GENDA Co., Ltd. GENDA establishes a local subsidiary in the UK ~ Bringing the entertainment developed by the GENDA Group to Europe ~

[GENDA Co., Ltd.] GENDA establishes a local subsidiary in the UK ~ Bringing the entertainment developed by the GENDA Group to Europe ~ *GENDA Co., Ltd.*
Press release: September 9, 2024
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GENDA establishes a local subsidiary in the UK ~ Bringing the entertainment developed by the GENDA group to Europe ~
GENDA Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director and Chairman: Takashi Kataoka, Representative Director and President: Shin
Mai (hereinafter referred to as “the company”) announced the “GENDA Europe” Ltd.” has been established. LEMONADE Lemonica UK is already being developed within the GENDA Group.
This will be our entry into Europe following Limited. Following Asia and the United States, we will also focus on expanding our business in Europe.
We will continue to develop our business with the aim of realizing our Aspiration: “Making life more enjoyable for people around the world.”

■About GENDA Europe Ltd. Representative
The CEO of GENDA Europe Ltd. is Otomi, who is in charge of the European business.
Ryo will assume the position. He has a wealth of experience in promoting overseas business at global companies such as Mitsubishi Corporation and Bain & Company, and most recently, through the M&A of Ares Company through a search fund, he assumed management duties as the company’s representative director and president. I was engaged in He will leverage the knowledge he has cultivated over the years to lead M&A and group management in the European region.

■Comment from Ryo Otomi, GENDA European Business Manager and GENDA Europe Ltd. CEO

We believe that Europe is an important growth market with a mature economic base and a growing enthusiasm for the Japanese content industry. Among these countries, the UK is one of the best places for Japanese companies to establish a business base in terms of its business environment and systems. Preceding LEMONADE
In addition to supporting the growth of Lemonica UK Limited, we plan to promote the mini-location business, which is steadily expanding in North America. GENDA
Europe
Ltd. is expected to serve as a base for expanding and promoting the group’s management, and will serve as a front-line base for expanding the global entertainment network across Europe and the EMEA region. We believe that through the activities of this local subsidiary, we will be one step closer to realizing our Aspiration of “making life more enjoyable for people around the world.”

■Overview of each company
Company name: GENDA Europe Ltd.
Representative: Ryo Otomi
Established: August 28, 2024

■GENDA company profile
“Make life more enjoyable for people around the world”
In order to realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world. We operate a wide range of businesses in entertainment, including amusement, karaoke, character merchandising, food and beverages, and content and promotion (movies, experiential content, etc.). We operate
approximately 800 stores and approximately 1,400 mini-location locations (unmanned game corners) in Japan and overseas, including amusement facilities such as “GiGO” and karaoke chain store “Karaoke BanBan.” We operate in Japan, the United States, Mainland China, Taiwan, the United Kingdom, and the Middle East.

Company name: GENDA Co., Ltd.
Representatives: Representative Director and Chairman Takashi Kataoka, Representative Director and President Mai Shin
Established: May 2018
Address: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Website: https://genda.jp