[Shopify Japan, Inc.] Shopify and Roblox partner to provide immersive Metaverse shopping
*Shopify Japan Co., Ltd.*
Press release: September 11, 2024
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Shopify and Roblox team up to bring immersive Metaverse shopping *By linking with Shopify’s payment system, you can now sell real products in the virtual space within the Roblox game*
Shopify, the Japanese subsidiary of Shopify, the world’s largest commerce platform
Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Interim Country Manager: Sean Broughton) has announced that Shopify and online gaming platform Roblox have partnered to provide immersive metaverse shopping in-game. I’ll let you know. Through this partnership, Shopify will become Roblox’s first commerce partner and will begin offering a pilot version of Shopify’s world-class payment system integrated with Roblox later this year. Scheduled for official release in early 2025, this will allow creators, brands, and other businesses to sell physical products directly in the virtual space within Roblox games.
Shopping image using avatar
With this collaboration, you will be able to easily sell products sold on Shopify in the virtual space within Roblox games. Creators, brands, and other businesses can sell physical products in their virtual spaces and have users purchase them while playing their games, without leaving the Roblox platform. By linking with Shopify’s payment system, users will be able to smoothly purchase real products that interest them while playing the game on the spot.
Today, commerce is expanding beyond physical stores and online to virtual spaces. Roblox is one of the most popular platforms, especially among digital native generation Z. Roblox has approximately 80 million daily active users worldwide, and this collaboration with Shopify will allow creators, brands, and other businesses to reach these active users, including many potential customers. You get the opportunity. Furthermore, Roblox creators will be able to obtain new business and entrepreneurial opportunities in the future.
On the Roblox platform, many creators are expanding new business possibilities by creating immersive content. At Shopify, we will develop initiatives to support these new businesses and help creators and entrepreneurs grow their businesses.
Image of shopping at a virtual store using an avatar
Business commerce function collaboration screen
* ■You can see the announcement by Shopify President Harley
Finkelstein’s avatar regarding this matter below. *
https://youtu.be/7eUlUHLUII4?si=eEPrmgkhIe-PIDwM
* ■About Shopify*
Founded in Ottawa, Ontario, Canada, Shopify provides the world’s leading commerce platform and commerce-critical services. From entrepreneurs to small businesses to large corporations, we enable retail businesses of all sizes to launch, market, scale, and operate commerce on a single platform. World 175
With a mission of “a better commerce experience for everyone” and a platform and services designed for speed, reliability, and security, the company operates in more than 100 countries, and with a mission of “a better commerce experience for everyone” We deliver a highly satisfying shopping experience that is close to customers around the world, no matter where they are.
For more information, please visit: https://www.shopify.com/jp