[SSK Co., Ltd.] Hummel pop-up shop opens in Kyoto Isetan on September 10th! *SSK Co., Ltd.*
Press release: September 10, 2024
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Hummel pop-up shop opens in Isetan, Kyoto on September 10th! *Until 9/16 at JR Kyoto Isetan 3F*
Danish sports brand hummel opened a pop-up shop at JR Kyoto Isetan on September 10th. For a limited time until September 16th, we will be selling apparel and accessories, mainly sneakers.
This pop-up shop focuses on sneakers that are popular in Europe. In addition to retro running and court sneakers, there are also collaboration sneakers with Looney Tunes and Kellogg’s.
The apparel lineup includes Hummel Play, which mixes Hummel’s heritage with trends, and jackets and T-shirts with eye-catching floral designs. All of these items have a Scandinavian design and colors typical of Danish brands, and classic materials that give you a sense of Hummel.
* ■Shop information*
JR Kyoto Isetan 3rd floor shoes & bags
600-8555 Higashi-Shiokojicho, Shimoru, Karasuma-dori, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture
TEL: 075(352)1111 (main representative)
Business hours: 10am to 8pm
Event period: September 10, 2024 (Tuesday) to September 16, 2024 (Monday, holiday)
* ■About Hummel*
The Danish sports brand Hummel was born in 1923 and developed the world’s first spikes with studs. At the time, when people played soccer in leather shoes, studs were added to the flat soles of the shoes, which dramatically improved grip and made it possible to play in ways that were previously impossible. The brand name and logo are based on an anecdote about how a bumble bee (hummel in German), which is theoretically unable to fly due to its weight, was able to fly through repeated efforts. After 100 years of history, we are currently “Change
the World Through Sport
(Changing the world through sports)” is our mission, and we are developing a unique brand story. We continue to take on new
challenges.
[OFFICIAL WEBSITE] https://www.hummel.co.jp/