[Aoyama Shoji] New brand “CIS.” will be on sale from September 20th with the extremely popular Mr. Kuroishi appointed as director *Aoyama Shoji*
Press release: September 11, 2024
**
The new brand “CIS.”, with the hugely popular Mr. Kuroishi as director, will go on sale on September 20th.
*We propose fashionable business items that allow you to enjoy the rules and can be mixed and matched in business situations. Pre-sale begins on EC from September 17th. *
Special site: https://www.uktsc.com/cont/CIS/
“SUIT” developed by Aoyama Shoji Co., Ltd. (Head office: Fukuyama City, Hiroshima Prefecture / President and Representative Director: Osamu Aoyama)
SQUARE (Suit Square)” has overwhelming support from people in their 20s and 30s, “AMERI” and “Ameri”
Director and CEO of VINTAGE
The new brand “CIS.”, featuring Naoko Kuroishi, will go on sale via EC from September 17th (Tuesday). In-store sales will begin on September 20th (Friday) at a total of 15 stores including Suit Square. Wednesday, July 3, 2024 CIS. Teaser announcement:
“CIS.” is a new women’s brand created by Naoko Kuroishi, director and CEO of “Amelie” and “Amelie Vintage,” who is extremely popular among people in their 20s and 30s. The name comes from the initials of “Classic.Innovative.Stylish” and “rules”
for fashion, enjoy with
Based on the concept of “rules”, we will develop fashion business items that dare to enjoy the rules without being bound by the formal rules of business wear.This time’s items include jackets, gilets, pants, skirts, and dresses and shirts. The design is easy to mix and match not only for work, but also for private occasions such as dinner parties.
The jacket has a distinctive curved front design and is buttonless, making it a versatile item that can be layered quickly.The long and medium length skirts can be worn alone or as a layered style. in You can also enjoy a higher-grade look. Furthermore, this is the first time Suit Square has planned a bustier. Bustiers are attracting attention as a coordination item because they raise the eye and improve your style just by wearing them. This design is designed to be worn with different outfits for business, and by making it a medium length with no cinching at the waist, it goes well with any type of bottoms.
* ■Image of product wearing*
* ■Product introduction*
Jacket x 2 types, gilet x 1 type, pants x 3 types, dress x 1 type, bustier & pants x 2 types, jacket & gilet x 1 type, skirt & skirt x 1 type, shirt x 2 types, card case x 1 mold
Special site: https://www.uktsc.com/cont/CIS/
[Product overview]
Jacket Product number: S4514J1
Color: Black/Mocha
Material: 96% polyester / 4% polyurethane
Size 7/9
Sales price: 30,690 yen including tax
-function-
・Washable
・Stretching
・Discharge tape
[Product overview]
Bustier & pants Product number: S4515W1
Color: Black / Off-white
Material: 15% wool / 83% polyester / 2% polyurethane
Size: 5/7/9/11
Sales price: 32,890 yen including tax
-function-
・Hand wash
・Stretching
・Discharge tape
Product lineup:
https://www.uktsc.com/products/list.php?disp_chg_flg=0&category_id=403 *For other products, please see the product lineup.
* ■“CIS.” statement*
* ■About “CIS.”*
“CIS.” comes from the initials of “Classic.Innovative.Stylish” and “rules for fashion, enjoy with
Based on the concept of “rules”, we develop fashion business items that dare to enjoy the rules, without being bound by the formal rules of business wear.We have designed everything from the design, fabric, and silhouette to the lining, buttons, etc. to be worn in a variety of ways. Mr. Kuroishi carefully plans and proposes unprecedented business items and new layered styles.
* ■“CIS.” Director: Naoko Kuroishi *
“Amelie” “Amelie Vintage” Director and CEO: Born July 5, 1986 in Osaka Prefecture. Graduated from Ritsumeikan University College of Business Administration.
After working as a VMD for a major girls brand, she became independent and established B-stone. In 2014, he launched Ameri Vintage, a select shop that handles the original brand Ameri and vintage items, and serves as CEO and director. There are currently 5 stores in Japan (Daikanyama, Shinjuku, Shinsaibashi, Nagoya, and Osaka), including a roadside store in Daikanyama and a store in Lumine Shinjuku 2. * ■Comment from Naoko Kuroishi*
This time, when developing the product, we created it with the concept of “fashionable even when worn casually, and fun both on and off”, although it has a neat feel. In particular, the wave jacket with the “CIS.” logo as a motif has become a symbol of the brand. In addition, each product is made with great care, including the fabric, silhouette, lining, and buttons. I think most people spend most of their lives working, but I would recommend this item to anyone who wants to enjoy fashion. Because our concept is to “enjoy fashion within the rules,” we want you to wear CIS. clothes and enjoy working! * ■Buyer comment (TSC Product Department Megumi Sakashita) * The entire team worked through trial and error to figure out how to make Mr. Kuroishi’s design into a product. Especially in the past few seasons, bustiers have become one of the trending items, but it’s something that I haven’t really been able to try out. This time, we are planning a bustier as a business item in Kuroishi’s signature layered style. Mr. Kuroishi’s point is to increase the value of the product by selling it as a set with pants, rather than as a
stand-alone product.