“Mainichi De Budori” x “Awaji Kawarameshi” Limited Pack Reservations start on September 10th
*Baton LLC*
Press release: September 10, 2024
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“Mainichi De Budori” x “Awaji Kawarameshi” Limited Pack Reservations start on September 10th
*“Mainichi de Budori”, which is very popular on SNS, is collaborating with Awaji Island’s traditional industry for the first time! * Limited package front
Baton LLC (Minami-Awaji City, Hyogo Prefecture) is a popular SNS manga with approximately 300,000 followers on Instagram, “Mainichi de Budori”, and “Awaji Kawara”, which uses “Awaji Kawara”, a specialty product of Minami-Awaji City. Collaboration product with “Meshi Set”*
We will start accepting reservations for the “Mainichi De Budori” x “Awaji Kawarameshi Limited Pack”* from September 10th.
“Mainichi De Budori” x “Awaji Kawarameshi” limited package top Awaji tile meal set: The lid of the pot-cooked rice is made of Awaji tiles. [Product overview]
This product is a special limited edition product that features the “Awaji Kawarameshi Set,” which has a unique concept of “Kamameshi cooked in a pot with a tile lid,” and the loose and cute “Mainichi Budori” character on the package.
In addition, * A special new one-shot manga will be published on our e-commerce site “Awaji Shoten” * * You will receive “special mixed rice base” and “solid fuel” as a pre-order bonus *
I will do it.
[Product features]
– “Debudori” first collaboration product: ⇒Popular characters collaborate with traditional crafts!
– Limited package ⇒ Special design that is a must-see for fans of “Mainichi De Budori”!
– New manga: Specially drawn new manga released for free!
– Great reservation bonus ⇒ Receive a special mixed rice base and solid fuel!
[Background and purpose]
In Minami-Awaji City, where Naoki Hashimoto, the author of “Mainichi Budori,” frequently visited, a new product was developed using Awaji tiles, a traditional craft of the area. Through this product, we aim to convey the traditional industry of Awaji tiles to the present day and convey its appeal to as many people as possible.
[Comment from Mainichi de Budori author: Naoki Hashimoto]
Awaji Island is a place I have fond memories of visiting many times for leisure during my student days, so I’m happy to be able to relate to it through the manga I drew. Even when drawing the manga we collaborated on, I felt that the products naturally blended into the existing characters, and there was a high level of affinity between them.
In a world where things are becoming more and more convenient and efficient, I feel that the value of spending time and effort on each and every gesture has increased. Rice that can be cooked with the push of a button is convenient, but why not take the extra effort to enjoy fluffy rice cooked in a kiln and tile?
* [Development episode] *
I’ve always been a fan of “Mainichi de Budori,” but the main reason was that I saw an interview with the author, Mr. Hashimoto, in which he said that his work was based on the theme of “empathy and discovery.” is.
I feel that this theme is similar to our company’s philosophy of “inheriting and spinning.” Among them, the “Awaji Kawarameshi Set” is a product that emphasizes “inheriting” the traditional industry of tiles and “spinning” them as a new way to use them. We wondered if we could plan something together with Debudori and the others from the perspectives of tiles, which are a material that everyone knows = empathy, and discovery, which is a new kettle meal made with tile lids. .
Thank you so much to Mr. Hashimoto for taking this unexpected idea and turning it into this. I hear that “Mainichi de Budori” will continue, so I’m looking forward to reading it as a fan. And if you have never read “Mainichi de Budori”, please give it a try. It’s guaranteed to add one more element of fun to your daily life. To all of you who are already Debudori fans, please continue to support us as Ichidebudori fans. And if you feel like it, please try tile-meshi too! Budori and Hiyo are surprised by the tile rice
[Set contents]
・Awaji tile lid
・Pedestal
・Wooden bowl
・Mini rice scoop
・Old pot
・Solid fuel tray
*As a pre-order bonus, we will also include a special mixed rice base (for 1 serving) and solid fuel.
[Product overview]
Product name: “Mainichi Budori” x “Awaji Kawarameshi” limited pack Reservation start date: Tuesday, September 10, 2024
Reservation site Our EC site “Awaji Shoten” * Click here for new one-shot manga! *
https://awaji-shoten.myshopify.com/products/debudori
Sales price ¥9,800 (tax included)
Pino is happy wearing a straw hat
Baton LLC
656-0542
727 Amabukamicho, Minamiawaji City, Hyogo Prefecture (Awaji Main Store) Phone: 050-3573-5810 Mail: info@llcbaton.co.jp
https://llcbaton.co.jp/
■Representative: Koki Kosuge
Born in 1984 (Showa 59). Born in Saitama Prefecture.
Since 2017, he has been involved in PR planning and content production for local governments, and in 2020 established Baton LLC. While focusing mainly on developing Minami-Awaji City’s specialty products, he also works as a Minami-Awaji City-certified tourist guide. Currently, we are working on creating a village in Awaji, based in a 99-year-old private house in the city.
・April 2020 Established Baton LLC
・March 2021 “Awaji Branch” opened in Minami-Awaji City
・July 2022 “Shima no Boar Spicy Ajillo” released
・September 2022 “Island Boar Spicy Ajillo” “Awaji Kawarameshi” Minami-Awaji City Hometown Tax Return Gift Certification
・February 2023: Design rights acquired as a heating cooker for Awaji Kawara-meshi and Kama-meshi
(Wish 2022 1598315983)
・December 2023: Japan’s largest vertical hydroponic cultivation “Awaji no Hatake” opened in Amabuki Kamimachi, Minami-Awaji City
・January 2024: Head office moved to Amabuki Kamimachi, Minami-Awaji City. ・March 2024 Minamiawaji City Tourist Guide Certification
・May 2024 “Island Boar Easy Ragu Sauce” released, certified as Minamiawaji City hometown tax return gift