A unique collaboration between Toro Salmon Kubota and Keiji Kuroki, “real classmates”! A new proposal for the scalp-worried generation: “Scalp, bloom.” ” WebCM distribution started, limited special campaign also implemented
*Elevate Co., Ltd.*
Press release: September 11, 2024
**
A unique collaboration between Toro Salmon Kubota and Keiji Kuroki, “real classmates”! A new proposal for the scalp-worried generation: “Scalp, bloom.” ” WebCM distribution started, limited special campaign also implemented
* GENiS is a sensitive skin skin care brand developed by Elevate Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Reika Kuroki)
In commemoration of the brand’s 2nd anniversary, Genis Professional is releasing a scalp serum called Capix.
Kazunobu Kubota of Toro Salmon will be appointed as the web commercial for “Serum (Capix Serum)”, and a web commercial will be distributed in collaboration with Keiji Kuroki, who is the development supervisor. We will also carry out a special price campaign limited to WebCM. * GENiS is a beauty brand that develops products that can be used with confidence at any age and on any skin type, based on the concept of inventive My Care that even professionals will be surprised by. Because our representative himself has sensitive skin, we strive to develop products that are gentle on the skin and that you can actually feel.
In this WebCM, we have created a unique beauty collaboration with Keiji Kuroki, who is supervising the development of GENiS, and Kazunobu Kubota, a “real junior high school classmate”, from Toro Salmon. Be sure to check out the special commercial in which a team full of creativity expresses the chemistry between the two as “real classmates” and a new side of the hilarious genius Kubota.
* ■Collaboration background*
Mr. Kubota of Toro Salmon, who is a “real junior high school classmate”, and Keiji Kuroki, the development supervisor of GENiS. They went home together when they were in junior high school, and in the entertainment world, Kubota won the M-1 Grand Prix, and Kuroki was active in a dance and vocal group.
The two men, who are both turning 45, came up with this unique collaboration based on their desire to expand the awareness and experience of beauty and health among men of their generation. This is the first commercial co-starring, and it is a web commercial that makes you feel the history of the two.
* ■WebCM “Scalp, bloom. ”Story*
This commercial begins with two natural people.
The depiction of water flowing from Kubota, who usually has the image of being funny and with a sharp tongue, and of the Kuroki tree, which has a manly image, and flowers blooming gives the impression of being part of a nourished and lively flower garden. Masu.
Capix, a scalp serum, is the reason why various kinds of unique flowers decorate their scalps and bloom beautifully no matter what age or scalp environment they are in.
The content expresses the actual feeling of Serum.
* ■Photography episode*
Two people doing their hair and makeup while carrying a heavy bouquet of flowers Two people taking a selfie after reuniting after a long time The two perform together for the first time since Kuroki retired from the entertainment industry. The shoot progressed in a friendly manner, with the participants always having fun talking about their memories from junior high school and delicious restaurants in their hometown of Miyazaki Prefecture.
Since this product is a scalp serum, we talked about each other’s scalp concerns, and Mr. Kubota mentioned that he was suffering from strong side effects from the oral medication he was previously taking. Kuroki was impressed by the presence of Kubota, who co-starred in a commercial for the first time, in the shoot. He had a great
personality, and the fearless smile he showed at the end of the web commercial caused bursts of laughter from the entire filming team, many of whom were from overseas.
* ■Performer profile*
*Mr. Kazunobu Kubota*
Born September 29, 1979 in Miyazaki Prefecture.
The group was formed in 2002 by high school classmates Kazunobu Kubota and Hideaki Murata. In 2006, he won the Best Newcomer Award at the 27th ABC Comedy Newcomer Grand Prix, and the Grand Prize at the 38th NHK Kamigata Manzai Contest in 2008. After losing in the semi-finals nine times at the M-1 Grand Prix, he advanced to the final for the first time in 2017. He won the championship in his last year. -Instagram-
https://www.instagram.com/kubotakazunobu
-X-
https://x.com/kubotakazunobu
-YouTube-
Kubota has already said so, so I can’t help it.
https://www.youtube.com/@toro_kubota
* Keiji Kuroki (GENiS development supervisor) *
Born January 21, 1980, from Miyazaki Prefecture.
After working extensively as a dancer and actor as a member of a dance and vocal group, he will retire from the entertainment industry on October 31, 2022. In January 2023, we will launch the plant therapy complex “Vitolabo” and the herbal tea brand “herbacie”. She is also involved in the development and supervision of the beauty brand “GENiS”, which sells items that can be used by both men and women as shared cosmetics.
-Instagram-
https://www.instagram.com/keiji_papa_
* ■Creative team*
This time’s creative team is a special team made up of top creators who are active both in Japan and around the world. Because it’s a unique collaboration between a comedian, a businessman, and a beauty, we paid particular attention to the quality that takes advantage of that sense of discomfort.
○* Director of photography*
*luc-yan picker*
Video director.
In the past, Sony, adidas, American
He has directed numerous promotional movies for companies such as Eagle, Lexus, GQ, Porsche, and the Japan National Tourism
Organization.
-Instagram-
https://www.instagram.com/choose_ly
-HP-
https://www.lucyanpicker.com/
* ○Makeup artist*
*YUMI ENDO / Endo Yumi*
A makeup artist who lives in Paris and is nominated by models and actresses for various collections such as Paris Fashion Week. She handles makeup for all genres, from fashion to beauty.
-Instagram-
https://www.instagram.com/endoyumi/
-HP-
https://www.yumi-endo.com/
* ○Hair stylist*
*Takayuki Shibata*
Original and creative works are featured in Vogue, Harper’s Bazaar, Pop, Numero, i-D,
She has been featured in many media such as ELLE, and is also the lead hairstylist at Fashion Weeks around the world.
-Instagram-
https://www.instagram.com/takayukishibata
-HP-
https://www.takayukishibata.com/
*○Flower design*
*Kita Mochizuki*
Studied under a world-famous flower artist for 10 years, then became independent. From 2021 “Hanasho Group”
He presides over “July Kadan”. In addition to expanding his activities in the fashion and luxury fields, including decorations for foreign maison brands and advertising shoots, he also runs a completely custom-made (made-to-order) flower shop.
-Instagram-
https://www.instagram.com/the_mochik
-HP-
https://shichigatsu.theshop.jp/
* ■What is Capix Serum*
*Capix Serum*
Brand name: GENiS Capix Serum Essence
Capacity: 60mL
* -Campaign special price-*
Capix Serum: 14,300 yen (tax included)
* -Product features-*
The main ingredient is Capix, which is a combination of Capixyl*1 and exosome*2, which is a new ingredient with few side effects and is attracting attention.In addition, it also contains biotinoyl tripeptide-1*3 and panthenol*. A luxurious blend of beauty ingredients such as 4, we approach the scalp environment.
*1: Provides firmness *2: Human fat-derived mesenchymal cell exosome (makes hair supple) *3: Provides firmness *4: Moisturizing ingredient
* ■WebCM*
Pre-released on GENiS official Instagram and official website.
-Official Instagram-
https://www.instagram.com/genis.official/
-Official HP-
https://genis.jp/
*GENiS Professional*
GENiS Professional is a care series created by businessmen Reika Miyazaki and Keiji Kuroki that even sensitive skin can experience. Currently, it is used as a skin care and cosmetic series.
・Lashgenic (eyelash serum)
・Inazumask (face mask)
・Answer Serum
・Capix Serum (scalp serum)
・Bio Repro Lotion (lotion)
・Serum Mascara
・Eyecon Cream Mask
As an inner care series
・Clean Protein
We are selling.
・GENiS Professional
Official website: https://genis.jp/
Instagram: https://www.instagram.com/genis.official/
・Reika Miyazaki
Official website: https://www.reikamarianna.com/
Instagram: https://www.instagram.com/reikamarianna/
・Keiji Kuroki
Instagram: https://www.instagram.com/keiji_papa_
*Elevate Co., Ltd.*
HP: https://elevate.co.jp/
Contact: info@genis.jp