[Spice Box Co., Ltd.]
Spicebox has entered into a business partnership with EMME, a beauty and cosmetics media with over 1.7 million followers. Launch of influencer marketing service co-created by influencers
*Spice Box Co., Ltd.*
Press release: September 10, 2024
**
Spicebox has entered into a business partnership with EMME, a beauty and cosmetics media with over 1.7 million followers. Launch of influencer marketing service co-created by influencers
*A free webinar explaining SNS trends and new ways of thinking about influencer marketing will also be held in collaboration with the EMME editorial department! *
Spicebox Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Eiji Tamura) is Gracemode Co., Ltd., which operates beauty cosmetics media EMME, which has a large number of followers in their 20s and 30s, and has over 1.7 million followers. (Headquarters: Meguro-ku, Tokyo, Representative Director: Minori Fukuya), we have started providing influencer marketing services co-created with influencers.
* Background of service provision *
Nowadays, a huge amount of information is circulating on SNS every day, and it tends to be difficult to become aware of the information just by seeing it a few times.
Therefore, we decided to utilize “Buzz words” created by the EMME editorial department, which operates a beauty media with a total of over 1.7 million followers, and “influencers who have a high affinity with products” discovered from Spicebox’s unique big data. By utilizing the micro-influencers that we follow, we have decided to provide a service that can maximize the appeal of products and create a positive impression on users.
*Provided service content*
* 1. It is possible to send messages from influencers who are highly compatible with the product and beauty media EMME at the same time * Spicebox uses its own SNS big data to extract micro-influencers who follow influencers that have a high affinity with the product. By sending out messages from influencers and sending out messages from EMME, we will be able to reach out to users in duplicate. You can increase the efficiency of reaching your target.
* 2. Brand copy can be developed together with influencers who are familiar with SNS promotion and product understanding *
Using a new perspective that combines EMME’s influencer knowledge and analysis of consumer insights from beauty-related posted data on SNS to determine the appeal of creative and text that will help products spread more easily on SNS. Copy development is now possible. In addition, since there are influencers who have strengths in the skin care category, it is possible to develop copy that conveys the goodness of products even if they are subject to restrictions under the Pharmaceutical and Medical Device Act.
* 3. Effective approach to product category targets is possible by overlapping contact with users *
By assigning micro-influencers who are highly compatible with the product category, mainly EMME influencers, we can expect duplicate contact with users from the influencers, making it possible to intensively approach product category targets. It can also be used to strengthen word of mouth about products.
*We will be holding two webinars on this topic*
▼1st date
Wednesday, September 11th 12:00-13:00
▼Title
Co-hosted with the beauty media editorial department with a total of over 1.7 million followers! What is the new influencer marketing co-created by influencers?
▼Contents to be talked about
1. What are the winning elements of modern SNS communication methods in the beauty field?
2. How to find the “beauty community you should reach” based on actual SNS data?
3. What is the new influencer co-creation marketing method?
▼Speakers
Spice Box Co., Ltd. Producer Mayu Orikasa
Gracemode Co., Ltd. EMME Division Business Manager Anna Suzuki
▼2nd date
October 2nd (Wednesday) 12:00-13:00
▼Title
A conversation with a beauty media influencer who boasts a monthly reach of 100 million! A thorough explanation of the beauty buzzing words on SNS
▼What we will talk about
1. What are the recent SNS trends in beauty dissemination as told by influencers?
2. Explaining SNS transmission design that captures SNS trends and maximizes effectiveness
3. How will the measures actually be implemented and what effects can be expected?
▼Speakers
Spice Box Co., Ltd. Producer Mayu Orikasa
Gracemode Co., Ltd. EMME Division Media Group General Manager EMME editorial department NOAKO_COSME
▼How to participate
Both the first and second sessions will be delivered online via Zoom. *Free participation fee
*The distribution URL will be sent to those who have applied via email at a later date.
*About Spice Box Co., Ltd.*
A communication company that helps foster goodwill and empathy for companies and brands. Founded in 2003 as Japan’s first digital agency. We provide branding support for various companies. Since smartphones and social media have become commonplace, our strength lies in designing and providing “engagement communication (*1)” measures that resonate with “consumers,” and we work with various creators and analysts to conduct research, content planning, and more. We will support you all the way from production to dissemination.
(*1) “Engagement Communication”
Analyze and utilize consumer response data (likes, shares, comments, retweets, etc., called “engagement” in marketing terminology) on SNS and social media to design communication measures that connect companies and consumers. thing. In order to make it easier to deliver a company’s or brand’s message to its target audience, we use data on social media to understand the interests, issue awareness, trends, social conditions, etc. of the target audience and utilize this information in our measures. Spicebox defined.
*About EMME*
An SNS beauty media for toC that sends beauty information and trend information that can be easily and immediately put into practice every day.
We operate a total of 7 accounts, including staff accounts, and are an SNS beauty media with a total of over 1.7 million followers (*2). Instagram: https://www.instagram.com/emme_tokyo.jp/
X: https://twitter.com/emme_jp
(*2) According to Gracemode Co., Ltd.
* Company Profile*
Company name: Spice Box Co., Ltd.
Established: December 15, 2003
Capital: 271.43 million yen
Investors: Hakuhodo Inc., Digital Advertising Consortium Inc., and others Location: 23rd floor of Kamiyacho Trust Tower, WeWork, 4-1-1 Toranomon, Minato-ku, Tokyo
Representative: Eiji Tamura
Business content: Marketing and advertising communication business in the digital domain
URL: https://www.spicebox.co.jp/