[ACTUS] “Value the end of the day” Launch of aroma self-care series specifically for before bedtime
*ACTUS*
Press release: September 9, 2024
**
“Value the end of the day” Launch of aroma self-care series specifically for before bedtime
*”For a better tomorrow, enjoy a pleasant night’s sleep with aroma” Actus original aroma care series “GOOD”
AFTERDAY” on sale at Actus directly managed stores, official online shop, etc.* Actus original self-care line “GOOD AFTERDAY” jointly developed with aroma life stylist Kawanaho
Actus Co., Ltd., an interior sales company (Shinjuku-ku, Tokyo/President Murata) GOOD is an original self-care line specializing in before bedtime with the concept of “improving the quality of sleep with aroma.”
All 16 SKUs of “AFTERDAY” essential oils, multi-body oils, etc. will be released at Actus directly managed stores and official online shops from Friday, September 6, 2024.
https://online.actus-interior.com/brand/good-afterday/
GOOD AFTER DAY Enjoy a pleasant sleep with aroma for a better tomorrow 3 SCENTS | 3 scents to suit your conditions
GOOD
AFTERDAY is carefully designed and formulated using 100% natural essential oils by Aroma Life Stylist Kawanaho, based on the concept of “enhancing the quality of your sleep with aroma.”
We have prepared three scents for you to choose according to your physical and mental condition: “When you’re feeling excited,” “When you’re feeling depressed,” and “When you want to maintain a good state.”
*The effects on physical and mental conditions vary depending on the individual, so this is only a setting at the time of development and design (fragrance blending).
* ｜THE NEUTRAL｜*
*For those who want to maintain a stable balance, deepen your breathing with forest incense and have a smooth sleep*
THE NEUTRAL Series｜From left: Eau de toilette, multi-mist, essential oil, multi-body oil
It has a scent that evokes both the strength and tranquility of a large tree, giving off a refreshing aroma that makes you feel as if you have stepped into the forest. “Cedarwood Atlas” has a rich, deep coniferous “Black Spruce,” and a sweet, solid “Cedarwood Atlas.” In addition, “Petitgrain” extracted from citrus branches and leaves spreads a fresh and light scent, creating a balance between calming and uplifting emotions.
– Main essential oils
Petitgrain, Black Spruce, Cedarwood Atlas
– If you choose according to your mood
For nights when your mood is stable and flat.
* ｜UP LIFT｜*
* For those who tend to feel down, lift your spirits, raise your gaze, and have a cheerful morning *
UP LIFT Series｜From left: Eau de toilette, multi-mist, essential oil, multi-body oil
Today was a little hard, and I found myself arching my back. “Bergamot” releases pent-up emotions and lifts your mood, and it is a gentle companion to depressed emotions and the sleepless times that result from them. In addition, the refreshing citrus scent of “lemon myrtle” instantly wipes away the haze in your heart, and the faintly sweet clean herbs “laurel” and “clary sage” strengthen your feelings and give you hope for tomorrow. Connect with.
– Main essential oils
Laurel, bergamot, clary sage
– If you choose according to your mood
For nights when you’re feeling down.
* ｜CALM DOWN｜*
* For those who are feeling excited, the bright and gentle scent that pats your back will release your energy *
CALM DOWN Series｜From left: Eau de toilette, multi-mist, essential oil, multi-body oil
This scent is recommended for when you find it hard to get out of your active state because you’re thinking about work or interpersonal relationships even after you get home. When the bright, juicy sweetness of “Blood Orange” spreads out, the tension in your shoulders will suddenly go away and you will be enveloped in a sense of euphoria. “Marjoram Sweet,” which brings gentle and deep comfort, and “Buddha Wood,” which has a merciful and smoky nuance, bring peace to your heart.
– Main essential oils
Orange Blood, Marjoram Sweet, Buddha Wood, Lavender True
– If you choose according to your mood
For nights when you’re feeling high.
LINE UP｜GOOD AFTERDAY product lineup
* ｜Multi-body oil｜*
* Highly nutritious body oil made with vegetable oils such as argan oil *1 and 100% natural essential oils *
* 100ml 3,410 yen including tax *
GOOD AFTERDAY Multibody Oil | From left: UP LIFT, THE NEUTRAL, CALM DOWN | 100ml 3,410 yen each
It spreads easily even with a small amount, and has a texture that easily absorbs into the skin due to its high penetration rate, which is unique to plant-based formulas, making it ideal as a massage oil before going to bed. Among the 12 types of botanical ingredients, the one you should pay attention to is the new ingredient “Nem Repair” *2 . With ingredients developed with a focus on sleep time, it targets visible pores while moisturizing the skin while you sleep. Gives firmness to your skin when you wake up.
*1 Argania spinosa kernel oil (moisturizing/emollient ingredient/skin softening) *2 Aspergillus/Fermented buds of Aspergillus buds (moisturizing, firming the skin, smoothing the skin)
* ｜Multi Mist｜*
* No ethanol is used, so you can enjoy the original aroma of essential oils. * * Can be used not only as a refreshing mist but also for fabrics * * 100ml 3,190 yen including tax *
GOOD AFTERDAY Multi Mist | From left: UP LIFT, THE NEUTRAL, CALM DOWN | 100ml 3,190 yen each
You can enjoy the pleasant scent by spraying it on your pillow or pajamas. Breathing will naturally deepen in a space filled with your favorite scent, so we recommend using it before going to sleep. Like oil, “Nem Repair” *3
We also added St. John’s wort, which has been prescribed for centuries in Western Europe for its beauty benefits and mental care.
GOODAFTERDAY’s unique aroma mist that supports sleep.
*3 Aspergillus / Aspergillus bud fermented product
* ｜Essential oil｜*
* Rich and delicate fragrance blended with pure, 100% natural essential oils * * 5ml 3,080 yen including tax*
GOOD AFTERDAY essential oil | From left: UP LIFT, THE NEUTRAL, CALM DOWN | 5ml 3,080 yen each
This is a blended oil using only natural essential oils. With a formulation that takes into account the different volatilization speeds of each plant, you can enjoy the harmony of the changing scent, including top notes, middle notes, and last notes. Using a diffuser to spread scent into your space or adding scent to your bath time will turn your regular bath into an even more relaxing time.
* ｜Eau de toilette｜*
* Spray-type perfume that uses 100% natural essential oils*
* 10ml 3,300 yen including tax*
GOOD AFTERDAY Eau de Toilette | From left: UP LIFT, THE NEUTRAL, CALM DOWN | 10ml 3,300 yen each
Recommended for those who don’t like strong scents or those who want to not only enjoy the scent but also carry it around as a tool to condition themselves. Take care of your mood at work, or enjoy wearing a scent that matches your fashion after work or on the weekend. The 10ml size makes it easy to carry, so it won’t be bulky even if you put it in your makeup bag.
* ｜Epsom salt｜*
* Warms your body even at low water temperatures, helping you fall asleep smoothly*
* 300g – Salt type – 1,760 yen including tax – Clay type – 1,980 yen including tax *
GOOD AFTERDAY Epsom salt | From left: salt type (unscented) 300g 1,760 yen, clay type 300g 1,980 yen
A bath additive whose main ingredient is magnesium sulfate. It has a strong sweating effect and warms your body from the core even at a low temperature of around 38 degrees. Magnesium also has the effect of recovering from muscle fatigue and moisturizing the skin. There is also a clay type, which can also be used as a face wash pack or scrub.
* ｜Eye Pillow｜*
* Two types: rice bran and brown rice types that relieve eye fatigue with a warming effect *
* -Rice bran type-3,300 yen including tax -Brown rice type-3,630 yen including tax*
GOOD AFTERDAY Eye Pillow | Top: Rice bran type 3,300 yen, Bottom: Brown rice type 3,630 yen
This eye pillow relieves eye strain from overuse of computers and smartphones. There are two types: rice bran and brown rice, and both can be heated in the microwave and cooled in the refrigerator, so they can be used both hot and cold. In the case of heat, the steam from the moisture contained in rice bran and brown rice moisturizes and warms the eyes, and the rice bran type has the scent of bay leaves and mugwort, while the brown rice type has the scent of lavender.
STORY｜GOOD AFTERDAY Development Story
Why is sleep and scent related?
“When a scent suddenly spreads out, if it smells good, you
unconsciously inhale deeply and then exhale slowly.At night, when you can’t sleep even when you lie down, your body is
I often feel nervous and think, “I can’t sleep/I have to sleep,” and my breathing becomes shallow. In such a case, I would like you to let go of the unnecessary strain and be surrounded by the aroma in order to remember how to breathe,” says Kawanaho.
In addition, he says that the sense of smell is the only one among the five senses that reaches the part of the brain that controls instinctual emotions (the limbic system). Therefore, by inhaling your favorite scent, you can instantly feel relieved and feel relaxed. By relaxing the brain in this way, the sympathetic nervous system, which has been working hard during the day, switches to the parasympathetic nervous system, which encourages rest, leading to a smooth sleep.
Why we are particular about using 100% essential oils
“Natural essential oils and plant-based ingredients are very different from artificial fragrances in that they have a variety of effects on the mind and body.Both plants and humans are the same organism, so by enjoying the scent, you can enjoy the vitality of plants. You can resonate with this and transform it into your own strength to live,” says Kawano. GOODAFTERDAY is not only a brand that enjoys scents, but also works with Mr. Kawano to focus on plant-based formulations, in order to deliver the power to improve the mind and body (therapeutic effect).
Furthermore, natural essential oils differ greatly from artificial fragrances in that their aromatic components have various effects on the mind and body. It varies depending on the plant’s ingredients, but it can be soothing, anti-inflammatory, antibacterial, promote digestion, regulate hormones, etc.
“By enjoying the scent of natural essential oils, you can improve your mental and physical health, relax, and relieve stress, so we focused on using natural essential oils for GOODAFTERDAY, which aims to improve the quality of your sleep.” (Mr. Kawano)
What touching care before going to sleep brings
The aromatic components of natural essential oils have a route that not only travels through the nose to the brain, but also enters the body through the skin and circulates throughout the body through the blood vessels. Therefore, care with massage oil using essential oils can improve both the mind and body. It seems that you can approach. “By gently caressing and rubbing your body while benefiting from aromatic ingredients, so-called happy hormones such as oxytocin and serotonin are secreted in the brain.When you are feeling pain in your mind or body, rub your back. It’s been said that a mother’s “care” is the best doctor.Before going to bed, take some time to reflect on your hard work and give yourself a little pampering. Please try making it a new habit.” (Mr. Kawano)
Kawanaho close-up
* Kawanaho-san*
Essential oil formulator / Aromatherapy life stylist
In addition to learning aromatherapy, we will convey the possibilities of aroma care from multiple angles by accumulating a wide range of knowledge such as anatomy, chemistry, psychology, environment, counseling and coaching. Own aroma brand “À
While developing “TERRE,” he will be making promotional proposals that utilize the characteristics of the sense of smell, designing aroma spaces, planning and developing aroma products, and holding personal sessions. He has served as a director of the Aroma
Environment Association (AEAJ), a public interest incorporated association, and strives to spread the appeal and possibilities of aromatherapy.
https://a-terre.jp/
* ｜Company Profile｜ACTUS-ACTUS Co., Ltd.-*
“A rich life is not just about repeated consumption, but about spending as much time as possible with products where you can see the face of the creator.” These words left by the founding members have been passed down to the present day, and since its founding in 1969, We have been spreading modern interior design to the Japanese market. Actus has a unique position as a lifestyle store, and under the theme of “careful living,” we offer European furniture with high-quality designs that can be used for a long time, original furniture, interior accessories, apparel, and green products. Supports your overall lifestyle. We also operate a sustainable supply chain that minimizes environmental impact and are working to promote our own circular economy.
Company name: Actus Co., Ltd.
Representative: Ken Murata, Representative Director and President Business content: Development and retail of original furniture and miscellaneous goods, wholesale, restaurants and cafes, apparel business, interior design and construction of public facilities, commercial facilities, etc.
Official HP URL https://www.actus-interior.com/
Official online shop https://online.actus-interior.com
Instagram https://www.instagram.com/actus_press