[GENDA Co., Ltd.] Established GENDA’s new corporate logo – “Golden”, which embodies GENDA’s ambition to “make life more enjoyable for people around the world”
“Smile” as a symbol
*GENDA Co., Ltd.*
Press release: September 9, 2024
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Establishment of GENDA’s new corporate logo – The symbol is the “Golden Smile” that embodies GENDA’s ambition of “making life more enjoyable for people around the world” –
GENDA Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director and Chairman: Takashi Kataoka, Representative Director and President: Shin
On September 9, 2024, Mai (hereinafter referred to as the “Company”) will be named “Golden” as a symbol.
We would like to inform you that we have created a new corporate logo with the addition of “Smile”.
■GENDA new corporate logo
The new corporate logo embodies our business style as an entertainment company and our ambition to “make life more enjoyable for people around the world.”
“Smile” has been added as a charming symbol.
The logotype uses an authentic and classy serif typeface to give an intelligent and professional impression, while the symbol uses Emoticons (emoticons used globally) to create a unique and innovative impression and modern culture. It expresses an affinity for.
■GENDA Head of Art Eo Ono Comment
Head of GENDA on May 1, 2024
Since being appointed as Art, I have worked to improve GENDA’s brand value with art and design as the core, through the development of various services with each company within the group. In the process, we decided that we needed a corporate identity that could better express our aspiration of “making life more enjoyable for people around the world” while still retaining the charm of the “GENDA-ness” that we have accumulated over the years. We have decided to establish a corporate logo. GENDA will continue to develop various branding measures in order to increase the “total amount of fun” distributed to the world. Please pay attention to it.
■For information on the various developments of the new corporate logo, please see the materials below.
https://genda.jp/wp-content/uploads/2024/09/20240909_GENDA_Logo_PressRelease_20240909.pdf
■GENDA Company Profile
“Make life more enjoyable for people around the world”
In order to realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world. We operate a wide range of businesses in entertainment, including amusement, karaoke, character merchandising, food and beverages, and content and promotion (movies, experiential content, etc.). We operate
approximately 800 stores and approximately 1,400 mini-location locations (unmanned game corners) in Japan and overseas, including amusement facilities such as “GiGO” and karaoke chain store “Karaoke BanBan.” We operate in Japan, the United States, Mainland China, Taiwan, the United Kingdom, and the Middle East.
Company name: GENDA Co., Ltd.
Representatives: Representative Director and Chairman Takashi Kataoka, Representative Director and President Mai Shin
Established: May 2018
Address: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Website: https://genda.jp
GENDA IR page: https://genda.jp/ir