Koyu Foundation
Shintomi, a sweet potato shochu produced in Miyazaki and produced in a limited edition of 1000 bottles, is now available at restaurants at Phoenix Seagaia Resort. Also for PR to out-of-prefecture customers Shintomi Town, Miyazaki Prefecture, has become a catalyst for the local issue of decreasing number of potato farmers. The title is written by calligrapher Soun Takeda.
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The Koyu Community Development Promotion Organization (Shintomi Town, Koyu District, Miyazaki Prefecture, Representative Director: Junichi Saito, hereinafter referred to as the Koyu Foundation) has jointly developed with a local sake brewery manufacturer Koyu Senkan, a raw material for shochu produced in Shintomi Town. Authentic potato shochu “Shintomi” using Kogane Sengan is available at “Beef Atelier Ushinomiya” (Miyazaki /Main store)” and Teppanyaki “Fukami” are now available.
The shochu “Shintomi” is a luxurious product that uses 100% only the high-quality sweet potato “Kogane Sengan” produced in Shintomi Town, which attracts many sake brewers, and is brewed with white koji to bring out the original flavor of the sweet potato to the maximum. It’s potato shochu. Please enjoy the shochu “Shintomi”, which we can confidently recommend as “a masterpiece that will delight potato shochu lovers”, in a special space and with dishes made with ingredients from Miyazaki Prefecture.
A luxurious bottle created by valuing the brewer’s five senses and accumulated experiences.
[Product overview]
Product name: Authentic potato shochu Shintomi
Ingredients: Sweet potato (domestic), rice koji (domestic rice) Alcohol content: 38 degrees
Contents: 720ml
Manufacturer: Yamaya Distillery Co., Ltd.
Sales price: 4,450 yen (tax included) *As of September 2024
How to purchase: “Shintomi” official online shop https://shintomi-sake.jp/ Miyazaki Prefecture Shintomi Town Hometown Tax Portal Sites and Shintomi Town Liquor Shops
“Shintomi” commitment and development story
“Kogane Sengan” is a sweet potato produced in Shintomi Town that is so high quality that sake breweries buy it by appointment.
The raw material for shochu is a type of sweet potato called “Kogane Sengan.” Kogane Sengan produced in Shintomi Town is highly praised for its quality, which is suitable for making shochu, and sake breweries outside the prefecture purchase it on request. The potato fields in Shintomi-cho were originally made of poor volcanic ash soil called “Aka Hoya.” Since then, we have spent many years making improvements, such as replacing the surface and deep layers, adding high-quality fertilizers, and plowing the undercrop into the fields, and are now able to harvest high-quality potatoes. The efforts of local producers over many years have culminated in the current reputation.
Uses split water and water from traditional water sources handed down in the region.
Yamaya Distillery Co., Ltd. (formerly Masaharu Sake Brewery, Miyazaki Prefecture Saito), which brews the shochu “Shintomi”, has been engaged in sake brewing with close ties to the local community for 150 years since its establishment in the early Meiji period. Kiyomizugane, a water source that has been passed down since ancient times, is located a little further up the mountain from the Minou district, which is located on the mountain side in the western part of Saito City, Miyazaki Prefecture, where the brewery is located. It is said that there are nine water veins underground, and the area around the area is called “Kurusu.” The hardness of the water is 34 mg/=h, and this soft water is used for dilution and preparation water.
The title is written by Soun Takeda, a calligrapher with ties to Shintomicho.
The “Shintomi” calligraphy on the label was created by Soun Takeda, an artist active all over the world. Mr. Takeda, who was interested in the challenges faced by Shintomi Town’s diverse human resources, visited the town and visited the brewing site and the water source for brewing water.From the inspiration he gained, he created a dynamic calligraphy.
Make your own authentic shochu by dividing it to your liking The appeal of potato shochu is that you can enjoy it in a variety of ways depending on how you drink it. Women can also enjoy a wide variety of drinks that are easy for women to enjoy, such as “hot water split” with a gorgeous aroma, “soda split” with citrus squeezed for added refreshingness, and “green tea split” typical of Miyazaki, one of the most famous tea producing areas. can.
Resort celebrating 30th anniversary of grand opening in October 2024 Phoenix Seagaia Resort
With the brand slogan, “Go to the most delicious resort in Japan,” you can easily switch from everyday life to an overwhelmingly extraordinary experience in just a few hours, enjoying sports and relaxation while feeling the natural air. A delicious resort hotel where you can enjoy the delicacies of life, including food,
relaxation, and play.
Official website: https://seagaia.co.jp/
Beef Atelier Ushinomiya (Miyazaki/main store)
“Beef Atelier Ushinomiya,” produced by broadcaster Kundo Koyama, is a beef kappo restaurant with only 6 seats where you can enjoy Japan’s most delicious Miyazaki beef in a variety of styles. Starting with green juice as a warm-up for the stomach, each part of Miyazaki beef is sublimated into various dishes right in front of your eyes. Enjoy the ultimate meat journey while enjoying conversation with the chef. Official website: https://seagaia.co.jp/rbs/rb/sgor/112
Teppanyaki “Fukami”
Miyazaki beef, which is said to be the best in Japan, has a reputation for its delicate sweetness and flavor. You can enjoy the luxury of having your food carefully grilled on a griddle right in front of you by a skilled chef.
Official website: https://seagaia.co.jp/rbs/rb/sgor/115
Drink shochu “Shintomi” and support Miyazaki! Currently accepting applications for Shintomicho hometown tax payment.
The raw material, Kogane Sengan, is 100% produced in Shintomi Town. This product, which also supports producers, is now being accepted as a return gift for the Shintomi Town hometown tax payment.
Hometown tax return gift portal site for shochu “Shintomi”
・Hometown Choice
https://www.furusato-tax.jp/product/detail/45402/5199949
・Rakuten Market
https://item.rakuten.co.jp/f454028-shintomi/c333/
・Furunavi
https://furunavi.jp/product_detail.aspx?pid=406860
・ANA hometown tax
https://furusato.ana.co.jp/45402/products/detail.php?product_code=C333
-Shintomi town hometown tax payment portal site-
・Hometown Choice
https://www.furusato-tax.jp/city/product/45402
・Rakuten
https://www.rakuten.ne.jp/gold/f454028-shintomi/
・Furunavi
https://bit.ly/3uo6fSh
・Satofuru
https://www.satofull.jp/town-shintomi-miyazaki/
・ANA
https://furusato.ana.co.jp/donation/top/45402/
◾︎Future outlook – We want to convey the feelings and pride of the region with potato shochu that gives you the feeling of Shintomi.
“Koyu Morning Market” held on the third Sunday of every month There is no high school in Shintomi Town. It is not uncommon for students to begin attending high school outside the town and eventually move away from their hometown and continue living outside the prefecture. Shintomicho once had several sake breweries producing shochu. I heard that the people of the town were proud of their town’s shochu, saying, “If you think of shochu in Shintomi, this is it!” We want to make shochu like that again!We want to encourage children who will eventually go out of the prefecture to watch the adults in their town happily drinking and sharing “Shintomi” when they are young, and when they grow up, they too can drink shochu with their friends. We started this project with these thoughts in mind: “I want people to think about the town through the shochu “Shintomi.”
With the cooperation of Yamaya Distillery Co., Ltd. (formerly Masaharu Sake Brewery), the shochu was produced in a limited edition of 1,000 bottles, and pre-sale using crowdfunding was supported by 177 people nationwide. I received it. In order to convey the feelings of Shintomi Town and its producers to as many people as possible through a bottle of shochu, we have held events in Tokyo to directly communicate its appeal to each and every person.
We are very happy to be able to offer our products at Beef Atelier “Ushinomiya” and Teppanyaki “Fukami” in Phoenix Seagaia Resort’s flagship hotel “Sheraton Grande Ocean Resort”. At each restaurant, where you can enjoy Miyazaki Prefecture’s rich food in a special space, we hope that through a glass of shochu this will be an opportunity for people both inside and outside the prefecture to learn about Shintomi Town. We will continue to work with local producers to realize sustainable regional development.
■What is the Koyu Community Development Promotion Organization (Koyu Foundation)?
A regional trading company established in April 2017 in Shintomi Town, Miyazaki Prefecture with the aim of creating a sustainable region. Based on our vision of being the world’s most challenging city, we earn money through branding and product development centered on agricultural products, such as lychees that cost over 1,000 yen each, and reinvest the profits into human resource development. In the operation of Shintomi Town’s hometown tax donation, which is its main business, it has recorded a cumulative total of over 10 billion yen in donations over the seven years from 2017 to 2023. is being used to improve.
◾︎What is Shintomi-cho, Koyu-gun, Miyazaki Prefecture, a town of food and agriculture?
About 30 minutes north by car from Miyazaki Airport, Shintomi-cho, with a population of about 16,200, is an area where greenhouse horticulture is popular, and the area has vast farmland the size of about 460 Tokyo Domes, where a variety of crops are harvested throughout the year. is. In February 2021, the home ground of Miyazaki Prefecture’s first J-League club, Tegebajaro Miyazaki, will open, and in April 2023, the Shintomicho Football Center, equipped with two artificial turf pitches, will open. We are also actively working on community development using sports, such as hiring players from the women’s soccer team Via Materas Miyazaki to join the regional revitalization cooperation team.
List of various links: https://lit.link/koyu00
Koyu Foundation website: https://koyu.miyazaki.jp/
Instagram: https://www.instagram.com/furusato.shintomi/Facebook: https://www.facebook.com/koyu.miyazaki/
Youtube: https://www.youtube.com/@user-in4ty5bs8g
Media coverage examples Nikkei Shimbun / Nikkei MJ / Forbes JAPAN / Business concept / Sotokoto / TURNS / Japan Agricultural Newspaper / National Agricultural Newspaper, etc.