/Wings of Freedom, popular Japanese denim and a wide variety of Ready to
Wear and POP-UP STORE limited items will also be available.
TANAKA’s 2018 concept is “Clothes that weave together the past 100 years and the next 100 years. Clothes that will be loved for a long time, regardless of era or gender.”
Started in 2017.
Unfettered by conventional wisdom or style, we discover infinite possibilities in the material denim, a symbol of freedom, and develop a collection that creates clothing that will shape the next 100 years. Shibuya PARCO’s official Instagram/TikTok fashion movie that shows off your charm with videos!
* ▼Masashi Kasamatsu (actor) x “NORTH FACE LAB” “ANREALAGE” “C.P. COMPANY” * Scheduled to be released in mid-September
Profile: Became a full-fledged actor since 2013.
In 2020, he starred in a feature film for the first time in “Hana to Ame”, and his recent works include the drama “The Day the World Ends with You” (Hulu), the streaming work “Naked Director 2” (Netflix), and the movie “Ring Wandering”. , a Japan-US joint production “TOKYO”
VICE (HBO max)”, “Gannibal (Disney )”, etc.
* ▼haru. (Creative Director) × “HEAP” “PAMM” “LELABO” “ON THE CORNER” * Now available
HEAP, an innerwear brand directed by haru. (@hahaharu777), who serves as the editor-in-chief of HIGH(er)magazine and is also active as a creative director and model, will be holding a POPUP event at Shibuya PARCO 1F until September 10th. “PAMM”, which also sells its own collaboration items, and “LE”, which has a connection
LABO” and “ON THE CORNER” videos are now available. Haru. proposes ways to enjoy Shibuya PARCO.
* ▼LOOKBOOK in SHIBUYA PARCO jacket ×9LOOK “JOHN LAWRENCE
SULLIVAN” “Alexanderwang” “TANAKA” * Scheduled to be released in mid-September The model is Akika Osawa (@haruka.o_1126), who also publishes styling videos on her own Instagram, and the stylist Kanako Sugiura
(@su_gi_knk) has chosen “JOHN
LAWRENCE
Coordination of this season’s new jackets from “SULLIVAN”, “Alexanderwang”, and “TANAKA” has been released. Tamayo Yamamoto (@tamayoyamamoto) was in charge of hair and makeup, and Keisei Arai (@keimons) was the videographer, and they proposed new coordination for autumn.
POPUP SHOP
■BUNNEY -Jewelry- 1F
BUNNEY, a jewelry brand from London, has released a new edition of its regularly published free paper “Selected Works,” “The
A pop-up event was held to commemorate the publication of “Rabbit”. The store is reminiscent of the traditional streets of London, and includes a variety of jewelry with rabbit motifs, as well as “Carhartt WIP”.
Collaboration products with @carharttwip
* ■Period: September 13th (Friday) to September 25th (Wednesday)* * ■Location: 1F POPUP SPACE “GATE” *
■CAMPERLAB -Shoes- 2F
Camper’s exclusive line. A lineup of high-end items that combine cutting-edge technology and innovative design. New creative director from 2020,
Under Achilles Ion Gabriel, we offer original and delicate designs that are “simple, yet sophisticated, and a little ironic.”
* ■Period: September 6th (Friday) to October 27th (Sunday)*
■DIESEL POP UP STORE JAPAN EXCLUSIVE DIESEL-Men’s/Ladies- 2F “Diesel Pop-up Store Japan Exclusive” is available exclusively at pop-up stores in Japan.
This season, we have a lineup of iconic unisex items inspired by the 24FW runway looks.
* ■Period: September 21st (Sat) – October 14th (Monday/Holiday)* ■SHIZENDO shibuya-bags/miscellaneous goods- 3F
Pop-up tour “Dress-up your mind with HOUGA”
The first event was held at Shibuya PARCO. The latest autumn/winter items are lined up so you can dress up to your heart’s content. In addition, new tops exclusive to the tour will be on sale. This top has an original design that features a curved transition between velor fabric and transparent sheer material. Please take this opportunity to experience HOUGA’s world view even more.
* ■Period: September 13th (Friday) to September 23rd (Monday/Shinkyu)* ■SHIZENDO shibuya-bags/miscellaneous goods- 3F
Shizendo was started by a designer who used to be a Japanese harness maker. Since then, two brands, PIENI and A, have been born, inspired by the many visits to Finland.
PIENI means small and is a brand that expresses everything in a minimal way. A means the beginning of everything, and we started as a brand that “expresses bags that can be used for 10 years using all leather.”
* ■Period: September 13th (Friday) to September 23rd (Monday/Shinkyu) * ■Tamme-Men’s/Ladies- 3F
The first POPUP SHOP was held after winning the TOKYO FASHION AWARD 2025. During the period, a rich lineup of new items from the 24AW Collection “merge” will be available.
The theme of 24AW Collection is “merge”
A collection that reflects the attire of artists during the transition period from mod to hippie in the late 1960s.
* ■Period: September 26th (Thursday) to October 6th (Sunday)* Preview Featured POPUP SHOP
■FUTURA X MARC JACOBS POP-UP SHOP IN SHIBUYA PARCO
-Ladies/Men’s/Bags/Accessories- 1F
Marc Jacobs (MARC)
JACOBS) and artist FUTURA present their latest collection to commemorate the brand’s 40th anniversary. This special capsule collection marks
THE TOTE BAG, THE SNAP, Jacobs’ standard styles
SHOT, unisex denim, hoodies, and other fashion items and accessories are reimagined with FUTURA designs.
FUTURA X MARC JACOBS CAPSULE
The collection is the eighth installment of a year-long special project in which Mark’s friends and collaborators, past and present, reinterpret his favorite works from Mark’s worldview from a new perspective.
Pop-ups focusing on this capsule collection will be held in New York, London, Beijing, and Japan. POPUP will start at Shibuya PARCO in conjunction with the release of the capsule collection on Friday, September 27th.
Additionally, FUTURA 2000: BREAKING OUT will be unveiled for the first time at the Bronx Museum of Art on September 8th.
* ■Period: September 27th (Friday) to October 8th (Tuesday)* * ■Location: 1F POPUP SPACE “GATE” *
Simultaneously held payback campaign
*■10% payback campaign with cashless payment*
* -Period: 3 days from September 13th (Friday) to September 15th (Sunday)-*
During the period, PARCO official smartphone app “POCKET
PARCO” to register as a frequent visitor to Shibuya PARCO and receive a 1,000 yen Shibuya PARCO shopping coupon for every 10,000 yen you spend with cashless payments inside the Shibuya PARCO building. 10% payback on purchases up to 50,000 yen.
For more information, click here
https://shibuya.parco.jp/pnews/detail/?id=29926