[Calbee Co., Ltd.] Guilt x satisfaction! The impact of rich cheese! “Calbee Potato Chips”
New flavors are now available from official rival products! “Rich Potato Chips King Cheese Cheese Cheddar Cheese Flavor”
*Calbee Co., Ltd.*
Press release: September 11, 2024
**
Guilt x satisfaction! The impact of rich cheese! “Calbee Potato Chips” A new flavor is now available from the official rival product! “Potato chips rich king
Cheese cheese cheddar cheese flavor
*Pre-sale at convenience stores nationwide from Monday, September 16, 2024* Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ebara) has announced the launch of a new product, “Potato Chips Rich King”, featuring a crunchy texture and rich taste. “Cheese Cheese Cheddar Cheese Flavor” will be released for a limited time at convenience stores nationwide from Monday, September 16, 2024. It will go on sale at stores other than convenience stores from Monday, September 30, 2024.
* [Development history] *
“Potato Chips Rich King” is a potato chip that you can enjoy with a crisp, light texture and rich taste. Due to the increased demand for home-drinking food due to the coronavirus pandemic, the need for rich foods has increased, and one of the things customers consider important when choosing snacks is rich flavor*. , our brand was born. Long-selling brand “Calbee”
As a rich sub-brand of “Potato Chips,” you can enjoy a rich, exciting, and addictive flavor that gives you a sense of security and familiarity. In July 2024, we launched “Overwhelming Barbecue Flavor” and “Spicy God Chili Flavor,” and in August of the same year, “Tomaran Garlic Flavor,” which were released at convenience stores and received great reviews from customers.
“Potato chips rich king
“Cheese Cheese Cheddar Cheese Flavor” is a product released as the fourth item in the “Potato Chips Rich King” series, and is a cheese flavor that has been popular as a snack flavor in recent years. You can enjoy the rich cheese flavor that hits you as soon as you put it in your mouth. By adding carefully selected spices, we have achieved a cheese flavor that is not only strong but also deep. The previous “Potato Chips Rich King” was “Calbee”
It was the same “flat cut” as “Potato Chips,” but this time we adopted a “thick V-cut” for the first time. It goes well with the cheese flavor of this product, and you can enjoy the crunchy and satisfying texture.
*Calbee research (internet survey) conducted in September 2023
* [Product Features] *
*●*
“Potato Chips Rich King” is a potato chip with a texture that matches the flavor, and a rich and exciting powder that will make you addicted to it.
●By combining spices with cheddar cheese, we created a rich and rich flavor.
●The package is “Calbee” with red and black gradation color. By placing the “Potato Chips” logo, we have expressed a rich and exciting image with a classic feel. By placing a photo of a giant cheese cut in the center, the impact of the taste is expressed even more impressively.
* ~Character of “Potato Chips Rich King”~*
In charge of rich Calbee potato chips! We will challenge Calbee’s classic potato chips using various techniques.
Please pay attention to the future activities of this mysterious character. Group name: Noukindan
name unknown
Gender None
Age unknown
Why are there three? Because they were harvested from one seedling at the same time.
* -Collaboration with the popular work “Sachiroku ~Sachi’s
Apocalypse~” from “Shonen Jump ”! -*
“Potato Chips Rich King” is an original advertisement that uses illustrations drawn by the author Chanta, in collaboration with the popular work “Sachiroku ~Sachi’s Apocalypse~” from Shueisha’s manga magazine app “Shonen Jump ” will be displayed within Shonen Jump , and will also be used in in-store promotional materials.
The character “Konokindan” from “Potato Chips Koukou King” and the character from “Sachiroku” co-starred!
* ~About “Sachi Roku ~Sachi’s Apocalypse~”~*
A popular work from Shonen Jump , a magazine app where you can read manga. The author is Chanta. “AppleBooks2023 Comedy Category It won the “Best Manga” award and also placed 5th in the “Next Coming Manga Awards 2024 Web Manga Category”.
■Synopsis
The “Human Judgment” is where demons and angels examine a single human being, and based on the results they decide whether humanity will survive or perish. The person chosen to represent all humanity was Sachi Ueno (6 years old), a rare elementary school student! A strange co-existence between demons, angels, and humans, with the survival of humanity at stake, begins now!
Shonen Jump Website: https://shonenjumpplus.com
* [Product Overview] *
・Product name: Potato chips rich king cheese cheese cheddar cheese flavor ・Contents: 55g
・Price: Open (estimated price around 160 yen including tax)
・Release date/sales area:
Monday, September 16, 2024/Convenience stores nationwide
Monday, September 30, 2024/Except convenience stores nationwide *The actual release date may be delayed depending on the retailer. *Depending on the store, the product may not be available or the product may be sold out and discontinued.