Longchamp experiential pop-up “ENERGY BY LONGCHAMP” touring 7 cities around the world will open from Friday, September 20th to Sunday, September 22nd, 2024

Longchamp experiential pop-up “ENERGY BY LONGCHAMP” touring 7 cities around the world will open from Friday, September 20th to Sunday, September 22nd, 2024
*Longchamp Japan Co., Ltd.*
Press release: September 9, 2024
Longchamp experiential pop-up “ENERGY BY LONGCHAMP” touring 7 cities around the world will open from Friday, September 20th to Sunday, September 22nd, 2024
*~Limited energy charge color “Le Roseau” lineup~*
A maison brand that combines modern luxury, creativity, and dynamism, founded by Jean Cassegrain in Paris, France in 1948.
Longchamp is holding an experiential pop-up* “ENERGY BY LONGCHAMP”* that will travel to 7 cities around the world, and in Japan, the birthplace of the Maison
Landing in Kyoto, which is a sister city of Paris and synchronized with the tradition of savoir-faire that has been passed down through generations, the event will be held at Shimadai Gallery, where the atmosphere of Kyoto townhouses remains strong, from September 20th (Friday) to 22nd, 2024. We will open a pop-up on (Sunday). We also celebrated our anniversary to commemorate the pop-up*
From the “Le Roseau”* collection, we are releasing a top handle bag* in an energetic limited edition color. *Details on the last page

The reason why modern Parisiennes, who live in the moment in Paris, are said to be so attractive is because they value their own individuality. Meet up with friends, get some exercise, shop for new looks, connect with yourself, get your makeup and nails done, go to a party.
– “Modern Parisienne” skillfully recharges their energy and cultivates their “individuality” every day with great curiosity.

At “ENERGY BY LONGCHAMP”*, an experiential pop-up that connects Paris, London, Taipei, Shanghai, Kyoto, Hong Kong, and Seoul, Longchamp Fall/Winter 2024 Collection “TEAM SPIRIT”
We will deliver a dynamic and well-being moment drawn by. “Longchamp Horse” lantern and bamboo forest, * “Le Roseau” *
When you step through the curtains of the Kyomachiya building, guided by the bamboo toggle bench, an immersive space illuminated by the brand color Vert (green) suddenly appears. “WHERE
DO YOU FIND YOUR
ENERGY?” as your password, you can relax on a yoga ball in front of a wall shaped like a locker room, learn more about yourself through your life path number, experience the latest beauty from Paris, and enjoy endless opportunities. You can experience a unique energy charge as you are surrounded by the aura color that follows. Also, during the event, those who add LINE friends and register as customers at the venue will receive a free Longchamp original energy juice on a first-come, first-served basis. Masu.

Before the arrival of the new season, please enjoy the feeling of being a “modern Parisienne” who walks dynamically and in good health.

*Experiential pop-up “ENERGY BY LONGCHAMP”*
* Period: * September 20th (Friday) to September 22nd (Sunday), 2024 * Time: * 10:00-19:00 (last entry until 18:30)
* Location: * Shimadai Gallery (Northwest corner of Higashinotoin, Oike-dori, Nakagyo-ku, Kyoto-shi, Kyoto Prefecture)
* Content: * The latest beauty experiences from Paris (French entrepreneur and influencer @doloresdoll

Original one-point nail sticker in collaboration with French organic brand @sisilapaillette

One-point makeup service), an immersive photo booth wrapped in aura color, a gift of original energy juice (on a first-come-first-served basis to those who have added LINE friends and registered as customers), and the latest “Lu”
Roseau” and ready-to-wear exhibition
* Hashtag mention: * #EnergyByLongchamp #Longchamp @longchamp *During crowded times, you may have to wait to enter. *Various animations will end as soon as they run out.

* Experiential pop-up limited “Le Roseau” *
* “Le Roseau” *
means “reed” in French, and this collection is inspired by the chunky buttons of a duffel coat, with toggles in the shape of supple bamboo culms. At its inception in 1993, *
“Le Roseau”*
It was hailed as a work bag for fashion editors working on the front rows of the runway, and is said to have supported women’s active lifestyles. Even as times change, the “bamboo” toggle provides functionality that makes it easy to open and close the bag’s large and spacious bag with outstanding storage capacity.*
It has been passed down as the DNA of “Le Roseau”*. * “Le Roseau” * As the name suggests, it has become an icon representing the maison, as a collection that combines a strong individuality (the “bamboo” toggle) with the elegance drawn by smooth lines (leather) cultivated by savoir-faire. We have moved forward and celebrated our anniversary this year.
*Size, price including tax:*
H14×W26×D9cm (Top handle bag S) ¥111,100
*Material/color options:*
100% cowhide/orange, celadon, green
*In Japan, it will only be available as an experiential pop-up. *Colors are listed from left to right in the photo.

* [About Longchamp] *
France in 1948
A maison brand that combines authenticity and energy, founded by Jean Cassegrain in Paris. The brand, which began with the world’s first luxury leather-wrapped pipes wrapped in hand-stitched leather, has continued to build on its heritage spanning over 70 years with the “joie”
We continue to convey the style of the Longchamp woman, reminiscent of the modern Parisienne full of “de vivre” (joie de vivre).
In 1993, Longchamp introduced Le Pliage(R), which was inspired by Japanese origami.
Pliage(R)” and “Le Roseau” with impressive bamboo toggles.
We have created an iconic and timeless bag collection that embodies French savoir-faire, such as “Rozo”. Also “We produce,
We care, we repair” is our motto, and since 2019 we have been promoting sustainability with the motto “We care, we repair.” By the end of 2022, all Le Pliage products will be made from recycled nylon. Currently artistic director
Under the direction of Sophie Delafontaine, the brand releases ready-to-wear items that reinterpret French elegance, as well as bags, accessories, shoes, eyewear, and travel goods for women and men every season. With a family-run tradition spanning four generations, Longchamp remains owned and operated by the Cassegrain family and has more than 300 directly managed boutiques in 80 countries around the world. In Japan, “Longchamp” was launched in July 2019.
“La Maison Ginza” was born and now has 44 stores, including the flagship La Maison in Omotesando and Ginza (as of July 2024). Also, France
Longchamp, which is based in its atelier in Segre and values ​​craftsmanship, has been recognized by the French government as an intangible cultural heritage company since 2007.
*

* [Contact information for publication]*
Longchamp (Longchamp Japan) TEL 0120-150-116
Official online store https://www.longchamp.com/jp/ja/