[Adastria Co., Ltd.] “niko and
…” The fall/winter brand movie starring brand ambassadors Takumi Kitamura and Kaya Kiyohara will be released on Thursday, September 12, 2024!!
*Adastria Co., Ltd.*
Press release: September 12, 2024
**
The fall/winter brand movie starring “niko and…” brand ambassadors Takumi Kitamura and Kaya Kiyohara will be released on Thursday, September 12, 2024!!
*Using a newly written song by TAIKING (Suchmos) x iri*
* “Play
Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura
The style editorial brand “niko and
… (Nicoand)” will be releasing an autumn/winter brand movie starring actors Takumi Kitamura and Kaya Kiyohara from September 12, 2024 (Thursday) on a special website and at “nikoando” nationwide. and…” will be released at the store. *
The stage of the brand movie is the “Auruniai Editorial Department”, a place where mysterious unknowns are created by making something meet something. Takumi Kitamura and Kaya Kiyohara passionately play the roles of editors who are colleagues and rivals, and work hard every day to create a web magazine together with the editor-in-chief of Puppet. In the latest movie released this time, the original song “Day Life” was selected. “Niko and
…” brand catchphrase, which expresses the message “Meet Me”. Takumi Kitamura and Kaya Kiyohara wear “niko and
Please pay attention to the latest styling of “…”.
* – “Niko and…” 2024 Fall/Winter BRAND MOVIE “Diaou Niai Editorial Department” Special Site URL-*
* https://www.nikoand.jp/2024campaign/autumnwinter/*
* ■niko and… About 2024 Fall/Winter BRAND MOVIE *
The “Dealing Editorial Department” is a place where we create mysterious unknowns by bringing things together. Today, the people who work there continue to edit the “next page” that the world has never seen before, by combining strange things and things that don’t make sense on their own.
The video features a self-paced male editorial staff member played by Takumi Kitamura and a steady female editorial staff member played by Kaya Kiyohara. Through the production that links the relaxing lo-fi chill music sung by TAIKING and iri with the conversations between the editorial staff, we can create new ideas through small events and encounters with new people. This expresses the fact that you can encounter new perspectives and ways of thinking.
* [Main characters] *
Male editorial staff member (Takumi Kitamura)…Works at his own pace and is creative. I admire the editor-in-chief.
Female editorial staff member (Kaya Kiyohara)…A solid honor student. A person who leads the editorial department.
Editor-in-Chief…I love mugwort daifuku and it turned green before I knew it. He was good-looking when he was young.
* [“Niko and…” 2024 Fall/Winter BRAND MOVIE Details]*
*●Encounter Editorial Department “Day Life” edition*
Original song “Day
In conjunction with “Life”, we are showing scenes from the daily life of the “Dealing Editorial Department”. Please pay attention to the conversation about the work of the editorial staff and the mysterious production that seems to be linked to the lyrics. -Release date-September 12, 2024 (Thursday)
-Publication location- Published on the special website of “Diaou Niai Editorial Department” and “niko and…” nationwide
-Song distribution information-
TAIKING “Day Life (feat.iri)”
Distribution date: TBA
*●Encounter Editorial Department “Day Life” Edition Special Edition* The version with dialogue, which will be released exclusively on the special site, has the same visuals as the version without dialogue, but you can hear the content of the conversation between the editorial staff.
-Release date-September 12, 2024 (Thursday)
-Publication location-Limited release on the special website of “Aou Niai Editorial Department”.
* ■Future release schedule of “Dea ni Aaru Editorial Department” * We plan to release multiple videos on the special site in the future. Take a peek into the free and peaceful daily lives of our editorial staff.
*●Encounter Editorial Department “Interview”*
Two editorial staff walking around town. The background is that the seasons and weather change, and even the country and era change. I walk while encountering all sorts of places and cultures, and then return to the editorial department. It seems like they traveled far to find material for the special feature.
-Release date-September 19, 2024 (Thursday)
-Publication location- Published on the special website of “Diaou Niai Editorial Department” and “niko and…” nationwide
* ●Spin-off project “Part-Timer and Editor-in-Chief” *
A spin-off video showing the editor-in-chief hiring a part-time worker (a dog) and his struggles will be released sequentially only on a special site.
-Episode 1 release date-September 26, 2024 (Thursday)
-Episode 2 release date-October 3, 2024 (Thursday)
-Episode 3 release date-October 10, 2024 (Thursday)
-Publication location-Limited release on the special website of “Diaou Niai Editorial Department”.
* – “Niko and…” 2024 Fall/Winter BRAND MOVIE “Diaou Niai Editorial Department” Special Site URL-*
* https://www.nikoand.jp/2024campaign/autumnwinter/*
* ■Profile *
* Takumi Kitamura *
Born in Tokyo. He made his acting debut in the movie “DIVE!!” in 2008, and formed the four-member band “DISH//” in 2011. He won the 41st Japan Academy Award for Best New Actor for the movie “I Want to Eat Your Pancreas.” Major appearances include the dramas “Ageba Takashi”, “Detective Stay Homes”, “Starry Night”, “Antihero”, and the movies “Underdog”, “Sakura”, “Young People at Dawn”, “Tonbi”, and “Tokyo Revengers”. There is a “court game.” The live-action drama “Yu Yu Hakusho” is currently being distributed on Netflix. In addition, he is scheduled to play the role of Takashi Yanai in the NHK TV drama series “Anpan” in the first half of 2025.
*Kaya Kiyohara*
Born in Osaka. In 2015, he made his acting debut in the NHK TV drama series “Asa ga Kita”.
In the first half of 2021, she appeared as the heroine in the TV drama series “Okaeri Mone.” She won the Japan Academy Award for Best Supporting Actress for the movie “To Those Who Were Not Protected”. Received the Haruko Sugimura Award at the Yomiuri Theater Awards for the play “Joan of Arc.” In recent years, the movie “Seishun 18×2 Appeared in “The Road to You” and “Gobangiri”. In addition, he will star in the ABC TV Sunday drama “My Diary” starting October 2024. As a standby work, the movie “Unrequited Love World” is scheduled to be released in 2025.
*TAIKING*
In 2019, the guitarist of the six-piece rock band Suchmos, who achieved a one-man show that attracted 30,000 people at their hometown Yokohama Stadium just four years after their debut, announced that they would be suspending their activities in 2021. August 2021 1st Started a solo project with the single “Easy”. As a guitarist, he has been involved in a wide variety of activities, including supporting bands such as Vaundy, Natori, Fujii Kaze, RADWIMPS, and iri in one-man live shows, and participating in their works. In this project, he performed not only Gt. but also Vo, Ba, Dr, Key, and almost all the parts by himself, demonstrating his multi-talented abilities. In September 2022, the 1st album “TOWNCRAFT” will be released and the first national tour will be held in Tokyo, Nagoya and Osaka, and in March 2024, the first singing tour “TAIKING” will be held.
Acoustic Around “Cheers” was held in Tokyo, Nagoya, and Osaka, and all performances were sold out.
■Official SNS account
Instagram: @taikitotsuka
X: @totsukataiki
■Official HP
https://taiking.fanpla.jp
■Official YouTube channel
https://youtube.com/@taiking_official
*iri*
Born in Kanagawa Prefecture. Started performing live at a local JAZZ BAR, and in 2014 was featured in fashion magazines NYLON JAPAN and Sony.
Won the grand prize at an audition held by Music. HIP
A singer-songwriter who seamlessly sings over HOP/R&B manner beats and uplifting dance tracks. Major debut in 2016, iTunes
It entered the top 10 on the Store and reached number 1 on the hip-hop/rap chart. In March 2024, he will hold his first Budokan one-man live “iri LIVE at
Budokan” was held and the tickets were sold out and it was a great success. ■Official SNS account
Instagram: @i.gram.iri
Instagram (staff account): @iri__staff
X: @03iritaama
TikTok: @iri_official_
■Official HP
http://iriofficial.com/
■Official YouTube channel
https://youtube.com/@iri_official
* ■Product information *
On the special site, we will post the latest fall styling of “niko and…” worn by Takumi Kitamura and Kaya Kiyohara. (Product prices include tax.)
-Kitamura-san-
Block Hunting Blouson Indigo: 12,100 yen (tax included)
Ombre check flannel shirt navy: 6,600 yen (tax included)
USA cotton mujiron T light gray: 4,400 yen (tax included)
Wide corduroy pants camel: 6,930 yen (tax included)
Cut-off German sweatshirt white: 5,940 yen (tax included)
-Kiyohara-san-
VIERA Rapier Check Shirt Navy: 5,940 yen (tax included)
Corduroy zip dress ivory: 8,800 yen (tax included)
XM circle earrings gray: 1,650 yen (tax included)
Assorted lace-up shoes black: 6,930 yen (tax included)
Faux suede western blouson pink: 9,900 yen (tax included)
USA Cotton Urake Hood Parka Charcoal: 6,600 yen (tax included) Duck double knee pants black: 7,920 yen (tax included)
NEW plain toe shoes brown: 6,930 yen (tax included)
Assorted Shishu Urake Pullover Orange: 6,000 yen (tax included) Corduroy painter pants brown: 7,920 yen (tax included)
High stitch anorak parka green: 10,000 yen (tax included)
USA Cotton Border T-Light Yellow: 4,400 yen (tax included)
Piping track pants black: 6,930 yen (tax included)
NEW Plain toe shoes Gray: 6,930 yen (tax included)
Faux suede half ZIP pullover light gray: 6,600 yen (tax included) Ripstop cargo pants khaki: 7,700 yen (tax included)
NEW Plain toe shoes Black: 6,930 yen (tax included)
Sukasi MIX border knit pullover red border: 5,940 yen (tax included) Rabbit Touch Velor Pants Ivory: 4,950 yen (tax included)
Square bootie black: 5,940 yen (tax included)
Outlinking Bleach Pullover Blue: 6,000 yen (tax included)
Honyo Call Curve Pants White: 6,600 yen (tax included)
Gathered Moon Shoulder Bag Green: 4,950 yen (tax included)
XM chain earrings gray: 1,540 yen (tax included)
Faux suede combination sneakers ivory: 5,940 yen (tax included)
Art Motif ZIP Cardigan Ivory: 8,800 yen (tax included)
Leather-like pleated skirt black: 5,940 yen (tax included)
High Shoku Stand Track Blouson Charcoal: 8,800 yen (tax included) Random hem tiered skirt black: 6,600 yen (tax included)
Faux suede combination sneakers black: 5,940 yen (tax included)
* ■About niko and … *
“niko and…” is a “style editorial” that sells apparel, miscellaneous goods, furniture, and food and beverages.
We have a lineup of items that are not only practical, but also have a sense of humor, and you will encounter unexpected surprises and discoveries that will eventually match your lifestyle.
Based on this message, we are developing our business for men and women in their 20s and 30s.
143 stores nationwide (as of the end of August 2024, including web stores).