[Takara Belmont Co., Ltd.] Pitoretica Fragrance, a relaxing oil that cares for your body*1 and mind with fragrance and moisture
“Multi Oil” limited quantity release on Monday, October 28, 2024 *1 By massage *Takara Belmont Co., Ltd.*
Press release: September 11, 2024
**
Pitoretica Fragrance Multi Oil, a relaxing oil that cares for your body and mind with scent and moisture, will be released in limited quantities on Monday, October 28, 2024 *1
by massage
Takara Belmont Co., Ltd. (Head office: Chuo-ku, Osaka, Representative Director, Chairman and President: Yoshikawa)
Hidetaka) is a multi-oil fragrance that can be used not only for your hair but also for your body while enjoying the scent, from the hair and cosmetics brand “pittoretiqua”, which is sold exclusively in hair salons.
“Multi Oil” will be released in limited quantities on October 28th (Monday). *The image is an image of the ingredients.
* Pitoretica Fragrance Multi Oil *
https://salon.beauty-city.jp/shop/goods/index.html?ggcd=610506470753
“pittoretiqua” is a hair care brand based on the concept of
“accommodating women throughout their lives.” This time, we have introduced a new multi-oil “Pitoretica” that can be used not only for hair but also for the body while enjoying the scent, and provides long-lasting moisturizing and shine.
Fragrance Multi Oil” will be released.
The oil contains ingredients similar to human sebum ingredients*2, so it blends well into the skin and is highly moisturizing, making it easy to use for massage. Penetrates slowly*3 for longer-lasting moisturizing and gloss, and lasting moisture. This oil is recommended for a relaxing massage. The scent is “QUIET”
BLOOM” is a floral and gorgeous fragrance that evokes the image of gorgeous flowers that bloom quietly and strongly at night. The scent is based on the scent of magnolia and fig, with the sweetness of flowers and fruits. It also contains three types of rose extract*4 and pomegranate extract*5, which prevent dryness of the hair and scalp and keep it moisturized.
Takara Belmont, with the purpose of “Let’s make a beautiful life come true”, will support the “beauty of women who live positively” through this product.
*2 Jojoba seed oil, almond oil, macadamia seed oil, squalane (moisturizing) *3 Up to the stratum corneum *4
Canina rose fruit/(Centifolia rose/Damask rose) flower extract *5 Pomegranate seed oil (moisturizing)
*Features of Pitoretica Fragrance Multi Oil*
* ■Full body care oil that does not lose moisture*
A blend of jojoba seed oil, almond oil, macadamia seed oil, and squalane that blends well into the skin.
It doesn’t dry out easily and penetrates slowly*6, providing long-lasting moisture and shine. Perfect for not only hair care but also body moisturizing and massage care.
*6 Up to the stratum corneum
* ■Floral and gorgeous scent*
“QUIET
A floral and gorgeous fragrance with the theme of “BLOOM”. The image is of gorgeous flowers that bloom quietly and strongly at night. The scent is based on the scent of magnolia and fig, with the sweetness of flowers and fruits. Contains Cedarwood, Davana, Bergamot, Lime, and Lemon essential oils.
-Magnolia-
In addition to the floral scent, it has a slight citrus nuance, so you can enjoy a sophisticated scent that is not too sweet. The elegant and luxurious flower appearance is also a reason for its popularity.
-Fig-
The characteristic aroma of figs is more creamy than the fruit’s sourness. It has a sweet scent like honey, but it has a unique scent that is not overpowering.
* Contains rose and pomegranate extracts that are good for women * Contains 3 types of rose extracts *7 and pomegranate extracts *8 that prevent hair and scalp dryness and keep them moisturized. Contains twice the amount of pomegranate extract as Pitoretica’s conventional product*9.
*7 Canina rose fruit/(Centifolia rose/Damask rose) flower extract *8 Pomegranate seed oil (moisturizing) *9 All balance series shampoos, BS salon care
Bath T Cleansing, BS Bath T Serum Mist
*Product overview*
*Pitretica Fragrance Multi Oil*
* A multi-oil that soothes the body and mind with scent and moisture *10 *10 By massage
A full body oil that penetrates slowly and retains moisture, making it ideal for massages.
Enjoy comfortable body and hair care with a gorgeous scent that will soothe your soul.
100mL/Manufacturer’s suggested retail price 5,720 yen (tax included)
[About pittoretiqua]
Pitoretica is a “hair quality care brand that focuses on stress” that was born in 2016 with the desire to “support the beauty of women who live positively.” Based on the concept of “beauty that is unique to you and suitable for you at any time,” we offer a total of 3 series and 7 lines, ranging from “salon menu” to “home care.” We will continue to work with the salon to propose health and beauty solutions that suit each individual’s lifestyle.
In addition, every April, Pitoretica produces hairdressers who have completed a concierge program with strict standards and are certified as Beauty Life Concierge (BLC). At BLC salons, you can receive not only salon care but also high-quality counseling and treatments offered by Pitoretica, such as advice on home care that suits you.
Official website: https://pittoretiqua.jp/
BLC member salon (Pittoretiqua dealer): https://pittoretiqua.jp/salon/ Instagram (@beautycity_tb): https://www.instagram.com/beautycity_tb/
– Company Profile –
Trade name: Takara Belmont Co., Ltd.
Representative: Hidetaka Yoshikawa, Chairman and President
Location: Osaka Head Office (main store) 2-1-1 Higashi-Shinsaibashi, Chuo-ku, Osaka
Tokyo Head Office 7-1-19 Akasaka, Minato-ku, Tokyo
Founded: October 5, 1921
Capital: 300 million yen
Number of employees: Number of employees: 1,636 (as of March 31, 2024) Business content: Hairdressing/cosmetics business/dental/medical business URL: https://www.takarabelmont.com/
Official SNS: Instagram @takarabelmont_japan
Takara Belmont celebrated its 100th anniversary on October 5, 2021. For the next 100 years, we have established a new purpose: “Let’s make a beautiful life come true.”
As we continue to manage our business with a focus on purpose, we aim to create a sustainable society and continue to evolve together with professionals who make beauty and health a reality.
*Takara Belmont is a premium partner of the Osaka Healthcare Pavilion at the Osaka/Kansai Expo. *