A modern and effortless camera bag that achieves [gear feel and elegance] is now available at Glenroyal’s official online shop. *Watanabe Sangyo Co., Ltd.*
Press release: September 11, 2024
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A modern and effortless camera bag that achieves [gear feel and elegance] is now available at Glenroyal’s official online shop. GLENROYAL was founded in Scotland in 1979 and produces high quality bridle leather items. The official Japanese online shop operated by Watanabe Sangyo Co., Ltd. has a modern and effortless camera bag that has a [gear feel and elegance] under the supervision of Masahiro Yamamoto, a professional photographer who works for fashion magazines and brand catalogs. It has appeared.
“Gear feel x elegance” will suit modern people who are looking for authenticity.
Mr. Yamamoto has also been in charge of filming Glenroyal’s domestic seasonal visuals and web content. From the beginning of product development, he was conscious of elegance and gear feel.
The main material is nylon fabric treated with salt shrinkage, which gives it a unique look. The crisp texture and water repellency give it the gear feel of a camera bag. On the other hand, the bridle leather, Glenroyal’s main material, is sprinkled throughout, giving the design a sense of elegance.
*Salt shrinkage processing: A process in which the fabric is shrunk by soaking it in an aqueous salt solution.
User-friendly design realized through joint development with professional photographers
“I’ve always had the impression that Glenroyal makes products that are universally good.” Through traditional manufacturing processes, they create product designs that fit modern lifestyles. I wanted the camera bag that I made to be a good coexistence of these two things.” Mr. Yamamoto talks about the concept. The product color is black, which goes well with any taste, and greige, which is easy to match with any coordination, which Mr. Yamamoto himself says is “easy to use.” Two highly versatile colors have been added to the variation. Our intention was to develop these products so that they can be used for a long time by men and women of all ages.
Ease of use is supervised by professionals. Consideration is given to ease of coordination
“I imagined a situation in which this bag would be used by someone who is particular about cameras, such as one camera with a lens attached, one spare lens, a memory card, and a PC. We also wanted it to be used for a long time, so we adjusted details such as the gusset width so that it would be easy to match as a fashion item (so that it looks minimalistic).”
One main pocket and two side pockets. Furthermore, it has a simple structure with two flap pockets. The main compartment has a padded inner pocket that can fit a 13-inch PC. Because it was planned and developed with the assumption that it would hold precision machinery and electronic equipment such as digital cameras, we have packed in the details of the camera bag.
Convenient functional details that highlight the photographer’s perspective “When making a bag, I thought it was essential to have a pocket with a zipper.For photographers, it can be scary to put things that are used frequently, such as memory cards, and that you don’t want to lose, in other open pockets. Up until now, when choosing a camera bag, I have always tried to choose one with a zip pocket.
There are two large pockets on the back of the flap that can be opened and closed with zips. It is safe for storing small items that are easily lost, such as SSDs and sub cameras. It is also useful for purposes other than camera bags, such as wallets and keys.
An elegant design that can be used for everyday use, plus ease of use as a photographer.
“If the shoulder strap is too thick, it will look too rugged, and if it is too thin, it will put a strain on your shoulders.I adjusted it to the “just right” width that makes sense to me as a photographer, and still maintains the quality of the brand. .”
Bridle leather, a symbol of Glenroyal, is placed in areas that are prone to scratches, improving not only its elegant appearance but also its functionality. By incorporating the opinions of professional photographers, the classic design is highly convenient for everyday use.
A key item that connects elegance and gear feel, arrived at through trial and error.
“Many classic camera bags open and close using a belt, which I thought was not practical.How could I make it fit the overall impression and still allow for smooth loading and unloading of the camera?
That’s when I came across Germany’s FIDLOCK, which has a unique magnetic mechanism.”
FIDLOCK is a special magnetic buckle that can be easily attached and detached with one hand. The whole thing is painted in matte black, and Fidlock’s gear and high-tech feel blends well with the classic impression of the brand and item itself.
Carry setup is “convenient to have”
Functional beauty inspired by photographers
“Many photographers often carry large bags or trunk cases for lenses, lights, etc., so I’ve been thinking for a while that it would be convenient to attach a belt that can be attached to the handle.” Mr. Yamamoto says that he was able to realize the “nice to have” element because he has used a variety of camera bags. The carry setup has a snap button so you can hold it securely and it won’t fall out of your suitcase. In addition, since everything from the belt to the stitching is made of the same material as the bag itself, it can be used as a regular shoulder bag without any discomfort when not in use. Originally, it is quite difficult for the design and functionality required by professional photographers to intersect with those of the general public. Because we collaborated with Mr. Yamamoto, who understands the brand’s identity, we were able to create a
sophisticated product that skillfully balances design and
functionality, and can truly be called “functional beauty.” It is packed with functions that will be useful not only for those who want to carry a camera around with them and enjoy their hobbies, but also for everyday outings such as traveling and shopping, so please consider it.
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PROFILE
Masahiro Yamamoto
MASAHIRO YAMAMOTO
Born in Hiroshima Prefecture in 1983. Studied under photographer Jun Okada and became independent as a freelancer in 2014. Works mainly on fashion magazines, apparel brand catalogs, and advertisements. He has an elegant and sophisticated view of the world and is good at expressions based on art and culture, and has recently been active in a wide range of areas, including producing videos.
* ■ GLENROYAL/Glenroyal*
Founded in 1979 in Ayrshire, midwest Scotland. The brand’s biggest feature is its leather accessories made from high-quality bridle leather.
The leather, which is finished by vegetable tanning and being thoroughly impregnated with beeswax wax and tallow over a long period of time, was originally used for horse harnesses, and is not only strong and durable, but also has a natural luster. It is also characterized by its beauty. One of the charms of handmade,
high-quality leather products is that they can be enjoyed over time.
*GLENROYAL Website*
https://glenroyal.jp/
*GLENROYAL Instagram*
https://www.instagram.com/glenroyal1979/