[Senshukai Co., Ltd.]
New products are now available in Belle Maison’s popular winter fabric series “Meltro” Four products, including stuffed animals with blankets, will be on sale from September 20th (Friday)
*Senshukai Co., Ltd.*
Press release: September 11, 2024
**
New products are now available in Belle Maison’s popular winter fabric series “Meltro” Four products, including stuffed animals with blankets, will be on sale from September 20th (Friday)
* [Special site URL] * *
https://www.bellemaison.jp/cpg/interior/meltoro/meltoro_index.html* *New products can be viewed from September 20th (Friday)
Senshukai Co., Ltd. (Head office: Osaka City, President and CEO: Kenji Kajiwara Belle Maison, a mail-order business run by Senshukai, will be selling four products using the popular winter fabric series “meltoro” (hereinafter referred to as Meltoro), including stuffed animals with blankets, electronic body warmer pouches, scarves, and gowns, on Friday, September 20th. ) Sales will start from .
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Including the 11 products including the new “Light” version and “Reversible” version, which have been on sale since August 19th, and the 4 newly expanded products, the lineup for 2024 is a total of 15 new products*.
*
*Excluding character pattern products
“Meltro” is the name of Belle Maison’s original fabric series that uses ultra-fine microfiber to keep you warm during the winter, and is characterized by a soft and fluffy warmth that rivals cashmere. We offer a variety of items such as bedding covers, blankets, rugs, and room shoes. We have many repeat customers, with an overall customer satisfaction rating of 90%*1 based on surveys, and cumulative sales of over 900,000 units*2.
*1 Calculated based on satisfaction with 5 and 4 points from those who posted reviews on the duvet cover (as of July 6, 2023)
*2 As of May 30, 2024
*Compared with general microfiber and 2m x 2m fabric weight
Until now, Meltro has mainly focused on bedding and items that can be used in the living room, but this time we will be introducing new products that can be used not only indoors but also when going out. The new products include the “Meltro-kun stuffed toy with a blanket” that is easy to carry and can be used at work or in the car, the “One Toro Cairo Pouch” that can be carried around with an electronic warmer, and the “warm and smooth toy” that can be used not only at home but also when going out for a short time. There are 4 items: “Muffler” and “Warm and Smooth Long Gown.”
In addition, this year we will be releasing new products featuring Meltro as a character called Meltro-kun and Wantoro-kun. It will give you a soothing feeling like petting a cute pet, and it will keep you warm both physically and mentally during the cold season.
Furthermore, from August 19th, we have started a new development of “Light version” and “Reversible version”. Until now, Meltro has been popular as a warm winter fabric item, but due to climate change in recent years, summer heatwaves continue, and temperatures are not dropping significantly even into September and October. Masu. On the other hand, people often feel cold in air-conditioned rooms, and more and more people are complaining that it is difficult to control the temperature. With this background in mind, this year we have expanded our lineup to include a “light version” and “reversible version,” which can be used for a long period of time even before the cold weather hits, creating a lineup that can meet the diverse needs of our customers.
[“Meltro” light version (series name: Mochiri Soft)]
The “Light Edition” (series name: Mochiri Soft) is a series that uses puff fabric with a shorter pile than the conventional “Meltro”, making it ideal for seasonal changes such as early fall and early spring. It has a texture similar to a makeup puff, and is
characterized by just the right amount of warmth and a soft, chewy texture. It is also lighter and easier to handle than conventional products.
[“Meltro” reversible version (series name: reversible)]
The “Reversible version” (series name: Reversible) is a product that uses the same short pile puff fabric as the “Light version” on one side, and the traditional “Meltro” material that retains heat well on the other side. In early fall and early spring, use the side with short piles as the side that touches your skin, and in the cold winter months, use the traditional Meltro material side, which has a high heat retention effect, so you can enjoy comfort according to the season. You can use it.
* [Product list] * *Available for viewing from Friday, September 20, 2024 Product name: Meltro-kun stuffed toy with blanket
Price: 3,990 yen (tax included)
Color/1 color
Size/1 size
URL/
https://www.bellemaison.jp/cpg/prr/pr_1253372/
・A stuffed animal with a blanket coming out from inside.
・Matching type that does not hit the zipper etc.
・The name is Meltro-kun
*Available for viewing from Friday, September 20, 2024
Product name/Onetro Cairo Pouch
Price: 1,490 yen (tax included)
Color/1 color
Size/1 size
URL/
https://www.bellemaison.jp/cpg/prr/pr_1252919/
・Pouch that you can carry around with an electronic warmer
・The name is Onetro
・The cute tail is used as a zipper puller
*Available for viewing from Friday, September 20, 2024
Product name: Warm and smooth muffler
Price: 1,980 yen (tax included)
Color/2 colors (charcoal, ivory)
Size/1 size
URL/
https://www.bellemaison.jp/cpg/prr/pr_1253373/
・A muffler that can quickly warm your neck both inside and outside the house. ・Can be fixed by passing it through the hole
*Available for viewing from Friday, September 20, 2024
Product Name: Warm and smooth long gown
Price: 5,990 yen (tax included)
Color/1 color
Size/1 size
URL/
https://www.bellemaison.jp/cpg/prr/pr_1256456/
・Long length type now available from popular gowns
– Rubber cuffs make it easy to roll up and do housework
*Available for viewing from Friday, September 20, 2024
* [Product list] *Newly released products on August 19th (Monday)* ■“Light version”
(Series name: Mochiri Soft)
Product name: Fluffy and soft pillow cover, 1 piece
Price: 990 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/1 size
URL/
https://www.bellemaison.jp/cpg/prr/pr_1254751/
■“Light version”
(Series name: Mochiri Soft)
Product name: Fluffy and soft duvet cover
Price: 3,990 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/1 size (single)
URL/
* https://www.bellemaison.jp/cpg/prr/pr_1254752/*
■“Light version”
(Series name: Mochiri Soft)
Product name: Fluffy and soft fitted sheet
Price: 2,990 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/1 size (single)
URL/
* https://www.bellemaison.jp/cpg/prr/pr_1254753/*
■“Light version”
(Series name: Mochiri Soft)
Product name: Fluffy and soft bed pad
Price: 2,990 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/1 size (single)
URL/
https://www.bellemaison.jp/cpg/prr/pr_1254754/
■“Light version”
(Series name: Mochiri Soft)
Product name: Soft and chewy pad that you can just put on.
Price: 3,490 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/1 size (single)
URL／
* https://www.bellemaison.jp/cpg/prr/pr_1254755/*
■“Reversible version” (series name: Warm and smooth reversible) Product Name: Warm and smooth reversible pillow cover, 1 piece Price: 990 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/1 size
URL／
https://www.bellemaison.jp/cpg/prr/pr_1251974/
■”Reversible version” ((Series name: Warm and smooth reversible) Product Name: Warm and smooth reversible duvet cover
Price: 4,990 to 6,990 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/3 sizes (single, semi-double, double)
URL／
* https://www.bellemaison.jp/cpg/prr/pr_1251975/*
■”Reversible version” ((Series name: Warm and smooth reversible) Product Name: Warm and smooth reversible bed pad
Price: 3,990 to 5,990 yen (tax included)
Color/3 colors (ivory, beige, charcoal)
Size/3 sizes (single, semi-double, double)
URL／
* https://www.bellemaison.jp/cpg/prr/pr_1251976/*
Product name: Warm and smooth pet bed
Price: 3,990 yen (tax included)
Color/2 colors (beige, gray)
Size/1 size
URL／
* https://www.bellemaison.jp/cpg/prr/pr_1251734/*
・The back side is non-slip so you can safely place it on the floor ・If it gets dirty, you can wash it and use it cleanly.
Product Name: Warm and smooth room boots that envelop you
Price: 1,980 yen (tax included)
Color/2 colors (pale mauve, gray)
Size/2 sizes (M, L)
URL／
* https://www.bellemaison.jp/cpg/prr/pr_1251750/*
・Wrapped in Meltro material, warm even when worn with bare feet Product name: Warm and smooth 4-layer comforter that absorbs and generates moisture and can be used as is.
Price: 7,990 yen (tax included)
Color/2 colors (ivory, beige)
Size/1 size (single)
URL／
* https://www.bellemaison.jp/cpg/prr/pr_1251979/*
・Meltro fabric is used on both sides of the comforter.
・No cover or blanket required, warm even in winter
* [Related product URL] *
Other Meltro products https://www.bellemaison.jp/cpg/prr/pr_meltro_list/
bell maison life styling
[Official] Instagram: https://www.instagram.com/bellemaison_lifestyling/
* ●About Meltro*
The “meltoro” series is a fabric for the cold season that Belle Maison confidently recommends.
This series uses ultra-fine microfibers and is woven with more volume than regular microfibers, and by going through many processing steps to smooth each fiber, it has a smooth and enveloping feel. I am.
* ●About Belle Maison*
A mail order brand started by Senshukai in 1976.
In addition to catalog mail order, the online shop “Belle Maison Net” ( https://www.bellemaison.jp/) provides products and services tailored to various lifestyles and life stages, with a focus on original products such as fashion, miscellaneous goods, interior goods, children’s, baby, and character goods. .
[Official] X (old twitter): https://twitter.com/bellemaison_jp [Official] LINE: https://lin.ee/CApSbIr
* [Customer inquiries] *
Belle Maison Call Center 0120-11-1000 (Reception hours: 9:00-21:00) From a mobile phone: 06-7739-2888 *Call charges will be borne by the customer.
Senshukai is committed to providing products and services that bring smiles to the faces of our customers every day, supporting the various life stages of women, such as employment, marriage, childbirth, child-rearing, and self-improvement.