[Respect for the Aged Day.jp] In 2024, 42.8% of people plan to give gifts on Respect for the Aged Day this year. The most popular genre is “Gourmet”. A media specializing in Respect for the Aged Day, which provides information on the latest gift needs and trends, has released the results of a survey.
*Groov Co., Ltd.*
Press release: September 12, 2024
[Respect for the Aged Day.jp] In 2024, 42.8% of people plan to give gifts on Respect for the Aged Day this year. The most popular genre is “Gourmet”. A media specializing in Respect for the Aged Day, which provides information on the latest gift needs and trends, has released the results of a survey.
*According to research by Respect for the Aged Day.jp, an information media site specializing in Respect for the Aged Day. *
Survey on Respect for the Aged Day gifts, researched by Respect for the Aged Day.jp
Respect for the Aged Day information media site “Respect for the Aged Day.jp” ( https://keirounohi.jp/
) has released data from a “questionnaire survey regarding Respect for the Aged Day” conducted among 346 people in July 2024.
More detailed results, such as respondents’ comments and the number of responses by age group, are posted on Respect for the Aged Day.jp. ・Questionnaire survey on Respect for the Aged Day gifts 2024 edition (https://keirounohi.jp/keirou-survey/)
・Survey data list page (https://keirounohi.jp/keirouday/giftconscious/) * ■Topics*
* ・* 42.8% of people said they plan to give a gift on Respect for the Aged Day this year
・Food and gourmet food are the most popular trends in Respect for the Aged Day gifts this year
・At what age do you have to celebrate Respect for the Aged Day? The most common answer was “When I have grandchildren, not my age.” ・The most common budget for Respect for the Aged Day gift is 3,000 to 4,000 yen. ・The most common response to giving gifts on Respect for the Aged Day was “every year.”
*42.8% of people said they plan to give a gift on Respect for the Aged Day this year*
2024 Survey data asking whether they plan to give a gift on Respect for the Aged Day this year
In the survey asking, “Will you give a gift this year’s Respect for the Aged Day?” last year (2023) the most common response was “Undecided” at 40.0%, but this year’s (2024) survey results showed that 42.8% of respondents said they were planning to give a gift. Combined with the survey results mentioned above, the results of the survey allow us to infer that the number of people celebrating Respect for the Aged Day will continue to increase.
Just before Respect for the Aged Day, retail stores and online shops run special features on Respect for the Aged Day gifts, increasing public exposure, so many people look at them before deciding whether to purchase them. It seems that.
(Reference URL https://keirounohi.jp/survey033/#2024gift)
Food and gourmet food are the most popular trends in Respect for the Aged Day gifts this year.
2024 What would you like to give on Respect for the Aged Day this year? Survey data
In a survey asking “What would you like to give as a gift for Respect for the Aged Day?”, 33.3% said “food/gourmet food”, followed by “sweets” at 14.7%, indicating a strong tendency to want to give food as a gift. I did. As for the reasons for this, there were many comments such as “I don’t want to buy more things,” “Grandpa and Grandma like sweets,” “It’s what the children themselves want to eat,” and “I want them to eat delicious food.” Ta.
(Out of a total of 346 respondents, 73 respondents who answered that they do not give gifts are excluded from the graph)
Among gourmet gifts, fruits such as eel and Shine Muscat, which is in season this season, are popular staple gift items every year. In terms of sweets, popular trends include Japanese sweets such as manju, yokan, and dorayaki, as well as matcha-flavored Western sweets. (Reference URL https://keirounohi.jp/survey034/)
At what age do you have to celebrate Respect for the Aged Day? The most common answer was “When I have grandchildren, not my age.” 2024 At what age do you have to celebrate Respect for the Aged Day? Survey data
When asked, “At what age do you think Respect for the Aged Day should be celebrated?”, the most common response (38.7%) was “Regardless of age, once a grandchild is born.” On the other hand, only a few people are under 60, and it turns out that most people start considering whether to celebrate from the age of 60 onwards.
(Reference URL https://keirounohi.jp/survey036/)
The most common budget for Respect for the Aged Day gift is 3,000 to 4,000 yen. What is the budget for Respect for the Aged Day gifts in 2024? Survey data
When asked, “How much do you budget for a gift for Respect for the Aged Day?”, the most common answer (19.1%) was “less than 3,000 to 4,000 yen.” Last year (2023), the most common answer overall was “less than 2,000 to 3,000 yen,” but this year’s (2024) survey results showed an increase of 1,000 yen.
The reason behind this year’s budget increase of 1,000 yen is that the expected listing amount has also increased proportionately due to the impact of rising prices.
(Reference URL https://keirounohi.jp/survey032/)
The most common response to giving gifts on Respect for the Aged Day was “every year.”
How often do you send Respect for the Aged Day gifts in 2024? Survey data
As a result of asking the question “How often do you give Respect for the Aged Day gifts?”, in last year’s (2023) survey, “I give a gift once every two or three years” was compared to “I give a gift every year.” However, in this year’s (2024) survey, “I give a gift every year” increased by 3 points, making it the most popular answer.
The reason why “I give a gift every year” increased by 3 points is that the variety of products and services for Respect for the Aged Day has increased in the market, and the variety of easy-to-choose gifts and specialized products for the elderly has diversified. It is thought that because it has become easier to give gifts, people are more likely to continue giving gifts every year.
(Reference URL https://keirounohi.jp/survey033/)
That’s all.
In addition, Respect for the Aged Day.jp ( https://keirounohi.jp/ ) publishes various survey data regarding Respect for the Aged Day in addition to the above survey questionnaire. Please take a look.
* ■Survey overview*
Survey area: Nationwide
Research subject: Respect for the Aged Day.jp
Research method: Internet research
Survey target: Men and women in their teens to 60s (346 people in total) Survey period: July 9th to July 30th, 2024
* ■About Respect for the Aged Day.jp*
Respect for the Aged Day.jp
* [Media Overview Respect for the Aged Day.jp]*
Respect for the Aged Day in 2024 will be September 16th (Monday). Respect for the Aged Day.jp, an information media site specializing in Respect for the Aged Day that provides various information about Respect for the Aged Day, asks when is Respect for the Aged Day each year? We provide useful information for those who are having trouble choosing a present, including content that solves problems, as well as rankings of over 300 gifts that show the currently popular Respect for the Aged Day gifts.
URL: https://keirounohi.jp/
Operating company: Groove Co., Ltd. (Kashiwa City, Chiba Prefecture)
* ・Related media*
* Mother’s Day.me: * * https://hahanohi.me/* An information media site specializing in Mother’s Day that provides various information about Mother’s Day.
mother’s day.me
* Father’s Day.jp: * * https://chichinohi.jp/* An information media site specializing in Father’s Day that provides various information about Father’s Day.
father’s day.jp
* ■About Groove Co., Ltd.*
*・Groove Co., Ltd. business details*
*Planning and operation of EC media site*
* Planning and support for EC x DX conversion *
* Construction of diagnostic proposal type EC system *
*Building personalized EC*
Groove Co., Ltd. operates gift-specific WEB media sites such as Mother’s Day.me and Father’s Day.jp, promotes planning and support business for EC x DX, and mechanization of sommeliers in EC, and supports users. We are a company that focuses on supporting the construction of diagnostic and proposal-type EC systems that propose products that people are looking for.
Groov Co., Ltd.: https://www.groov.co.jp/
Groove Co., Ltd.
[Contact information regarding this matter]
Company name: Groove Co., Ltd.
Address: 4F Kashiwa Someya Building, 4-8-14 Kashiwa, Kashiwa City, Chiba Prefecture 277-0005
TEL: 04-7167-3004 (main)
Email：groov-info@groov.co.jp