[Sakura Tech Co., Ltd.] Japan’s first wire art Phalaenopsis orchid rental service using waste materials. Nationwide shipping begins with the aim of reducing flower loss.
*Sakura Tech Co., Ltd.*
Press release: September 10, 2024
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Japan’s first wire art Phalaenopsis orchid rental service using waste materials. Nationwide shipping begins with the aim of reducing flower loss.
*Provides sustainable beauty that fresh flowers do not have, which helps prevent flower loss*
*Sakura Tech Co., Ltd., a pioneer of “extra-thick galvanized iron wire” founded 85 years ago (Headquarters: Higashiosaka City, Osaka Prefecture, Representative Director / Ohashi
The service [Kochosuku] developed by Shota is a sustainable rental service that eliminates flower loss and circulates wire art
Phalaenopsis orchids. *
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There are companies that provide a rental service for fresh
Phalaenopsis orchids, but we are the first in Japan to start a rental service for wire art Phalaenopsis orchids made from waste materials. * *In-house research Survey date: July 2024 First company in Japan to start a Phalaenopsis orchid rental service using wire art made from waste materials
The wire used is wire generated during the manufacturing process. Discarded wire that could only be used as scrap will decorate the celebration scene.
Gifts that help prevent flower loss and reduce waste materials Sustainable circulation system of Kochosk rental service
In Japan, there is a culture of giving fresh Phalaenopsis orchids as gifts for celebrations, but they are expensive at around 30,000 to 50,000 yen, and if they are not taken care of, they will be thrown away after about 4 weeks. is common.
Fresh flowers are difficult to manage, deteriorate during shipping or in stock at florists, and 30 to 40% of domestically produced flowers are discarded without reaching customers.
It is estimated that the economic loss due to flower loss is approximately 150 billion yen per year*
It rises to . In addition, even though scrap wire is scrap wood, if you change its shape to create a beautiful appearance, it can create new value and be used for a variety of purposes. While valuing the feeling of giving beautiful flowers during celebrations, we will take on the challenge of creating a new culture where people can enjoy sustainability art without worrying about fresh flowers.
“Kochosuku” service overview
Initially, delivery was limited to the Kansai area, but due to the overwhelming response, we will expand to 47 prefectures nationwide. We are developing our business for people who want to give a gift that is different from traditional fresh flowers such as Phalaenopsis orchids, people who are highly conscious about the environment and other SDGs, and people who want to reduce the effort of disposal. By giving a Phalaenopsis orchid, both parties can empathize with each other with a sustainable mindset.
Rental price: 20,000 yen (2 weeks), 35,000 yen (4 weeks) 45,000 yen (6 weeks) Color: Purple, yellow, black, pink, blue, white (6 colors) Released on April 22, 2024
The wire art phalaenopsis orchid is available in six color variations, including white, pink, and black, blue, purple, and yellow, which are rare for fresh flowers, so you can match it to the recipient’s preference or your company’s corporate colors. It’s possible. Additionally, by presenting your company’s corporate colors to the gift recipient, you can perform branding activities at the time of gift giving. We pay particular attention to the details of each petal of the Phalaenopsis orchid, and have even strengthened the process of coloring the petals to ensure that they remain beautiful even during the period they are displayed.
We would like to continue to change Japanese culture into a
sustainable one through wire art, not just gifting flowers, but also valuing the feelings underlying customs and culture.
■Kochosuku official website: https://www.sakura-tech.co.jp/kochosuku/
https://www.instagram.com/kochosuku_since2024/?hl=ja
About Sakura Tech Co., Ltd.
Sakura Tech is “* Turning wire into a trigger for an interesting future.* With the mission of “, we are developing our business to spread the wire business and its significance, which supports society as a material of all kinds, in a variety of ways both domestically and internationally, including the realization of national resilience and the world’s submarine power cable network. I’m doing it. We will continue to make this an exciting and cool industry that not only our own members but also those working in this industry can feel fulfilled and proud of. Our strength lies in our flexible and speedy
decision-making and execution capabilities, which are based on the technological capabilities we have cultivated over many years and the relationships of trust both within and outside the company. The innovative products and services that emerge from this process are “strong, gentle, and beautiful,” bringing new possibilities to the wire business. Everything is triggered by us in order to realize the happiness of society, industry, and our company.
Now in its 85th year, we have been in the industry for a long time as a pioneer of extra-thick galvanized iron wire. There are only three major galvanized iron wire manufacturers in Japan, and we are the only owner company in the industry. We are a manufacturing company that plays an indispensable and important position in the industry and supports various industries. Currently, we are developing art works, interiors, etc. that utilize wire waste generated at our factory* The sustainable brand “HARIOMO”* was established in October 2021. Spread from HARIOMO*
Roses exclusively for proposals “KIMIHANA”* Ya* Rental service for wire art Phalaenopsis orchids for gifts “Kochosuku”*
We are developing etc. (As of July 2024).
In addition, we are actively involved in participating in the Higashiosaka Open Factory “Let’s go to Koba!” which can contribute to regional revitalization, and the Artist in Factory, an Osaka Prefecture initiative for the Osaka Expo. We carry out activities to realize happiness not only for our company, but also for society and the industry.
Sakura Tech Co., Ltd. Company Profile
Mission: Turn wire into a trigger for an interesting future. Company name: Sakura Tech Co., Ltd.
Address: 3-10-7 Kawada, Higashiosaka, Osaka 578-0905
Established: November 1939
Representative: Shota Ohashi
Business details: Manufacture and sale of galvanized iron wire, sustainable art business, wholesale business
Representative phone number: 072-984-1234
Email address: g-sakuratech@sakura-tech.co.jp
HP: https://www.sakura-tech.co.jp/
Business details: Management of sustainable brand “Hariomo”
(widenwire.official.ec)
-Production and sales of roses exclusively for proposals “KIMIHANA” (https://rosewire.base.shop/)
– Wire art Phalaenopsis orchid rental service “Kochosuku” (Wire art Phalaenopsis orchid rental service “Kochosuku”
Production, sales and operation of https://www.sakura-tech.co.jp/kochosuku/) *Press inquiries*
Sakura Tech Co., Ltd. Public Relations Officer Nakamura, Okamoto Email address: g-sakuratech@sakura-tech.co.jp
TEL. 072-984-1234
See details