[Watts Co., Ltd.] Watts announces the second edition of the
affordable cosmetics brand “fasmy” ~Custom cosmetics just for me~ *Watts*
Press release: September 11, 2024
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Watts announces the second edition of the affordable cosmetics brand “fasmy” ~Custom cosmetics just for me~
*Introducing a “custom color palette” that you can choose based on your personality and style! *
“fasmy” Part 2 ~Custom cosmetics just for me~
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Watts Co., Ltd. (Headquarters: Chuo-ku, Osaka, Representative Director: Fumio Hiraoka) has announced the release of the second edition of its affordable cosmetics brand “fasmy,” which offers “custom cosmetics just for me.” From Wednesday, September 11, 2024, “Watts”, “meets.”, “Silk”, “Flets” stores and * *
Watts Online*
About fasmy
fasmy series
“fasmy” aims to increase equality of access to beauty. By providing affordable cosmetics to people who have given up on beauty for financial reasons, we support them to expand their opportunities for self-expression and live their daily lives with confidence.
In this way, fasmy aims to address social issues through beauty and create a world where more people can express their true selves. “Fasmy” means “fast face first my” and provides time-saving and effective makeup products for modern people who lead busy lives. With economically affordable prices, we offer the perfect option for people who are sensitive to trends but can’t afford expensive cosmetics.
Thoughts and three features of the second edition
Thoughts and three features of the second edition
In modern society, individual values and lifestyles have
diversified, and each individual’s individuality has come to be respected, rather than a uniform standard of beauty. At the same time, the challenges faced by consumers, such as time and financial constraints and demands for quality, are increasing. The second edition of “fasmy” proposes a new form of cosmetics that responds to these social changes.
* 1. Personalization *
– Customize products to suit individual needs and preferences – Create your own special makeup palette
* 2. Multifunctionality *
– Cover multiple uses with one product
– Save space and improve portability in your makeup bag
* 3. * * Balancing high quality and low price *
– Using carefully selected ingredients to maintain high quality – Achieving low prices by leveraging the know-how of operating 100 yen shops *Main product lineup*
Custom highlight powder and single custom eye shadow
Custom highlight powder and single custom eye shadow 110 yen each (tax included) You can freely combine your own colors. It has a glossy pearly feel that blends easily into the skin, and its compact size makes it easy to carry.
Glossy glitter eyeshadow 220 yen (tax included)
The shimmering shine makes your eyes look impressive*1, and the tight-fitting shimmer allows you to keep it in place for a long time*2.
You can enjoy various expressions with 5 color variations.
*1 Depends on makeup effect
*2 According to our research, there are individual differences in the finish. Glossy glitter eyeshadow
(Left) Eye-catching mascara 220 yen (tax included) and (Right) Eyebrow tint Eye-catching mascara 220 yen (tax included) and eyebrow tint 330 yen (tax included)
(Left) Eye-catching mascara has the effect of increasing the volume of your eyelashes* and highlighting your eyes. The formula is
smudge-resistant *Compared to our company’s formula, it maintains a more vivid eye area, and comes in multiple colors, allowing you to choose according to the impression you want. (Right) Eyebrow tint is an item that can save you time when applying tedious eyebrow makeup. It also comes in multiple colors, so you can choose one that matches your skin tone and hair color. *Depends on makeup effect
The need for cosmetics that match individuality in modern times In today’s world, people are focusing more on the merits of each person than on how they are all the same. Because we live in an era where each individual’s individuality shines, it has become important to choose cosmetics that bring out one’s individuality.
The new “fasmy” series was born as a product that supports this “individuality.” The best part is that you can customize it to your liking.*
Wallet-friendly price*
That’s it. Anyone can now easily try out custom-made cosmetics that are normally only available from luxury brands. This is a “skill” that can only be achieved by having operated a 100 yen shop for many years.
Perfect for those who lead busy lives. It’s a great item that can serve multiple purposes, and makes your makeup pouch look neat. * You can also shorten your morning preparation time.
However, quality is not compromised. We keep the price down by using carefully selected raw materials and making large quantities. * A dream-like combination of “good products at affordable prices” has been realized. * This product is recommended for those who like cosmetics but are concerned about the price.
Comment from Watts staff member
* [Business Strategy Department/Manager/Naoki Koroki]*
“The second edition of fasmy is a product that embodies our philosophy of valuing the individuality of each customer.The customizable makeup palette enables a variety of beauty expressions, while at the same time being multifunctional. We have achieved high quality and low prices. We hope that this new lineup will bring color and confidence to even more people’s daily lives.”
A product introduction video will be released on the popular YouTube channel “MelTV”
Popular YouTube channel “MelTV”
To commemorate the release of the second edition of “fasmy,” Watts Co., Ltd. will collaborate with “MelTV,” a YouTube channel popular among young women. In the video scheduled to be released on Friday, September 13th, we will introduce the new fasmy product lineup in detail.
“MelTV” is known as an influential media that disseminates the latest fashion and beauty trends. It is gaining support mainly from women in their late teens to 20s, and has over 580,000 registered users.
We believe this collaboration is a great opportunity to directly convey the appeal of fasmy’s new products to young women. Thanks to the influence of “MelTV”, tips on how to use makeup and trendy makeup tips are spreading rapidly, and I’m looking forward to seeing the live reactions of viewers flood the comments section.
Realistic feedback like “This is really good!” or “This part is a little hard to use…” will be a valuable asset for your next product development. It would be fun to put everyone’s opinions into form and work together to create products that bring out your individuality. I have a feeling that the circle of “fasmy” fans will expand rapidly with this collaboration.
YouTube channel “MelTV”
Fasmy’s introduction video will be released on September 13th (Friday) TikTok “MelTV”
Fasmy’s introduction video will be released on Friday, September 13th.
Future development of fasmy
Planning for the third installment of the fasmy brand has already begun.
With this new series, we are leveraging the valuable feedback we received from our customers to enhance the personalization features that better match each individual’s individuality. In the third edition, while maintaining the low price and high quality that have been the hallmarks of fasmy, we now offer even more detailed color and texture choices, allowing you to create a product just for you. It is planned to be.
Additionally, we are planning to hold pop-up events to help people feel more familiar with fasmy. At this event, you will not only be able to actually hold and try “fasmy” products, but you will also have the opportunity to create your own product on the spot.
Through these new initiatives, fasmy aims to go beyond being just a cosmetics brand and become a partner that brings out the individuality and beauty of each and every customer. We will continue to provide new value while valuing dialogue with our customers.
Click here for Watts Online Shop
Watts Co., Ltd.
Founded in 1995, Watts Co., Ltd. is a company headquartered in Chuo-ku, Osaka that primarily engages in the wholesale and retail business of daily necessities and miscellaneous goods. We operate 100 yen shops “Watts”, “Meets.”, “Silk”, and “Flets”, fashion goods shops “BuonaVita” and “Tokino:ne”, and discount shop “Real” nationwide. We also sell products on the Internet through our online store “Watts Online.”
Related links
Watts official service site
Watts Online Shop (single item purchase) Watts bulk order online shop (bulk purchase/bulk purchase)
Official Instagram (Watts Official) Official Instagram (online shop) Official X (old Twitter)
Official TikTok
Official YouTube channel
Watts Column