[Lancome] Japan’s Lancome muse Erika Toda makes a spectacular appearance at the Lancome “Génifique Ultime Serum” Shanghai event! *Lancome*
Press release: September 9, 2024
**
Japanese Lancome muse Erika Toda makes a spectacular appearance at the Lancome “Génifique Ultime Serum” Shanghai event!
The luxury cosmetics brand “Lancome” of Japan L’Oréal Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, CEO: Jean-Pierre Chariton), the Japanese subsidiary of the world’s largest cosmetics company L’Oréal Group, will be released on September 5, 2024 ( On Thursday) in Shanghai, China, the Genific
Ultimate Serum” big event “The Night of Genifique Ultimate”
was held. This product was released nationwide on September 6th (Friday) in Japan.
The venue will be the huge Shanghai Oriental Sports Center.
moon bay. It was a grand event with over 1000 visitors. The grand venue, full of a futuristic feel, will feature Lancôme’s new beauty serum “Génifique”, which is being rolled out worldwide.
Everyone in attendance was overwhelmed by the atmosphere that embodies this fall’s big launch, surrounded by the worldview of “Ultime Serum”.
When Japanese Lancome muse Erika Toda and muses and ambassadors from various countries arrived at the venue, local fans greeted them with joy. Their stylish and beautiful looks were photographed on the red carpet.
The event opened with a greeting from Sai Sara, general manager of Lancome in China, to the event attendees, and continued with Lancome’s International Scientific Director Annie Black presents the new Génifique Ultime Introducing serum technology. The presentation gave a real sense of the beginning of the future of skin care.
“Beauty comes from resilience. Lancôme’s Génifique Ultimée, born from 27 years of research into the science of recovery.
The serum’s newly formulated next-generation ingredient beta-glucan has been proven to increase the skin’s own recovery power and create strong, beautiful skin. ” Dr. Annie Black’s explanation left a strong impression on all the visitors of Lancôme’s progressiveness.
Next, Lancôme Muse and ambassadors including Erika Toda and Hoyoung took to the stage. Participants were given a special keyword to unlock the “mystery box” gift, and each attendee opened the box. I was surprised and delighted when I saw the new Genifique inside.
Digital video artist, DJ
The venue reached its climax with a music performance by ANYMA. An impactful electronic music performance unfolds at Lancôme Génifique. The venue was filled with excitement with the visuals and music by ANYMA inspired by Ultimate.
At the end of the ANYMA show, all Lancôme ambassadors took to the stage and were photographed looking glamorous. Erika Toda, Japan’s Lancome muse, had a beautiful appearance, and her exquisite
collaboration with ANYMA made the venue even more exciting.
The unveiling of the new Génifique Ultime Serum, the gathering of Lancôme Muse and ambassadors, and a special by ANYMA
The performance brought the Lancôme event, which sparked an evening in Shanghai, to a close on a high note.
●Reference: “Genific Ultime Serum” Product Overview
In 2009, the first-generation “Genific” beauty serum was born from genetic and protein research. In 2013, four years after its advanced debut that overturned common sense in the cosmetics industry, Genific was introduced with even more fermentation power.
Advanced” is now available.
In 2019, we launched “Genific”, which is based on microbiome science, contains seven types of pre/probiotic-derived ingredients*1, and focuses on skin-beautifying bacteria*2.
“Advanced N” was born.
Since its birth, Genifique has received overwhelming support all over the world, and has won 446 beauty awards*3 to date.
In 2024, 15 years have passed since the first generation, Lancôme’s Génifice will undergo a major evolution, and will become the new Génifice Ultimate.
Serum”, we will pave the way to a new era of skin care with advanced science. “Beauty comes from resilience”
Contains the next-generation ingredient “β-glucan*4” for strong, beautiful skin that transcends the limits of beauty.
Born from recovery science, the new Genifique Ultimate Serum is an advanced formula developed specifically for Japan.
“Genifique Ultimate”
Serum is Lancôme’s new generation beauty serum, inspired by
restorative science. Conditions your skin and guides you to the strong and beautiful skin of the future you have yet to see.
https://www.lancome.jp/product/genifique.html
*1 Mannose, α-glucan oligosaccharide, Polymnia sontifolia root juice, Bifidobacterium culture lysate, yeast extract, two types of
Lactobacillus (all skin conditioning ingredients)
*2 Skin resident bacterial flora (as defined by Lancôme)
*3 Cumulative number of awards worldwide since the first product released in 2009 (as of the end of June 2024)
*4 Carboxymethyl-β-glucan Na (skin conditioning ingredient)