Macrofactor, a meal management app that replaces personal trainers, is powered up with coach functionality
*Athlete Body Co., Ltd.*
Press release: September 10, 2024
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Macrofactor, a meal management app that replaces personal trainers, is powered up with coach functionality
* Determine your personal metabolic rate by simply keeping a record of your meals and weight. Using the power of science to solve the problems of not losing weight or gaining weight*
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AthleteBody Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Morgan Andrew John), which provides fitness-related services, has released a new progress check function “MF Coach” in the meal management app “MacroFactor”. *
“Macro Factor” is an American fitness company, “Stronger By Science,” which enables dietary management without unnecessary stress or suffocation.
Developed by “Technology LLC” and the Japanese version is operated by AthleteBody Co., Ltd.
The strength of this app is its ability to accurately set calories according to the individual. In order for this calorie setting feature to work, it requires data on your diet and weight. The new MF Coach shows the user what data to enter and increases the accuracy of calorie settings specific to individual needs.
Download the app: App Store
/ Google Play * Calorie balance is the key to improving your body shape*
If you are concerned about body shape, such as wanting to lose body fat or gain muscle, the key is whether you can control your weight according to your goals.
Human weight is determined by the balance between caloric intake and expenditure. This is called the “law of conservation of energy.” If your calorie balance is negative, you will lose weight, and if your calorie balance is positive, you will gain weight. In other words, in order to achieve your ideal body shape, it is essential to consume calories that match your goals.
*Calorie consumption varies greatly between individuals*
To answer how many calories you should eat, you first need to know how many calories you burn.
To calculate calorie consumption, most meal management apps use a formula tailored to the user’s requirements to provide an estimate. This method is also commonly used by professional personal trainers and nutritionists when providing nutritional guidance.
However, calorie consumption varies greatly from person to person, and the formula for estimating basal metabolism typically has an error of about 750 to 900 kcal.
Even the theoretically most accurate calculation formula has an error of 450 kcal.
In other words, if you use these calculation formulas to get an estimate, you won’t be able to accurately know how many calories you burn, even if you use an app or get professional guidance. All calorie management services in the world are built on this premise.
Calorie consumption varies
Estimates of calorie consumption have a wide margin of error, but if you’re lucky, you may get an accurate value that suits you. However, since human metabolism gradually changes depending on lifestyle, it is quite possible that initially accurate values may become useless after a few weeks.
Changes in body weight and basal metabolic rate in the Minnesota Starvation Experiment
In other words, to accurately understand calorie consumption, it is necessary to continually obtain accurate values. This is not possible by luck, and an app that only uses general estimation formulas will be completely inadequate.
Personalized estimates with data
Macrofactors takes a completely different approach to this problem. Meal management apps generally record data on meals and weight, but * MacroFactor uses this data to estimate* your individual calorie consumption.
Over the long term, your weight is determined by your calorie balance. Therefore, if you have weight data, you can know your calorie balance. Meal data shows your calorie intake. Once you know these two points, you can calculate your calorie consumption.
Using this mechanism, MacroFactor estimates your calorie consumption each week. From a user’s perspective, as you enter your food and weight data, it automatically calculates your calorie consumption and updates your calorie intake goal each week. Calorie consumption calculated from real-life data will be more accurate than theoretical calculations. The more user data is accumulated within the app, the more accurate it becomes, and if you continue to use the app, it will continue to provide accuracy that cannot be reached with standard calculation formulas.
MF coach to ensure data recording
Meal and weight data is required for MacroFactor’s ability to calculate calorie consumption to be effective.
However, in daily life, there are times when it is difficult to enter all data accurately. Therefore, this time, I checked that there were no omissions in the necessary data, and *
A function* has been added that prompts you to input any missing information.
When MacroFactor’s Coach feature analyzes your data each week, we review your data for the week. This new verification step will help reduce data entry errors and give users more confidence in the numbers, such as calorie intake targets, provided by the app. this is* It’s like having a personal coach who knows exactly what you’re doing*. Generally, when receiving nutritional guidance from a professional, you submit the necessary information in accordance with the
professional’s instructions and receive advice. This macro factor update is a step towards replacing that. If you receive professional guidance over a period of several months, the average cost will be several hundred thousand yen, but if you use an app, it will cost less than 10,000 yen even if you continue for a year.
Macrofactor will continue to evolve to make nutritional management based on scientific evidence more accessible.
*Main features of Macro Factor*
* Calculates calorie consumption using a unique algorithm and helps you reach your goals *
– Calculate calorie consumption according to individual metabolic changes – Calculate calorie and macronutrient intake according to your goals – Automatically adjust your meal plan to reach your goals with regular progress checks
*Food management functions focused on speed and accuracy*
– Quickly track your meals with convenient features like scanning food barcodes and adding personalized food items
– Adopts a food database that has been verified for accuracy – Set up a macronutrient program based on your personal goals and preferences – You can view a detailed breakdown of the three major nutrients and each nutrient.
*A science-based approach to achieving and sustaining your goals* – Once you set your goal pace, you can calculate the expected date of achievement, and you can also reset your goal according to your progress.
– Visualize body changes using body shape data and photos
– Customizable widgets on your smartphone’s home screen or lock screen – Can be linked with smart devices such as “Apple Health Care” and “Google Health Connect”
*Basic information on “macro factor”*
App name: MacroFactor
Category: Healthcare/Fitness
Download: App Store
/ Google Play In-app purchases: Macro Factor is a paid app. We offer three types of pricing plans depending on the usage period. (1 month renewal: 1,540 yen, 6 month renewal: 6,100 yen, 12 month renewal: 9,200 yen) *Please check the details of the functions below.
https://macrofactorapp.com/jp/macrofactor/
About AthleteBody Co., Ltd.
We deliver information through our website and books to eliminate the knowledge/information gap between experts and users in the fitness industry. Additionally, we offer custom-made body improvement programs to help you create your ideal body shape.
【Company Profile】
Company name: AthleteBody Co., Ltd.
Location: 11th floor, Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo Representative: Morgan Andrew John
Established: July 2019
HP: https://athletebody.jp