[Taboola Japan Co., Ltd.] Taboola signs a multi-year partnership agreement with Fuji Television Co., Ltd., which operates the new site “Mezamashi media”
*Taboola Japan Co., Ltd.*
Press release: September 10, 2024
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Taboola signs multi-year partnership agreement with Fuji Television Co., Ltd., which operates new site “Mezamashi media”
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Today, September 10, 2024, Taboola, the world’s largest discovery platform company, announces that it has entered into an exclusive multi-year agreement with Fuji Television Co., Ltd. (hereinafter referred to as Fuji Television) in the field of native advertising. Under this partnership, Fuji Television will utilize the content discovery platform provided by Taboola on its new site “Mezamashi Media” to deliver personalized content experiences and advertisements to users nationwide. (*1)*
* Taboola site: * * https://www.taboola.com/ja/*
“Mezamashi Media” is an entertainment information site that was just launched in February of this year and handles the latest information on topics from information programs such as “Mezamashi TV”,
entertainment such as dramas, music, movies, anime, and trends. . It is a viewer service tailored to diversifying lifestyles, and is a new focused media that aims to cultivate a wide range of fans for the Mezamashi brand as a whole by creating opportunities for users to interact with a wide variety of content.
Taboola supports the realization of high user engagement on the site by providing content optimized for each individual reader of “Mezamashi Media” using a recommendation feed under the site article supported by a high-precision AI engine. I will. At the same time, by delivering high-quality advertisements that match readers, we ensure brand safety and generate high profits.
Tomoko Sugisaki, Director of News Media Business, Platform Business Department, Fuji Television Business Promotion Bureau, commented on this partnership as follows:
“At Fuji Television, we want to develop “Mezamashi Media” into an entity that is loved by our users, just like “Mezamashi TV.” To that end, we want to provide information in a way that is truly tailored to the interests of our users. It is essential that we deliver the best possible results and develop a healthy brand for the site itself.We expect Taboola, which is used by major sites, to play a role in promoting this.”
Adam Singolda, founder and CEO of Taboola, commented on the
partnership announcement:
“We are very happy and honored to announce our new partnership with Fuji Television, one of Japan’s leading broadcasters. I look forward to contributing to Mezamashi Media’s rapid growth by providing clean advertising, which is our main focus.”
* [About Taboola] *
Taboola helps people discover new content that may be of interest to them. Our innovative platform and products, powered by deep learning and massive datasets on the open web, are used by more than 15,000 companies worldwide and reach more than 500 million people every day. We have partnered with many of the major media companies in Japan, and have concluded long-term exclusive contracts with over 300 sites.
Through Taboola, advertisers can effectively reach their target audience at the right time with a full funnel and grow their business. Digital properties such as publishers, mobile operators, and mobile device manufacturers can leverage Taboola to increase revenue and user engagement.
Taboola is headquartered in New York with offices in 26 cities around the world.
Company name: Taboola Japan Co., Ltd.
Company representative: Representative director Makoto Ishii URL: https://www.taboola.com/ja/
Facebook: @TaboolaJapan (https://www.facebook.com/TaboolaJapan) X (old Twitter): @TaboolaJapan (https://twitter.com/TaboolaJapan)
*Product and service names mentioned in this news release are trademarks or registered trademarks of each company.
*The information contained in this news release is current as of the date of announcement. It is subject to change without prior notice.