Which croissant is next? “Kome Kuro” vs “Oni Kuro” R Baker opens a limited time store in Shinagawa Ecute
*Eat and HD*
Press release: September 11, 2024
*Dear one*
Which croissant is next? “Kome Kuro” vs “Oni Kuro” R Baker opens a limited time store in Shinagawa Ecute
*~The birthplace of “Nobiru Croissant” which has been viewed 5 million times on SNS~*
R Baker Co., Ltd. (Shinagawa-ku, Tokyo), which handles the bakery cafe business in the Eat & Group
Representative Director and President: Mitsuhiko Hirotani) will be holding a pop-up store at ecute Shinagawa, an ekinaka commercial facility located at JR Shinagawa Station, for a limited time from September 11, 2024 (Wednesday) to September 29, 2024 (Sunday). “R Baker” will open.
R
Baker currently has 39 stores across the country, and with the idea of “delicious bread for the body and soul,” we make our breads using only the finest ingredients. We are pleased to announce the opening of our second pop-up store at ecute Shinagawa.
At the pop-up store that was held for three months from December last year, the Nobiru croissant “Nobiclo” was well received and became a hot topic on social media.To commemorate the opening of the pop-up store, two new types of croissants will be released this time as well. I will do it.
The two types are “Komekuro”, which is made with rice flour dough and has a chewy texture, and is a big hit in Korea! Oniguro is a rice ball-shaped croissant that goes perfectly with any topping. Everything from making the dough to shaping it is done in a central kitchen, and we are now able to offer multiple types of croissants, even though it takes time to make the dough. In addition, “Onikuro”, which will be released in limited quantities this time, is actually made from the excess dough cut out with a croissant mold. We use ingredients without wasting them. “Yone Kuro” and “Oni Kuro” are croissants that are expected to be hit in the second half of 2024. R
Baker will continue to develop new croissant products.
■*Product overview*
* Kome Kuro (croissant with rice flour) *
Price: 320 yen (tax included)
*Depending on purchasing conditions, the offer may end without notice. *R Baker and Coccinelle, THE GROUNDS from Tuesday, September 17, 2024 It will also be sold at some BAKER stores. Please note that the selling price varies depending on the store.
* Oniguro (rice ball-shaped croissant) *
Price: 390 yen (tax included)
*Depending on purchasing conditions, the offer may end without notice.
* ■Very popular on SNS! What is the evolutionary croissant “Nobiru Croissant”? * The signature product, “Stretching Croissant,” has a new texture that is crispy on the outside and stretches like rice cake on the inside.It has been viewed 5 million times on social media, and 5,000 pieces are sold out every day. Masu.
* ■R Baker Shinagawa Ecute store*
Period: Wednesday, September 11, 2024 to Sunday, September 29, 2024 Time: Mon-Sat/7:00-22:00, Sun/7:00-21:00
Location: JR East Shinagawa Station ecute Shinagawa 1F
We have about 50 different types of bread, including Nobikuro, the newly released “Komekuro” and “Onikuro.” Although we are a small store, we have an oven installed in the store, and some of our breads are freshly baked in the store.
* ■About R Baker*
With the idea of “delicious bread for the mind and body,” R At Baker, we make our breads with particular attention to the ingredients. In particular, we mainly use domestic rice flour because it is not only healthy but also helps improve food self-sufficiency. Adopted as a material. By blending rice flour using an original manufacturing method, it becomes chewy and moist.
Its distinctive feature is its texture. In addition, by using ingredients that are gentle on the body, we strive to make bread that supports health from the inside out. Just like a single piece of bread creates a heart-rich time for one person. With this in mind, we work hard every day to make bread.
R Baker official website: https://r-baker.com/