[First landing in Kyoto] “Macqlo”, the “black x high-performance” apparel that has become a hot topic in the six months since its establishment, will open a pop-up store at JR Kyoto Isetan from September 17th (Tuesday)!
*Oasis Lifestyle Group Co., Ltd.*
Press release: September 11, 2024
**
[First landing in Kyoto] “Macqlo”, the “black x high-performance” apparel that has become a hot topic in the six months since its establishment, will open a pop-up store at JR Kyoto Isetan from September 17th (Tuesday)!
*Advance reservations for new products for Fall/Winter 2024* Oasis Lifestyle Group Co., Ltd. (located in Shibuya-ku, Tokyo), which develops “WWS” work clothes that look like suits, is *
From Tuesday, September 17, 2024, we will open a pop-up store for Macqlo, a new business brand that sells “black x high-performance” products, on the 6th floor of JR Kyoto Isetan. *
Macqlo, which was launched in March of this year, was praised for its innovative and unexpected approach.*
Just two weeks after the brand was established, all items on the online store were sold out, with reservations at one point waiting up to three months*, and e-commerce sales from March to August* We achieved 900%*, significantly exceeding our initial sales target. In-store *advance reservations for new fall/winter 2024 products* will be available.
Macqlo MIYASHITA PARK store photo
“Macqlo”, which handles only “black x high functionality” items, was launched in March 2024. “Paint all your fashion worries in black. Based on the concept of “Choosing clothes is troublesome, but I am particular about it.” We will develop items that solve the problems of men in their 30s and 40s. The idea for starting the company came from the fact that many men were seen wearing black tops and bottoms on the streets. At WWS, which the company has been operating since March 2018, black outerwear and accessories that can be worn in private are often sold out, and some customers say, “If black isn’t available, I won’t buy it.” According to a survey (*1) regarding clothing conducted among 1,000 men in their 30s and 40s, *
It has also been revealed that over 80% of people have a strong tendency to choose black items* when purchasing clothing.
We will be opening a Macqlo pop-up store on the 6th floor of JR Kyoto Isetan from Tuesday, September 17th to Monday, October 7th, 2024* I will do it. In addition to the original brand “Macqlo”, which uses the proprietary material “Ultimex” and has excellent stretch, water repellency, quick drying, and durability, the store carries selected items from about 10 brands. In addition, we also offer half coats and washable, quick-drying, pill-resistant knit jackets that use functional batting from American company Polartec.*
We will be taking advance reservations* for the 6 new fall/winter products scheduled to be released in October of this year.
* ■Macqlo JR Kyoto Isetan Pop-up Store Details *
Period: September 17, 2024 (Tuesday) to October 7, 2024 (Monday) Business hours: 10:00-20:00
Address: Promotion space, JR Kyoto Isetan 6th floor,
Higashi-Shiokoji-cho, Karasuma-dori Shiokoji-shita, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture
Brands available: Blundstone ・Champion ・CONVERSE ・Hanes ・INDIVIDUALIZED SHIRTS・K-WAY・Los Angeles Apparel・miller・MR.OLIVE・NNBF・RED CARD・WILD THINGS et al.
* ■[Pre-order] Macqlo 2024AW item list (all tax included) *
Product: ultimex all weather tech coat
Size: S/M/L/LL/XXL
Price: ¥38,500
Features: A high-performance outerwear made by laminating the proprietary material “Ultimex” with “SAITOS(R)”, a 3-layer material with high water pressure resistance, high moisture
permeability, and windproof properties. Excellent waterproof, waterproof, and windproof properties.
Product: [ultimex×polartec] washable zip half coat
Size: S/M/L/LL/XXL
Price: ¥33,000
Features: Uniquely developed material “ultimex” and batting
“polartec(R)” with excellent heat retention and breathability A half coat using “alpha(R)”. Furthermore, a lining with high heat retention is used. Even though it is lightweight and thin, it exhibits high heat retention.
Product:ultimex
Size: S/M/L/LL/XXL
Price: ¥29,800
Features: Trench coat made using the unique new material “ultimex”. The typical details of a trench coat have been deliberately removed to make it simple and lightweight.
Product: ultimex washable knit jacket
Size: S/M/L/LL/XXL
Price: ¥18,700
Features: A washable, high-performance collarless knit jacket made of tough, highly functional special yarn. It can be washed in your washing machine at home, and it doesn’t pill easily or lose its shape. Furthermore, static electricity is also suppressed by discharge tape. Product:ultimex washable knit
Size: S/M/L/LL/XXL
Price: ¥12,500
Features: High-performance knit using tough and highly functional special yarn. It can be washed in your washing machine at home, and it doesn’t pill easily or lose its shape. Furthermore, static electricity is also suppressed by discharge tape.
Product: [warm] ultimex one tuck tapered easy pants
Size: S/M/L/LL/XXL
Price: ¥18,500
Features: Easy pants made with our proprietary material “Ultimex.” The lining uses a special material that retains heat through far infrared rays. Stretch, water repellent, quick drying,
washable.
* ■Macqlo brand concept and development history *
“Macqlo”, an apparel brand that handles only “black x
high-performance” items, was created to solve the problem of men choosing casual clothes. “Paint all your fashion worries in black. Based on the concept of “Choosing clothes is troublesome, but I am particular about it.” We will develop items that solve the problems of men in their 30s and 40s.
In order to increase sales, we had doubts about apparel shops that stock many color variations and seasonal trend items, so we narrowed down our color choices to black, which is in high demand, and stocked only items that are highly functional and can be used for a long time. “Macqlo” was born with the idea that this could solve the issue of apparel sales and disposal while satisfying customer needs.
｜Macqlo Online Store: https://macqlo.jp
* ■※1 Questionnaire regarding clothes *
Survey target: Men in their 30s and 40s who buy clothes at least once a year Survey method: Internet survey (Freeeasy)
Survey period: December 2023
Number of valid responses: 1000 people
* ■Company profile *
Company name Oasis Lifestyle Group Co., Ltd.
Representative Yuzo Sekiya
Address: 21st floor, Jingumae Tower Building, 1-5-8 Jingumae, Shibuya-ku, Tokyo