First product of “Agriculture Consortium Hiroshima” [Hattendo Farm Brand] “Morning Harvest Onori Figs” now on sale
*Hattendo Co., Ltd.*
Press release: September 11, 2024
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First product of “Agriculture Consortium Hiroshima” [Hattendo Farm Brand] “Morning Harvest Onori Figs” now on sale
*Sale: From Wednesday, September 11, 2024 at Izumi (Yume Town Higashihiroshima, Youme Mall Saijo) in the Higashihiroshima area of Hiroshima Prefecture*
Hattendo Farm Co., Ltd. (Headquarters: Mihara City, Hiroshima Prefecture, Representative Director: Yoshiyuki Hayashi, hereinafter referred to as Hattendo Farm) has established agricultural and welfare collaborations and Noufuku JAS in order to contribute to the expansion of production of products grown through agriculture and welfare collaborations. We are participating in the Noh-Fuku Consortium Hiroshima, which was established on Thursday, August 8, 2024, as a platform to coordinate the spread of certification and the development and market development of processed foods.
As the first initiative, the consortium’s main organizer and executive organization, Soetsu Fukushikai, a social welfare corporation (located in Takehara City, Hiroshima Prefecture, Chairman:
On September 11, 2024, Hiromi Nishikawa (Hiromi Nishikawa) will use the Hattendo Farm commercial distribution and brand name to sell “Mahayana figs” produced in Takehara City through agricultural and welfare cooperation, as a Noufuku JAS-certified product ( Sales began on Wednesday at Izumi stores in the Higashihiroshima area of Hiroshima Prefecture (youme Town Higashihiroshima, youme Mall Saijo). We deliver fresh figs harvested in the morning.
In the future, we plan to collaborate with producers participating in the Agricultural Consortium Hiroshima for grapes in Hiroshima Prefecture, and to sell them through commercial channels and brand names, similar to the way we sell figs.
Hattendo Farm aims to increase awareness of the agriculture-welfare collaboration efforts being promoted nationwide, and to establish “commerce, agriculture, welfare collaboration” that combines “agriculture-welfare collaboration” with secondary and tertiary industries. We will continue to strive to help build a value and sustainable profit cycle structure.
Figs produced in Takehara City through agricultural and welfare cooperation * ■About Noh-Fuku Consortium Hiroshima* In order to contribute to the expansion of production of products grown through agriculture-welfare collaboration, it was established as a platform to coordinate the spread of agriculture-welfare
collaboration and Noufuku JAS certification, as well as the
development and market development of processed foods.
Multiple organizations and companies that share the common goal of agricultural and welfare collaboration will gather and collaborate to develop product planning, market development, and event planning. By leveraging their respective strengths and working together, participants will create new value and contribute to the expansion of agriculture-welfare collaboration.
Lead organizer/executive organization Social welfare corporation Soetsu Fukushikai
Participating companies Hattendo Farm Co., Ltd. | Associate Farm Co., Ltd. 3 partner municipalities (Higashihiroshima City, Mihara City, Takehara City) Cooperation research/academic supporter: (Kinjo Gakuin University/Kobe Gakuin University)
Established: Thursday, August 8, 2024
Site: https://noufukuhiroshima.com/
* ■ Hattendo Farm business image *
As a private company, we are responsible for the primary industry “Agriculture” and the tertiary industry “Commerce,” while the secondary industry “Technology” forms alliances with Hattendo and other manufacturers and aims to build a sustainable profit cycle structure. We will strive to help local communities and society by creating employment opportunities and improving salaries for people with disabilities, and by promoting solutions to issues facing the agricultural field and modern society.
* ■ Hattendo Farm Co., Ltd. *
Representative: Representative Director Yoshiyuki Hayashi (Head office location: 3-31-7 Miyaura, Mihara City, Hiroshima Prefecture) Established: May 26, 2022 / Capital: 10 million yen
Award: 2022 Noufuku Award 2022 Challenge Award
2023 10th “Discover Rural Treasures” selected for Business Innovation Category
Site: https://hattendofarm.co.jp/
*The above information is information at the time of release and is subject to change. *The photo is an illustration.