[gracemode Co., Ltd.]
Spice Box business partnership with SNS beauty media “EMME” with a total of 1.7 million followers. Started providing “influencer co-creation type” marketing service
*gracemode Co., Ltd.*
Press release: September 10, 2024
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Spice Box business partnership with SNS beauty media “EMME” with a total of 1.7 million followers. Started providing “influencer co-creation type” marketing service
*EMME Editorial Department and Spicebox will jointly hold a free webinar explaining SNS trends and new ways of thinking about influencer marketing! *
Gracemode Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Minori Fukuya, hereinafter referred to as gracemode), which operates the beauty cosmetics media EMME (@emme_tokyo.jp), which has over 1.7 million followers, will develop influencer marketing. We have formed a business partnership with Spicebox Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Eiji Tamura) and have begun providing influencer co-creation marketing services.
*Service provision background*
Nowadays, a huge amount of information is circulating on SNS every day, and it tends to be difficult to become aware of the information just by seeing it a few times.
Among this vast amount of information, brands can use the “Buzz words” developed by the EMME editorial department to target “Gen Z” to maximize the appeal of the product and create a favorable impression. , to maximize user engagement.
The EMME editorial department, which operates one of Japan’s largest beauty media outlets, has created “Buzz words” that resonate with Generation Z, and using these “Buzz words”, Spicebox’s unique big data is used to create influencers with high affinity. We will also approach micro-influencers who follow , and take various measures to make the product a hot topic on SNS, foster word of mouth, and increase awareness and interest in the product among general consumers.
*We will be holding two webinars on this topic*
* ▼First event date*
Wednesday, September 11th 12:00-13:00
▼Title
Co-hosted with the beauty media editorial department with a total of 1.7 million followers! What is the new influencer marketing co-created by influencers?
▼Contents to be talked about
1. What are the winning elements of modern SNS communication methods in the beauty field?
2. How to find the “beauty community you should reach” based on actual SNS data?
3. What is the new influencer co-creation marketing method?
▼Speakers
gracemode Co., Ltd. EMME Division Business Manager Anna Suzuki Spice Box Co., Ltd. Producer Mayu Orikasa
▼How to participate
Online delivery via Zoom
https://service.spicebox.co.jp/seminar_20240911
*Free participation fee
*The distribution URL will be sent to those who have applied via email at a later date.
▼2nd date
October 2nd (Wednesday) 12:00-13:00
▼Title
A conversation with a beauty media influencer who boasts a monthly reach of 100 million! A thorough explanation of the beauty buzzing words on SNS
▼What we will talk about
1. What are the recent SNS trends in beauty dissemination as told by influencers?
2. Explaining SNS transmission design that captures SNS trends and maximizes effectiveness
3. How will the measures actually be implemented and what effects can be expected?
▼Speakers
gracemode Co., Ltd. EMME Division Media Group General Manager EMME editorial department NOAKO_COSME
Spice Box Co., Ltd. Producer Mayu Orikasa
▼How to participate
Online delivery via Zoom
https://service.spicebox.co.jp/seminar_20241002
*Free participation fee
*The distribution URL will be sent to those who have applied via email at a later date.
About EMME
An SNS beauty media that sends beauty information and trend
information that can be put into practice easily and immediately. A SNS beauty media with a total of over 1.7 million followers. Instagram: https://www.instagram.com/emme_tokyo.jp/
X: https://twitter.com/emme_jp
About Spice Box Co., Ltd.
A communication company that helps foster goodwill and empathy for companies and brands. Founded in 2003 as Japan’s first digital agency. We provide branding support for various companies. Since smartphones and social media have become commonplace, our strength lies in designing and providing “engagement communication (*2)” measures that resonate with “consumers,” and we work with various creators and analysts to conduct research, content planning, and more. We will support you all the way from production to dissemination.
(*2) “Engagement Communication”
Analyze and utilize consumer response data (likes, shares, comments, retweets, etc., called “engagement” in marketing terminology) on SNS and social media to design communication measures that connect companies and consumers. thing. In order to make it easier to deliver a company’s or brand’s message to its target audience, we use data on social media to understand the interests, issue awareness, trends, social conditions, etc. of the target audience and utilize this information in our measures. Spicebox defined.
【Company Profile】
gracemode Co., Ltd.
Representative: Minori Fukuya
Address: 3rd floor, The Works Cross, 1-13-6 Aobadai, Meguro-ku, Tokyo Established: January 25, 2018
* Company URL: https://gracemode.jp/