IKEA Japan Co., Ltd.
“A good tomorrow starts with a good night’s sleep” IKEA will support “sleep”, which is important for living at home, in 2025
Gymnastics gold medalist Kaya, professional free climber Mr. Noguchi, and sleep expert Professor Edagawa will introduce the importance of sleep and the key points of a good sleep environment.
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IKEA Japan Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture, President and Chief Sustainability Officer) Petra Farre) on Tuesday, September 10, 2024 Sleep, which many people consider important for a better life at home, has become a serious challenge for people of different generations. With this in mind, we have announced that we will focus on sleep in 2025*.
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Today, IKEA held a press event at IKEA Shin Misato, where they talked about the background behind IKEA’s focus on “sleep” as a theme for 2025, the results of a survey conducted by IKEA Japan on “sleep,” and IKEA Japan’s development plans. We introduced initiatives related to sleep. At this event, Yoshikuni Edagawa, a professor at the
Ritsumeikan University Graduate School of Technology Management, who is a sleep expert and won the Buzzword Award for “Sleep Debt”, and a representative of athletes who need good quality sleep for their performance. , world-renowned gymnast Kazuma Kaya, and professional free climber and 2021 medalist Akiyo Noguchi, we held a talk session on the importance of sleep and tips on creating a good sleep environment. .
*IKEA’s new business year (2025) starts in September 2024
“A good tomorrow starts with a good night’s sleep” IKEA supports your sleep At IKEA, we believe that quality sleep is essential for a better life at home, and we offer sleep-related products and solutions to support your sleep. IKEA’s global survey Life at Home Report
(https://www.ikea.com/jp/ja/files/pdf/d6/a4/d6a42b9a/ikea-life-at-home-report-2023-ja. pdf), 55% of people around the world (51% in Japan) believe that sleeping is the most important and healthy activity in life at home, while many Research shows that one in two adults are dissatisfied with their current sleep habits. Sleep, which many people consider important for a good life, has become a serious issue for people of various generations. As lifestyles become more diverse, people in the child-rearing generation have responsibilities at home, especially as parents with young children, and people in occupations tend to have irregular lifestyles, such as working at night or holding multiple jobs. The busy daily lives of people of the working generation can hinder quality sleep. Furthermore, with the advancement of technology, the increased use of electronic devices such as smartphones and games among children and adults has been found to have a negative impact on sleep.
Petra Farre, President and Chief Sustainability Officer of IKEA Japan, said: “According to the Life at Home Report survey conducted by IKEA, in Japan, 51% of people believe that sleeping is the most important and healthy activity at home, while 34% IKEA answers that they would like to spend more time sleeping. As a partner for people living at home, we hope to help more people lead a more comfortable life by promoting initiatives that support good sleep. I think so.”
Therefore, IKEA Japan has set “sleep” as the IKEA theme for 2025, and will promote initiatives to support each person to create a better sleep environment by addressing their own sleep problems so that more people can achieve a good night’s sleep. A TV commercial with the theme of “sleep” will start airing from today. In addition, for three days from Saturday, September 14, 2024 to Monday, September 16, 2024 (holiday), customers who visited IKEA stores in their pajamas at IKEA stores nationwide under the theme “Let’s go to IKEA in our pajamas!” We will be holding special activities for you.
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Please see below for information on IKEA Japan’s “Sleep”.
URL: https://www.ikea.com/jp/ja/campaigns/complete-sleep-pub9c067cc0 Medalists Kayawa, Mr. Noguchi, and sleep expert Professor Edagawa look back on their own sleeping environments and introduce the relationship between lifestyle and sleep.
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Gymnast Kawama Kaya, who took the stage at a press event held today, said, “I’m more careful about my sleep now that I’m a working adult, and I try to sleep for at least eight hours.The mattress and pillows I use at home are the same.” I also take it with me when I go on road trips. I also try to adjust the timing of taking a bath 1.5 to 2 hours before going to bed.” I introduced what I am doing. Akiyo Noguchi, a professional free climber who gave birth to her first child last year, said, “I’m not good at sleeping and often can’t sleep outside of the house.Also, I sometimes find it difficult to sleep when I have children. “Maybe because he can’t play anymore, he doesn’t like the bedroom, so he cries, so sometimes I put him to sleep in the living room,” she said, talking about her worries about sleep issues. In response to Mr. Noguchi’s concerns, Professor Edagawa gave advice, saying, “It is important to create a safe place for your child by arranging the bedroom environment.”
At the end of the event, sleep expert Professor Yoshikuni Edagawa said, “The three pillars of health are diet, exercise, and sleep, but sleep is difficult to control by yourself, so it is important to adjust the environment and factors around you. I think the quality of your sleep will also change. Pillows and mattresses in particular go well together, so I think it would be a good idea to think about them as a total solution.”
Contributing to better sleep in Japan
Conducted awareness survey in Japan: overall sleep satisfaction was around 40%, highlighting issues
Furthermore, in order to understand the current situation regarding sleep in Japan, IKEA Japan will conduct an online survey on men and women aged 20 to 60 and over from 20 to 60 years old across the country over two days, July 5th (Friday) and 6th (Saturday), 2024. We conducted an awareness survey targeting a total of 2,067 people. We would like to introduce some of the survey results.
More than half have low satisfaction with sleep, and there is a gap between ideal and actual sleep time
According to a survey, more than half (56.8%) answered that they were not satisfied with their sleep, and when comparing each person’s ideal sleep time and actual sleep time, even though the ideal overall sleep time was about 7.6 hours. , we found that the implementation average was about 6.3 hours, which is about 1.3 hours less.
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Sleep has the second highest priority in daily life
On average, many people answered that their first priority in daily life was “meal” (68.7%), followed by “sleep” (64.6%), indicating that while they don’t get enough sleep, It turns out that sleep is a high priority in daily life.
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The quality of your sleep has a big impact on your daily productivity, such as “I don’t feel like sleeping” and “I feel sleepy during the day.”
Many people are dissatisfied with their sleep, and when asked multiple answers about sleep issues, the overall average was 60.1%, “I don’t feel like I slept well when I wake up,” and 59.4%, “I feel tired when I wake up.” 55.8% of respondents answered, “I sleep poorly,” indicating that many people are concerned about the quality of their sleep overall. Additionally, 54.6% of respondents said they feel sleepy during the day, and the quality of sleep also affects productivity in daily life. There are big differences in the reasons why people are not satisfied with their sleep depending on their generation and life stage. First, 57.7% of men and women in their 20s (overall average 39.7%) answered that “watching TV, videos, or playing games in the middle of the night” was a concern when it came to sleep. In addition, for the child-rearing generation, especially those with children under elementary school age, housework and childcare were a major cause of sleep dissatisfaction. The percentage of people who answered that housework was the cause of their dissatisfaction with sleep was 2.4 times the overall average, and the percentage of those who answered that childcare was the reason was about six times higher than the overall average.
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Gender gap in sleep also emerges as an issue
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In this way, sleep is related to various activities and elements of home life, so at IKEA we want to bring you inspiration for better sleep from various aspects of home life. I am. As an example, we are also looking at the gender gap in sleep. A 2021 Organization for Economic Co-operation and Development (OECD) study found that out of 33 countries, Japanese women slept the least on average, and women slept even less than men, making Japanese women the least sleepy people in the world. It is also said that One of the reasons for this is the bias towards women in housework and childcare. In this survey, we found that people who are dissatisfied with equality at home are more likely to be dissatisfied not only with their sleep, but also with their home life itself.
The key to a better sleeping environment is choosing a pillow that suits you. [Image 12
While many people are dissatisfied with their current sleep quality, 48.3% of people said that the number one thing they are doing or want to try in the future to improve their sleep quality is “using a pillow that suits them.” I think pillows are important. On the other hand, 16.8% said they have not replaced their product in 5 years or more (7.1% said it has been 10 years or more). Other items that could be easily improved in the current sleeping environment, such as the temperature and humidity of the room and whether it is tidy, were also mentioned.
Amid rising prices, when purchasing bedding, it is important to consider not only comfort but also price.
When asked what they place importance on when purchasing bedding, most respondents answered that “comfort” was the top priority for pillows, but for other bedding, it was found that “price” was the most important factor. .
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“The results of the awareness survey showed that while many people prioritize sleep in their daily lives, many are not satisfied with their sleep.Also, while placing importance on the quality of bedding, price is the most important factor.” At IKEA, we are committed to delivering sleep solutions that are well-designed, functional, high quality and sustainable, at the lowest possible prices. Based on the “Six Tips for a Good Sleep,” we use room sets and other items to provide easy-to-implement solutions and inspiration. We will help you achieve your own “Complete Sleep” by addressing each of the important aspects of sleep at IKEA. At IKEA, we also want to improve the quality of sleep for as many people as possible, and to do so in a more sustainable and circular way. That’s why we’re increasing the use of renewable fibers in our products, such as cotton, linen and lyocell, and reducing the use of virgin materials derived from fossil fuels. ” (IKEA Japan Country Commercial Manager Nicholas Johnson)
6 tips for a good night’s sleep from IKEA
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https://prtimes.jp/a/?f=d65734-287-5dd7cad00a33a1e7d48254d14336613b.pdf Professor Yoshikuni Edagawa, Ritsumeikan University Graduate School of Technology Management, has the following to say about the awareness survey results and IKEA’s “6 tips for a good night’s sleep.” “As revealed by the results of an IKEA Japan survey, Japanese people’s sleeping hours are far from ideal, and both children and adults give sleep a low priority for a variety of reasons. Debt can have a serious impact on your physical and mental health, as well as your performance at work and exercise.In addition to reviewing your sleeping habits, be sure to pay attention to your indoor environment so that you can sleep deeply and soundly. Tips for a good night’s sleep are important. Let’s try to get better quality sleep.Guest speaker profile
Yoshikuni Edagawa
Professor, Ritsumeikan University Graduate School of Technology Management Earned a doctorate in pharmaceutical sciences from the Graduate School of Pharmaceutical Sciences, University of Tokyo, and an MBA from Waseda University Business School. He assumed his current position in 2024 after serving as a professor at Waseda University’s Faculty of Science and Engineering. My research fields are human-centered management systems such as neuroscience, human resource development, organizational development, and consumer behavior. His books for the general public include “Habits of People with Young Brains” and People with Old Brains” (Asuka Publishing). Received the 2015 Waseda University Teaching Award President’s Award and the 2017 U-CAN New Word/Buzzword Award for “Sleep Debt.”
Kazuma Kaya
gymnast
When she was in the second grade of elementary school, she was fascinated by Hiroyuki Tomita’s performance at the Athens Olympics gymnastics competition she saw on TV, and began gymnastics. She emerged as one of the top runners of her generation, winning the individual all-around competition at the National High School Gymnastics Tournament in her third year of high school. After entering Juntendo University, he made his first appearance on the Japanese national team at the 2015 World Championships, where he contributed to winning the team gold medal, and also showed individual success by winning a bronze medal in the pommel horse event. At the Rio de Janeiro 2016 Olympics, he unfortunately missed out on the national team and watched the games from the local stands as a support member. Using that frustration as fuel, he made further strides with the amount of practice he prided himself on, saying, “I can’t lose to anyone.” She was a member of the Japanese national team at the 2018 and 2019 World Gymnastics Championships, and will make her
long-awaited first Olympic appearance at the Tokyo 2020 Olympics. In the team all-around event, he led the team as captain and helped Japan win a silver medal, as well as winning a bronze medal in the pommel horse event. He continued to serve as captain at the subsequent Paris 2024 Olympics, where he won the gold medal in a turnaround of the century. Aiming for even greater heights as a “man who never fails.” Akiyo Noguchi
professional free climber
When he was in the 5th grade of elementary school, he encountered free climbing on a family trip to Guam. He won the All Japan Youth Championship in just one year after starting climbing. Since then, he has achieved brilliant results in numerous domestic and international competitions, and in 2008 he became the first Japanese to win the Bouldering World Cup. The following year, in 2009, he won the overall championship of the Bouldering World Cup. He achieved the feat of winning the overall championship three times in 2010, 2014, and 2015, and has a total of 21 World Cup wins. In 2018, he won gold medals at the Combined Japan Cup and the Asian Games. 2nd place at the 2019 World Championships. At the Tokyo 2020 Olympics, which was the culmination of his career and the final stage of his competitive career, he won a bronze medal, retired from active sport, and became a professional climber. In May 2022, he established Akiyo’s Company, which is the base of his activities, and from now on, he will work to popularize climbing based on his own experience, and will also produce works such as “Mind Control” (8c+) and “The Mandara (V12)”. We also carry out out-rock activities that surpass the previous ones. IKEA Japan “Sleep”
https://www.ikea.com/jp/ja/campaigns/complete-sleep-pub9c067cc0 IKEA Japan official website http://ikea.jp/
IKEA Japan Newsroom https://www.ikea.com/jp/ja/newsroom/p/ja/newsroom/