Kayak Hyper casual games “Ball Run 2048” and “Park Master” each exceed 200 million downloads worldwid e

[Kayak] Hyper casual games “Ball Run 2048” and “Park Master” each exceed 200 million downloads worldwide
*KAYAC Co., Ltd.*
Press release: September 11, 2024
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[Kayak] Hyper casual games “Ball Run 2048” and “Park Master” each exceed 200 million downloads worldwide
*~First time kayaking! Achieved 200 million downloads for two hyper-casual game titles at the same time! ～*
Hyper-casual games “Ball Run 2048” and “Park” are produced and distributed by Kayak Co., Ltd. (Headquarters: Kamakura City, Kanagawa Prefecture, Representative Director and CEO: Daisuke Yanagisawa) We are pleased to inform you that the two titles “Master” have each achieved a cumulative total of 200 million downloads worldwide. This is the first time that Kayak’s hyper-casual game has achieved 200 million downloads as a single app.
Also, “Ball Run
2048″ has consistently ranked high every year in the world download ranking (hyper casual genre), ranking 36th in 2021, 51st in 2022, and 42nd in 2023 (*1), Kayak. is the number of app downloads worldwide (iOS and Google
For three consecutive years, we have been ranked No. 1 (*2) by Japanese companies in Japan’s Play) rankings.
*1. See appmagic
*2. Data.ai research | Survey period: January 1, 2023 to December 31, 2023 / Sensor Tower research |
Survey period: January 1, 2021 to December 31, 2021 / researched by data.ai | Survey period: January 1, 2022 to December 31, 2022. Both are the number of app downloads in the global market for Android, iPhone, and iPad apps.
■ A long-selling hyper-casual game that continues to be played. Hyper-casual games are games for smartphones that are easy to operate and can be enjoyed in a short amount of time. By using advertising to attract customers and generate revenue, we provide games that can be easily played for free. Additionally, we use advertisements to measure a game’s potential before proceeding to full-scale development, and only titles that meet the criteria can proceed to full-scale development. At Kayak, only about 3% of the titles under development pass our strict standards and are released to the world.
While there are many short-lived hyper-casual games, Kayak’s first hyper-casual game “Park Master” was released approximately 4 years and 10 months after “Ball Run”.
2048″ has been a long-seller for about 3 years and 5 months since its release, and has exceeded 200 million downloads.
[Overview of “Park Master”]
“Park
Master” is a puzzle game where you have to draw lines with your finger to park your car while avoiding other cars. Starting with distribution in the United States on November 19, 2019, distribution will gradually expand to Japan, Europe, Canada, Australia, and other countries around the world. It ranked first in the free download rankings in 17 countries around the world (United States, Japan, Belgium, Germany, France, Italy, United Kingdom, Switzerland, Canada, Australia, Russia, Brazil, Norway, Denmark, Sweden, Austria, and South Korea).
Genre Puzzle game
Download App Store: https://apps.apple.com/jp/app/park-master/id1481293953

[“Ball Run 2048” Overview]
“Ball Run
“2048” is a game where you aim for “2048” by combining balls with the same number while manipulating the balls with your fingers.
Distribution began on April 28, 2021, and the app was distributed nationwide in 2 days.
Won 1st place in the Store casual game category.
Genre Casual game
Download App Store: https://apps.apple.com/jp/app/ball-run-2048/id1563148041 Google Play:
https://play.google.com/store/apps/details?id=com.kayac.ball_run Compatible OS: Android 5.0, iOS10.0 or higher
* ■ About the hyper casual game team *
The hyper-casual game team releases hit titles one after another, leveraging its ability to handle everything from development to marketing. The team, which initially consisted of four people, has now grown to about 30 people. Kayak’s Hyper Casual Game Team is a group of creators brought together to create fun games while respecting the independence of creators.
■ Comments from the hyper casual game team
“Ball Run 2048” and “Park
I am very happy that both of our titles have been downloaded 200 million times. In February 2024, all of Kayak’s hyper-casual titles achieved a cumulative total of 1 billion downloads, and we are happy to report that we have achieved this consecutive feat. We will continue to work together as a team to create games that can be played by people all over the world.
Overview of Kayak Co., Ltd.
With our strength in creativity, planning ability, and technical ability to give shape to ideas that are not bound by preconceived notions, we are creating new projects that combine the latest technology and ideas, such as game apps, advertising, and website production, as well as community currency, migration, and related population promotion. We provide users with an experience. 90% of our employees are creators such as designers and programmers, and we have a unique personnel system and management that takes advantage of diversity based on our management philosophy of “increasing the number of creators.”
Established: January 21, 2005
Representative: Representative Director Daisuke Yanagisawa Masanori Kaibata Tomoyuki Kuba
Location: 11-8 Onaricho, Kamakura City, Kanagawa Prefecture
Business content: Japanese interesting content business
URL: https://www.kayac.com/