[Vpon JAPAN Co., Ltd.] Vpon
JAPAN and the Ryugin Research Institute have released a joint report titled “Trends of visitors from Taiwan in Okinawa Prefecture.” *Vpon JAPAN Co., Ltd.*
Press release: September 10, 2024
Vpon JAPAN and the Ryugin Research Institute have released a joint report titled “Trends of visitors from Taiwan in Okinawa
Prefecture”.
*Trends in visitors from Taiwan based on Vpon people flow data. To improve the quality of tourism*
* Vpon JAPAN Co., Ltd., a Cool Japan DX company that delivers the charms of Japan to the world with the power of data and digital (Head office: Shinjuku-ku, Tokyo, President and CEO: Shinohara)
Yoshitaka, hereafter Vpon
Japan) will be announced on Tuesday, August 20, 2024 by Ryugin Research Institute Co., Ltd. (Headquarters: 1-1-9 Tsubogawa, Naha City), a think tank whose parent organization is Ryukyu Bank. 3rd floor, Ryugin Health Insurance Hall, President and CEO: Toyoda We have published a joint report with Ryoji (hereinafter referred to as Ryugin Research Institute) titled “Trends of visitors from Taiwan in Okinawa Prefecture”. *
* 【overview】*
One year has passed since the new coronavirus infection was classified as Type 5 in May 2023, and the number of foreign tourists to Japan is rapidly increasing. The number of foreign visitors to Japan in 2023 was 28,834,290, a recovery to 91.2% of the pre-coronavirus level in 2018. This increasing trend is expected to continue in the future, partly due to the impact of the weaker yen.
Although the number of foreign tourists is increasing in Okinawa Prefecture, it will reach 1,263,500 in 2023, which is only 42.1% of the number in 2018, and the pace of recovery is slower than in the whole country.
Attracting foreign tourists remains one of the important challenges for the travel industry. As the number of international flights is expected to increase in 2024, it is important to understand the trends of foreign tourists and appropriately capture their demand.
Therefore, in this report, we will focus on tourists from Taiwan, who account for the largest proportion of foreign tourists visiting Okinawa Prefecture, and will provide various statistical data and Using JAPAN’s human flow data, we analyzed the trends,
characteristics, and trends of tourists from Taiwan within the prefecture, and based on this, we summarized the issues and necessary initiatives related to accepting foreign tourists.
This analysis clarifies important points for Okinawa Prefecture’s tourism strategy planning and acceptance posture.
* [Main survey results] *
1. Recovery trend in foreign tourists
– The number of foreign visitors to Japan in 2023 will recover to 91.2% compared to 2018
– Okinawa Prefecture recovered by 42.1% year on year, with expectations for future growth rate
2. Increase in visitors from Taiwan
– The percentage of foreign tourists to Okinawa Prefecture increased significantly from 30.6% in 2018 to 41.8%
– On the other hand, the number of visitors from China decreased from 23.2% to 6.3%
3. Characteristics of tourists from Taiwan
– The average length of stay in Okinawa will increase from 3.3 days in 2019 to 4.7 days in 2023.
– Comparing the visit rates before and after the coronavirus, Okinawa City, Urasoe City, Ginowan City, and Tomigusuku City have increased, while Ishigaki City has decreased.
– At night, the flow of people concentrates in the Naha area and Chatan, and during the day they move across a wide area within the main island of Okinawa.
Please refer to the following for the 18-page research report “Trends of visitors from Taiwan in Okinawa Prefecture.”
http://www.ryugin-ri.co.jp/tyousareport/26525.html
Left: Tomoya Tsumabuki, Kyushu/Okinawa Branch Manager, Vpon JAPAN Co., Ltd. Right: Eriko Miyaguni, Director, Research and Research
Department, Ryugin Research Institute Co., Ltd.
*About Vpon JAPAN*
Vpon
JAPAN’s mission is to “deliver the charms of Japan to the world through the power of data and digital,” and by providing unique AI technology and data solutions, we support the public and private sector in transmitting the soft power of Japan and overseas and contributing to the economy. Cool Japan DX Company.
【Company Profile】
– Company name: Vpon JAPAN Co., Ltd.
– Head office location: 18F, JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
– Representative Director and President: Yoshitaka Shinohara –
Business details: Big data analysis business using unique AI technology, smartphone advertising platform business, inbound/outbound marketing support business, DMP construction business, Cool Japan DX Summit management office
– Established: June 2014
– Website: https://www.vpon.com/