[Seirin Co., Ltd.] -Hobonichi- and -HOLLYWOOD RANCH
In collaboration with MARKET-, we are releasing a denim cover exclusively for the Hobonichi 5-Year Notebook with the motif of a jeans hip pocket!
*Seirin Co., Ltd.*
Press release: September 10, 2024
**
-Hobonichi-to-HOLLYWOOD RANCH
In collaboration with MARKET-, we are releasing a denim cover exclusively for the Hobonichi 5-Year Notebook with the motif of a jeans hip pocket!
*Following the collaboration with -BLUE BLUE- which caused a sensation in 2023, this time -HOLLYWOOD RANCH
Introducing a design based on “PP4″, the first jeans produced by MARKET-. * Since its birth as an original product for Hobonichi Itoi Shimbun, the Hobonichi Techo has sold over 10 million copies and is loved by many people as a standard planner.
This time, Seirin Co., Ltd.’s original brand – HOLLYWOOD RANCH In collaboration with MARKET-, we will be releasing exclusive covers for the Hobonichi 5-Year Notebook in A6 and A5 sizes.
Not only can it be used as a schedule book, but also as a diary, notebook, sketchbook, scrapbook, etc.
This is a perfect item for the Hobonichi Techo, which can be used for a variety of purposes.
View special feature
Left) INDIGO JEANS POCKET Hobonichi 5-year notebook cover (A6) ¥15,400 Right) INDIGO JEANS POCKET Large Hobonichi 5 Year Notebook Cover (A5) ¥17,600 CHECK A6 size CHECK A5 size
The design of the cover is a scaled-down version of the hip pocket, which can be said to be the face of jeans. The original logo’s piss name is also used as is. Furthermore, the cover fabric is made of the same 14.5 oz selvedge denim as “PP4XX”, and you can enjoy the indigo blue texture that deepens the more you use it. We have created a cover that is highly durable and can be used for a long time.
View special feature
The piss name (tag) on the left side of the pocket is the same as “PP4”. The pen hook is a type that holds the clip part of the pen, and maintains its beautiful shape even when the cover is closed.
The inside left side has a pocket that can store cards, business cards, sticky notes, etc., making it practical as well.
CHECK A6 size CHECK A5 size
January 2025 to December 2029 “January Start Edition”
*The “5-year notebook” is sold separately.
The “5-year date page” has 178 squares laid out for each day. You can record the same month and day for five years on a double-page spread, and the left page has a date page with five years’ worth of Western calendars, and the right page has grid notes that can be used freely. You can write a simple one-line diary, write a lot, or put stickers and photos on it. Every year, my joy increases.
CHECK the Hobonichi 5-year notebook (A6)
CHECK the Hobonichi 5-year notebook (A5)
CHECK all Hobonichi items
[What is PP4 jeans]
The original jeans “PP4XX” were produced by Hollywood Ranch Market for the first time.
Made from 14.5oz selvedge denim carefully woven on an old-fashioned power loom. It has a slightly thicker tapered silhouette, and features a curve from the hip to the waist and a design around the waist.
We have been making them for many years while updating the specifications. CHECK PP4 JEANS
Hobonichi is a company that plans, edits, produces, and sells content that creates “places” where people gather and provides “good times.” The Hobonichi Itoi Shimbun website, which was launched in June 1998, provides a variety of reading material, and we also offer books such as the Hobonichi Techo and Hobonichi Earth Ball to the customers who flock there. We have designed and sold a variety of products. In addition, we are developing a variety of venues and content, including the shopping-centered event “Enjoyment of Life Exhibition”, the video service “Hobonichi Gakko”, and the dog and cat SNS app “Dokonoko”.
We started in 1972 in Sendagaya based on casual styles such as USED denim western shirts, chambray shirts, and flannel shirts. The company moved to Kanyama in the 1979s, and its original items, which started with bandanas, are comfortable and can be worn throughout the ages.
■INDIGO JEANS POCKET Hobonichi 5-year notebook cover (A6) ¥15,400 ■INDIGO JEANS POCKET Big Hobonichi 5 Year Notebook Cover (A5) ¥17,600
■Release start date
September 1, 2024
■Development stores
・ HOLLYWOOD RANCH MARKET /Hollywood Ranch Market
(TEL: 03-3463-5668 Address: 28-17 Sarugakucho, Shibuya-ku, Tokyo) ・SEILIN ONLINE SHOP
■ Special feature page
■ Release page
■ HOLLYWOOD RANCH MARKET brand site
■ HOLLYWOOD RANCH MARKET official Instagram
■Contact information regarding releases
Seilin Press Co., Ltd. seilin-press@hrm.co.jp TEL 03-3461-9043 www.hrm.co.jp ／ Instagram