deleteC collaborates with Aoyama Book Center to hold a strategy meeting for the deleteC strategy on Saturday, September 14th *Specified non-profit organization deleteC*
Press release: September 11, 2024
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deleteC collaborates with Aoyama Book Center to hold a strategy meeting for the deleteC strategy on Saturday, September 14th *There is definitely something you can do too. Learn about the new concept “Casual Social Action” at a bookstore, plan it, and take action! *
The certified NPO deleteC (Representative Director: Shiro Oguni) is an initiative to support cancer treatment research in everyday life, with the mission of making cancer a curable disease with everyone’s help. We are carrying out “Operation deleteC” in September. This year, we will focus on four casual social actions (CSA)*: “Posting,”
“Shopping,” “Walking,” and “Learning.” *Casual social actions (hereinafter referred to as CSA) refer to “relaxing actions that start from things that can be done in everyday life.”
This is the idea that deleteC values.
At Aoyama Book Center, a special deleteC corner will be set up in the store from Saturday, September 14th. Books by authors who support deleteC’s activities are lined up on the shelves. In addition, during the period, original book covers in collaboration with deleteC that can be purchased only at Aoyama Book Center, which will lead to donations, will also be available, and limited goods featuring deleteC’s official characters Dede and Dessie will also be on sale.
On Saturday, September 14th, of the four CSAs, learning will be supported! We will also hold a collaboration event with the theme. deleteC Representative Director Shiro Oguni and IKEUCHI, who has supported deleteC since its founding.
ORGANIC and Aoyama Book Center, who are participating for the first time this year, will talk about their enthusiasm for the deleteC strategy, and workshops will also be held at the venue.
Please feel free to participate in deleteC’s activities that lightly tackle social issues. Participants will receive a deleteC brand book that describes the thoughts of those who participate in deleteC, a cancer treatment research project.
* [Event Overview] *
* Event name: “DeleteC strategy strategy meeting in Aoyama Book Center” * * ~I’m sure there’s something I can do too. Learn about the new concept “casual social action” at a bookstore, plan it, and try it out. ～*
Speakers: Shiro Oguni (Representative Director, deleteC), Tetsuya Abe (President, IKEUCHI ORGANIC Co., Ltd.), Yu Yamashita (Aoyama Book Center)
Manager)
Date: Saturday, September 14, 2024
Time: 18:00-19:30 Doors open 17:30-
Price: 1,100 yen (tax included) DeleteC brand book included *550 yen will be donated.
Capacity: 40 people
Venue: Aoyama Book Center Main Store Large Classroom
Address: 5-53-67 Jingumae, Shibuya-ku, Tokyo 150-0001 Cosmos Aoyama Garden Floor (B2F)
Access: 7 minutes walk from Omotesando Station B2 exit, 13 minutes walk from Shibuya Station (east exit/Miyamasuzaka side)
* Ticket purchase site: * * https://aoyamabc.jp/products/2024-9-14*
Ticket purchase site * [Event composition] *
*・Summary explanation of the deleteC operation*
* ・Participant’s whydeleteC?*
* Aoyama Book Center*
Manager Yu Yamashita
* IKEUCHI ORGANIC *
Representative Director and President Tetsuya Abe
* ・About support sources and support status for cancer treatment research* * ・deleteC workshop*
Discussion about the actions you want to take and what you want to achieve in the future
We erased the C on the products of participating companies posting on SNS, and everyone prepared to post on SNS all at once.
* ・Post action*
* ・Group photo*
* ■Speaker profile*
*Certified NPO DeleteC Representative Director*
* Representative Director, Oguni Shiro Office Co., Ltd. *
* Shiro Oguni *
Joined NHK in 2003. While producing documentary programs, he created the smartphone app “Professional” which has been downloaded over 1.5 million times.
He is involved in projects such as “My Way” and “Restaurant where people with dementia can make mistakes in ordering,” which was distributed to 150 countries around the world. He left NHK in June 2018 and assumed his current position.
The “Marunouchi 15-chome Project.” is a Rugby World Cup sponsor company activation that gave birth to the term “Niwaka Fan”; the project “deleteC”, which aims to make cancer a curable disease with everyone’s help; Become a supporter and regain your mental and physical health.
Supporters! We are developing activities on a wide range of themes, such as “. His book is “Laughing Revolution”
~Complete explanation of a project that will completely change the way you look at ridiculous social issues~” (Kobunsha) and others.
* IKEUCHI ORGANIC Co., Ltd. *
*Tetsuya Abe, Representative Director and President*
After graduating from Keio University in 1991, he joined a securities company. Changed his job to a retail chain store and was involved in sales promotion, new business format development, and core system implementation, and retired after serving as director of the management department. I met IKEUCHI as a part-time worker at an exhibition in 2009.
Joined ORGANIC Co., Ltd. Since June 2016, he has served as the president and representative director of a corporation.
* Aoyama Book Center *
*Manager Yu Yamashita*
Born in 1986. Manager of Aoyama Book Center main store. Joined Aoyama Book Center Main Store in 2010. After working part-time, I became an employee in November 2018 and at the same time became a store manager. Logo renewal and publishing project Aoyama
Leading Book Cultivation.
* [DeleteC Operation 2024 slogan “Every day is CSA!”]*
anytime, anywhere
You can support cancer treatment research in a calm way.
That is Casual Social Action (CSA).
Beyond generations and positions,
Anyone can do it.
Just post, just buy,
You can do it in many ways.
Even if each one is a small activity,
If they gather, overlap, and spread,
“To make cancer a curable disease”
Because we should be able to take control of the future.
Your everyday life will be a source of support.
Let’s start with what we can do.
* [Message from DeleteC Representative Director Shiro Oguni] * “DeleteC Operation” is now in its 5th year. Until last year, we were developing an action in which “just posting on SNS leads to support,” but this year, over 60 companies are participating, and we are rolling out four Casual Social Actions (CSA) at the same time. It has become. “Just post”, “Just buy”, “Just walk”, “Just learn”. In both cases, we value “verbs” that anyone can use easily.
When faced with a problem or theme that is too big, it’s easy to feel overwhelmed, and even if you have the desire to do something, you can’t take the first step. However, casual social actions are all about verbs that everyone takes for granted in their daily lives, so I think you can take the first step without worrying. A middle school student once told me something like this. “After meeting deleteC, I started to think that there was something I could do too.” I think that’s a good word. The power of each individual may be small, but I believe that when many things that I could do come together, it becomes a great power.
This year’s slogan is “Every day is CSA!” This is a month where every day, somewhere, you can take some kind of action to support cancer treatment research. I would be happy if we could share our thoughts and take action together.
* [About deleteC] *
deleteC creates a system where everyone can support cancer treatment research in their daily lives, and through casual social actions that lead to donations and awareness of cancer treatment research, 1 Established in 2019 with the aim of contributing to the day when cancer becomes a curable disease as soon as possible. In 2022, we were approved by the Tokyo Metropolitan Government as a certified NPO corporation.
Specifically, companies and organizations participating in the project will We plan and provide original products and services by erasing the letter “C”, which stands for Cancer, and using the deleteC logo and concept colors. A portion of the purchase price will be donated (*) to cancer treatment research promoted by doctors and researchers through deleteC, creating a system in which citizens can also participate in supporting cancer treatment research. Every fall, “deleteC”
Titled “Big Strategy,” we support cancer treatment research through four CSAs, including posting and sharing, shopping, walking, and learning. In February, “deleteC
-HOPE-“, and donations will be given to doctors and researchers who are promoting cancer treatment research.
We will conduct an open call for candidates for cancer treatment research to donate to, and a selection committee will be made up of members with diverse perspectives, including doctors with specialized knowledge of cancer clinical trials, companies participating in the project, and the deleteC medical research team. We will decide where to donate based on a fair review. Currently, there are 200
participating companies and organizations.
It is supported by people across the company, and has so far donated a total of 40 million yen to 10 doctors and researchers, including clinical specialists, basic researchers, and research nurses in fields such as pediatric cancer, cervical cancer, gastric cancer, lung cancer, and breast cancer. We support more than 100,000 yen. (*) Donations will be used for deleteC’s activities such as cancer treatment research and educational content production costs.
* [Trigger for the initiative]*
In Japan, around 1 million people are newly diagnosed with cancer every year, and 1 in 2 people will develop cancer during their lifetime, and 1 in 4 people will develop cancer during their lifetime. It is said that people will die. Although the era of early diagnosis and treatment has arrived, cancer remains the number one cause of death for the nation. Researchers not only in Japan but all over the world are continuing to conduct research every day to make cancer a disease that can be cured.
deleteC has continued to engage in dialogue with doctors and researchers, and we believe that each piece of research will change the status quo.
I realized that this is a “seed of hope” that will change my future years from now. Physicians involved in cancer treatment and cancer treatment research wrote to deleteC, “Treatment cannot begin without research,” “Pulling up research like grains of sand makes up a big mountain,” and “The research we are currently conducting is only 3. We have received many comments such as, “This will give me hope that cancer will become a curable disease in the future, 5 years from now,” and “I want to respond to the wishes of patients who want to live.”
Thanks to steady progress in therapeutic research, the treatment results for cancer, which was once considered an incurable disease, are improving year by year. In addition to advances in surgical and radiotherapy techniques, the 1990s
Molecularly targeted drugs have been introduced since 2010.
Immune checkpoint inhibitors appeared in the mid-1990s, and in recent years, “precision medicine” has been introduced, which analyzes a patient’s genes and cells and selects the optimal treatment for each individual.
Medicine) is becoming a reality. However, there are still cancers for which treatment options are extremely limited, and there are still cancers that cannot be cured. Additionally, there are issues such as drugs and treatments that can be used in Europe and America that may not be available in Japan, and the fact that the budget for cancer research in Japan is smaller than in Europe and America.
DeleteC takes into account the thoughts and current situation of doctors and researchers, and creates a system where everyone can support the “seeds of hope” of cancer treatment research in their daily lives, and “resolve cancer as a disease that can be cured”. We are proceeding with activities to bring about the day when we can achieve this goal as soon as possible.
*“Latest Cancer Statistics” National Cancer Center, National Research and Development Agency
https://ganjoho.jp/reg_stat/statistics/stat/summary.html
[Corporate overview]
Organization name: DeleteC, a certified non-profit organization (Issued on September 22, 2022, certification number 4 Ikutokan No. 703) Established: September 5, 2019
Representative: Representative Director Shiro Oguni
Business details:
(1) Cancer awareness project using logos, etc.
(2) Cancer awareness event project
(3) Donations and grants for cancer medical research
(4) Business provision and enlightenment project related to cancer medical research
(5) Other projects necessary to achieve the purpose
Homepage: https://www.delete-c.com/