[AppBrew Co., Ltd.] [LIPS Monthly Trend Award] Introducing the “trend stones” that are currently attracting attention from users in a ranking [September 2024]
*AppBrew Co., Ltd.*
Press release: September 10, 2024
**
[LIPS Monthly Trend Award] Introducing the “trend stones” that are currently attracting attention from users in the ranking [September 2024]
The beauty platform “LIPS” operated by AppBrew Co., Ltd. (head office location: Bunkyo-ku, Tokyo, CEO: Yuta Fukasawa) is the first to catch trends and give awards [LIPS Monthly Trend Award].
September 2024 is when new products such as fall cosmetics will be released one after another. The cosmetics and base makeup departments had a lineup of star items, with attention focused on new lines of popular items and renewed products. In the skin care category, we can see signs of a new trend, with a serum that is a must-see among beauty geeks taking first place.
The [LIPS Monthly Trend Award] is a selection of items calculated based on LIPS’ own logic, and is chosen by early adopters in the beauty field.
Selected based on the voting results of “LIPS”.
This is an award that quickly catches and disseminates the trending gems that are trending on not only “LIPS” but also various SNS.
* ■Points of “LIPS Monthly Trend Award September 2024” *
This past month, new products have appeared one after another that support the excitement of the autumn season.
In the cosmetics department, a new matte type is now available from Canmake’s Buzz Eye Palette. Furthermore, in the base makeup
department, we received information on the release of new lines of popular products and renewed products, such as the new pressed type from the standard powder from “Chacot Cosmetics”, which frequently became a hot topic on SNS.
In the skin care category, there is a growing need for “pre-aging care”, with attention being focused on anti-aging ingredients that are easy for young people to access, such as intensive care for age spots and dullness, and whitening care.
* ■About the aggregation of “LIPS Monthly Trend Award September 2024” * ・Aggregation target period: July 20, 2024 to August 19, 2024 ・Target products: Products for which reviews were posted on LIPS during the above calculation period
・Number of items to be counted: 20,251 items
[Cosmetics Department] A selection of new autumn items with muted colors and exquisite textures
* -1st place Canmake/Petite Palette Eyes (matte type) – *
https://lipscosme.com/products/605562
A new matte type is now available from the popular 8-color palette! The advance information became a hot topic on SNS, and the item release date was August 31st even though the collection period was until August 19th, so it achieved the number 1 spot even before it was released.
Cosmetics enthusiasts are thrilled, saying, “You can get the low-saturation matte makeup that’s trending right now.” Among them, the coral brown “M03 Milky Cherry Ricotta” is a popular color.
Whether it will spark the matte eyeshadow boom or not, it is sure to attract attention.
* -2nd place JILL STUART/JILL STUART Lip Blossom Glow- *
https://lipscosme.com/products/601962
A renewed item that is popular for its meltingly light feel. The rich variety of 27 colors is also a big attraction.
Also known as “sigh lip” with a moist, glossy texture and color that lasts for a long time. Glossy items that maintain a long-lasting finish are at the forefront of recent trends.
It seems that the conventional concept that “color retention = tint or matte is essential” is being updated.
* -3rd place Heroine Make/Strong Curl Keeper WP- *
https://lipscosme.com/products/604978
It’s like a “painting curler”. Introducing new items that focus on curling power.
Just layer it on top of your existing mascara to create strong upward curls. There are many positive reviews, such as, “I’m so glad it kept it in place.”
It is also the center of attention on SNS for its iron-plated curl locks. “I want to try using it because my eyelashes tend to fall down easily,” said one hopeful.
[Base Makeup Department] New series of masterpieces representing the brand are appearing one after another!
* -1st place Chacott Cosmetics/Complexion Creator- *
https://lipscosme.com/products/608686
Introducing the long-awaited pressed type from the brand’s
representative powder. Beauty geeks are getting excited as there are a number of reviews comparing this product with standard products.
With its smooth finish and compact packaging that rivals depacos, it is highly rated as “definitely going to be in the starting lineup of pouches!”
It has been so popular that some stores have been out of stock since it went on sale in early August.
* -2nd place NARS/Light Reflecting Tone Up Veil- *
https://lipscosme.com/products/601914
Introducing a new base from the same series as the masterpiece “Light Reflecting Setting Powder,” affectionately known as “Ref Powder.”
It is attracting attention, especially among beauty geeks, as a “paintable reflector” that gives you a natural tone-up.
“I like both foundation and lift powder, so I’m excited to finally have a base as well,” which shows the brand’s high level of trust.
* -3rd place DECORTE/Zen Wear Glow- *
https://lipscosme.com/products/603518
Popular foundation “Zen”
A new glow type has joined the “Wear” series. A thin film with high coverage that provides a natural finish that lasts for a long time. “I’ve been using it for a long time, and I like it because it doesn’t fall apart!”, with high expectations.
Many people expressed their interest in the 5-color sample set, which is exclusive to the official online boutique and allows you to try out 5 colors that interest you for just 550 yen (tax included) shipping.
Even users who don’t want to make mistakes said that they were able to purchase the actual foundation more positively by being able to try out the colors in advance using the sample set.
[Skin care department] Everyone, regardless of generation, is conscious of measures against dryness and dullness. Is pre-aging care (*1) required?
* -1st place Abib/Glutathionesome serum- *
https://lipscosme.com/products/607220
A new beauty serum released in early August. As the name suggests, it contains a luxurious amount of glutathione (*2), a notable ingredient.
It seems to be attracting attention from beauty geeks as one of the must-see items in conjunction with the “Qoo10” mega discount that is being held until September 12th.
We are experiencing a growing need for “pre-aging care (*1)” such as intensive care for dry dullness and care that emphasizes moisture care.
*1: Moisturizing care according to age
*2: Skin conditioning ingredients
* -2nd place FEMMUE/Lumiere Vital C- *
https://lipscosme.com/products/605271
The standard serum that drives the brand’s popularity is now available with enhanced features such as the pursuit of transparency through moisture.
The amount of niacinamide (*3), which has now gained recognition not only among beauty geeks but also the general public, has been increased approximately five times (*4). The feeling of use is also well-received, with people saying, “It melts into your skin so easily that you become addicted to it.”
Many users, especially those who have been using the product since before the renewal, expressed their expectations, saying, “I’m curious to see how it has changed.”
*3: Skin conditioning ingredients
*4: Compared to conventional products
* -3rd place Anessa/Anessa Skin Serum [Quasi-drug] – *
https://lipscosme.com/products/584891
A medicated night sun care serum developed by ANESSA, which has gained tremendous support as a powerful sunscreen.
Although it was released in February of this year, it has attracted attention and entered the rankings at a time when people are concerned about UV damage.
Moisturizing care at bedtime, whitening care (*5) and wrinkle improvement. “A beauty serum from Anessa!? I was shocked.” Some users were surprised.
*5: Suppress melanin production and prevent age spots and freckles. [Hair Care Category] Just as popular as the heart brush, it won first place with passionate love calls!
* -1st place ReFa/ReFa Heart Comb Aira- *
https://lipscosme.com/products/608164
Its cute appearance has attracted attention, and it is so popular that reports of it being sold out can be seen on social media right after its release.
I have a feeling it will be a big hit as a trendy see-through bang or an indispensable item for curly hair.
While many people are attracted to the heart motif, “I’m glad that the Refa brush is now a size that makes it easy to carry around,” says the brush, which perfectly meets portability needs.
* -2nd place ululis/Water Inmato Make Pink- *
https://lipscosme.com/products/603289
Ranked for 2 consecutive months. He is a popular figure who has gained even more reputation due to his good word-of-mouth rating within LIPS, and has risen from 3rd place last month to 2nd place.
Not only can it be used to prevent stupid hair, but it can also be used to style the trendy bangs. “The magic wand-like packaging was so cute,” said the unique design, which also attracted attention.
Available in 3 types: “Blue” that stays natural, “Purple” that stays together for a long time, and “Pink” that controls frizz.
* -3rd place MOTON/Silk Hair Oil Flower Garden- *
https://lipscosme.com/products/584453
From the Korean fragrance brand MOTON, which is popular mainly for its hair mist products, a new hair oil has been released that has a light scent that lasts for a long time.
Reviews mentioning the scent, such as, “It’s an elegant and luxurious scent that makes you feel like you’re in a flower garden,” attracted attention.
It is praised not only for protecting hair from damage and heat, but also for its ability to enjoy an elegant scent that changes like a perfume.
“LIPS Monthly Trend Awards” September 2024
Introducing the “LIPS Monthly Trend Award” for September 2024 *About LIPS*
The service was launched in January 2017. In October 2022, the logo will be redesigned to embody the concept of “Be more free to be who you want to be.” A platform where individuals can freely pursue their “happiness” and “the way they want to be” through makeup and beauty, regardless of gender or generation. In addition, by April 2024, a total of 12 million downloads (according to our
research/Survey period: January 2017 to April 2024, Survey target: App store・Google
exceeded the total number of downloads from Play. We provide various functions and contents for free, such as product reviews related to makeup and skin care, communication between users, popularity rankings, new product information, and gift plans.
* Company Profile*
Company name: AppBrew Co., Ltd.
Address: 4th floor, Toshiki Hongo Building, 1-11-6 Hongo, Bunkyo-ku, Tokyo Representative Director: Yuta Fukasawa
Business content: Planning, development, and operation of beauty platform app “LIPS”
LIPS (iOS): https://apple.co/2Q4XoTL
LIPS (Android): http://bit.ly/2zfUGAT
LIPS (WEB): https://lipscosme.com/
LIPS SHOPPING (WEB): https://lips-shopping.com
Contact information
AppBrew Co., Ltd. PR manager
TEL: 03-3868-3329
FAX: 03‐3868‐2366
Email: pr@appbrew.io