[Snack Alley] For the first time in history, the second floor of a moving restaurant bus will be turned into a snack! WILLER
EXPRESS x Snack Yokocho, “Snack Bus” for inbound tourists will be held for 3 days only
*Snack Alley*
Press release: September 10, 2024
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For the first time ever, the second floor of a moving restaurant bus will be used as a snack! WILLER EXPRESS x Snack Yokocho, “Snack Bus” for inbound tourists will be held for 3 days only
Online Snack Yokocho Bunka Co., Ltd. (Headquarters Chiyoda-ku, Tokyo, Representative Director
Snack Yokocho, run by Mayuko Igarashi (Mayuko Igarashi), is a snack bar run by WILLER
In collaboration with EXPRESS Co., Ltd. (Headquarters: Koto-ku, Tokyo, Representative Director: Koji Hirayama), you can enjoy a snack experience that is unique to Japan’s drinking culture while enjoying Tokyo’s famous sights and night views from a 3-meter-high perspective on a double-decker bus. A new snack experience where you can enjoy the “[Enjoy the Tokyo Night] Snack Bus” will be held on October 9th (Wednesday) and 16th (Wednesday),
It will run for 3 days only on the 29th (Tuesday). Prior to that, reservation site “WILLER” will be available from September 10th (Tuesday).
We will start accepting reservations on the English version of TRAVEL’s website. At the same time, we will also start selling the “[See and Eat Tokyo’s Night Experience] Restaurant Bus Dinner and Snack Tour,” where you can enjoy a nighttime stroll from Ginza to Shinbashi and a snack experience in Shinbashi after boarding the restaurant bus.
Tour sales page: https://willer-travel.com/en/restaurantbus/
Rainbow Bridge at Tokyo Tower! A new type of bus where you can enjoy a snack experience amidst a beautiful night view will run for a limited time for 3 days.
WILLER
The “Tokyo Restaurant Bus” provided by EXPRESS Co., Ltd., where you can enjoy a course meal and see the famous sights of Tokyo from a height of 3 meters, and the entertainment content provided by Snack Yokocho are collaborating to create a new type of in-band bus tour that has never been seen before. I was born. Enjoy the first-ever “Snack Bus” where you can enjoy communication content and karaoke with snack moms and fellow passengers with a view of the sparkling Tokyo Tower and Rainbow Bridge in the background.
Snack Mama appears on the bus, and there’s even snack karaoke! “[Enjoy the Tokyo Night] Snack Bus” 3 major points
* 1. Snack mom appears on the bus! Enjoy communication with mom and fellow passengers on the moving snack bus*
Snack mom rides the restaurant bus! We will create a space where snack communication centered on moms will take place and interaction will occur with the people who were there. We will provide an entertaining snack time that includes quizzes and missions from moms so that people of all generations and countries can have fun.
* 2. Is it like the main character of a music video? ! Enjoy a unique snack karaoke experience with the night view in the background* Enjoy snack karaoke on a restaurant bus surrounded by night views that spread out in all directions, just like a moving recital stage! Especially when everyone sings karaoke while crossing the Rainbow Bridge, it’s like the main character in a music video! Karaoke time with the gorgeous scenery is sure to be a one-of-a-kind moment.
* 3. After the snack bus, experience deep nightlife on a snack tour with an English-speaking guide *
After enjoying the snack bus, you can enjoy deep nightlife in Shinbashi on a snack tour with an English-speaking guide.
“[See and Eat Tokyo at Night] Restaurant Bus Dinner and Snack Tour” will also be on sale from September 10th (Tuesday)!
Tokyo Restaurant Bus and Snack Tour collaborated on the “[See, eat and experience Tokyo’s nightlife] Restaurant Bus Dinner and Snack Tour” and it will go on sale from September 10th (Tuesday). After enjoying the scenery from a different perspective and authentic cuisine on the Tokyo Restaurant Bus, which provides a new and moving experience by combining transportation and food, get off at Ginza and walk through the alleys of Ginza at night. This is a tour packed with content that allows you to experience snacks after exploring Shinbashi’s alleys. Tour sales page (Japanese food)
Collaborate with various companies! What is “Snack Yokocho”, an entertainment group that enlivens snack culture?
“Online Snack Alley,” which was started in May 2020 to support snack food businesses that were hit hard by the coronavirus pandemic, has grown into one of the largest online platforms in Japan and is now in its fifth year. In 2023, we will start a “snack tour for foreigners” and in the summer of 2024, we will release the snack information media “Welcome to the snack”. Furthermore, we are focusing on regional revitalization through collaboration with the government, such as Mito City’s “Daikumachi Snack Night Tour” and Kobe City’s “Kotatsu Night,” as well as entertainment events with companies such as JR West, Asahi Beer, and JTB.
These activities have become a hot topic in domestic and international media and SNS, and are contributing to the revitalization of the nighttime economy in various ways, such as creating an opportunity for foreign tourists visiting Japan and new snackers to go out for snacks. These snack awareness activities have been highly praised, and the company has received the Grand Prize of the Japan Small and Medium Enterprise Awards 2022, the Excellence Award of the CJPF Awards 2023, and the Special Excellence Award of the Business Idea Contest “pocopoco.”