[Cocolive Co., Ltd. (Cocolive Kabushiki Geisha)]
Cocolive, which provides automatic customer follow-up and business negotiation management tool “KASIKA” for the housing and real estate industry, releases collaboration function with “LINE official account” *Cocolive Co., Ltd. (Cocolive Kabushiki Geisha)*
Press release: September 10, 2024
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Cocolive, which provides automatic customer follow-up and business negotiation management tool “KASIKA” for the housing and real estate industry, releases collaboration function with “LINE official account” * Cocolive Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Tokenobu Yamamoto, hereafter
“Cocolive”) has developed and released a data linkage function with the “LINE Official Account” service of the messaging app “LINE” (hereinafter referred to as LINE) provided by LINE Yahoo! Corporation. *
*Background of collaboration between KASIKA and LINE official account* In the housing and real estate industry, it has become mainstream to communicate with customers using multiple methods such as email, telephone, and SMS (Short Mail Service), and in recent years, the need for LINE has continued to increase. In particular, we are receiving increasing feedback from both customers and clients’ sales offices that they would like to use LINE to coordinate ongoing interviews with customers who have already visited the venue, and to confirm detailed requests.
Currently, there are many cases where employees use their work phones to communicate using personal LINE, which creates issues for housing and real estate companies, such as an increased burden of information management and a decline in work efficiency. This is the cause. In order to efficiently carry out sales activities in the housing and real estate industry, there is a need for unified management of tools and communication content with customers. Against this background, Cocolive has realized data linkage with official LINE accounts. We now offer functions that support smoother and more efficient sales activities.
*Overview of LINE official account linkage function*
The main features at the time of release are as follows.
In the future, we will continue to improve and add functionality from time to time, depending on the needs of each client.
– Linkage between housing/real estate company’s LINE official account and KASIKA account
– Automatically register “friends” of LINE official account to KASIKA customer list
– Automatic assignment of registered customers
– Send and receive one-on-one LINE messages (text, images, etc.) – Send and receive group LINE messages (text, images, etc.) – Send a notification email to notify the person in charge of receiving a LINE message
– LINE simultaneous distribution (text, images, etc.) to multiple customers – “Report” function to aggregate and analyze transmission results *Advantages of linking LINE official accounts*
Through this collaboration, it will be possible to centrally manage interactions with customers via LINE on KASIKA. In addition to being able to create messages on KASIKA and check the sending and receiving history, you can also track clicks on messages sent on LINE, so you can strategically design and use LINE as a more effective way to pursue customers. You will be able to do it.
In addition, we have implemented a message sending and receiving function with group LINE, allowing not only one-on-one communication with customers who are considering purchasing a home, but also communication with customers’ families and other people who are considering purchasing together. You will be able to centrally manage all of them.
With KASIKA, it is also possible to consolidate other communication methods such as email and SMS, so communication with customers can be integrated with customer information and managed centrally with KASIKA. It is expected to improve management efficiency and speed of customer response, reducing the burden on both companies and customers.
By introducing KASIKA’s LINE official account linkage function, companies will be able to conduct more effective and efficient sales activities, strengthen relationships with customers, and smarter efforts to win contracts. It becomes possible.
*About “KASIKA”*
This is a marketing automation (MA) tool provided by Cocolive that supports the sales and marketing activities of housing and real estate companies. By using KASIKA, housing and real estate companies can thoroughly manage customer pursuits and strengthen customer management in housing sales.
Specifically, it is a tool that can be expected to have the following effects:
– Strengthen customer pursuit with automatic email sending function – Visualization of customer behavior / Strengthening proposal power by visualizing customer needs
– Increase the number of orders received by strengthening customer management such as dormant customers
– Improved efficiency of sales operations through automatic capture of portal responses and simultaneous delivery of sales proposal emails
Corporate website: https://cocolive.co.jp/