[Ipsa Co., Ltd.] From Ipsa, a “cream” that absorbs moisture that escapes from the skin and provides long-lasting beautiful transparency and luster without noticeable uneven coloring.
Foundation e” released
*Ipsa Co., Ltd.*
Press release: September 10, 2024
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From Ipsa, “Cream Foundation e” is released, which takes the moisture that escapes from the skin to your side and provides beautiful transparency and gloss that lasts for a long time without noticeable uneven coloring.
*“Cream Foundation e” released on Tuesday, September 10, 2024* cream foundation e 100
In order to respond to the concerns of customers who are concerned about makeup fading due to dryness and the resulting uneven color, IPSA focuses on the “moisture that evaporates from the skin”, which is the cause of makeup fading that is unique to dry skin. Equipped with a unique technology that strengthens the fit of the foundation by trapping the moisture that evaporates from the skin in the foundation film, this cream provides a smooth, glossy, transparent feel that lasts just after application.
Foundation e” will be released.
Even cream foundations that generally have high moisture and coverage, especially in dry environments such as fall and winter or indoors with air conditioning,
“As time passes, your skin dries out and your foundation begins to fade, and uneven skin tone and skin problems you’d like to hide begin to become more visible, and as a result, you lose your sense of transparency.”
Focus on this awareness. We focused on the visibility of “color unevenness” over time as a factor that impairs transparency. Therefore, at IPSA, we aim to achieve a freshly applied, translucent finish with no noticeable uneven color that can be achieved with cream foundations, and to retain moisture that escapes from the skin even in dry environments where coverage is difficult to maintain. Developed a new formulation that uses “moisture hold fit technology”. Furthermore, in addition to S-hyaluronic acid, this rich, rich cream contains about 75% skin care ingredients, and it melts smoothly and comfortably onto dry, uneven skin, which is difficult to apply foundation to. Covers uneven color and maintains beautiful transparency and shine. Even if your skin is concerned about dryness, we have created a “circulating foundation” that makes use of the moisture that evaporates from the skin and keeps the moisture and beauty circulating throughout the application.
* Product Overview *
□ Name: IPSA Cream Foundation e
□ Capacity: 30g each SPF15/PA
□ Number of colors: 6 colors in total
□ Price: 6,050 yen including tax *Suggested retail price 5,500 yen □ Release: Tuesday, September 10, 2024
* Adopted technology *
□ Even in dry environments, it holds moisture that evaporates from the skin and adheres to it. Moisture hold fit technology
□ Protect your skin from dryness during the day. Contains S-hyaluronic acid (moisturizing ingredient)
□ Protect your skin from UV rays during the day. SPF15 PA
□ Protects your skin with blue light cutting effect. Compatible with blue light cut ingredients
□ Non-comedogenic and allergy tested
(This does not mean that everyone will not get acne or have allergies.)
[Inquiries regarding this matter]
IPSA Co., Ltd. PR Representative (ipsa-pr@ipsa.co.jp)
7-1-16 Akasaka, Minato-ku, Tokyo 107-0052
(PR direct line)/FAX:03-3405-2537/URL:www.ipsa.co.jp