ZETA Co., Ltd. Participation report Representative Yamazaki will give a seminar at “ECzine Day 2024 Autumn ” held on August 27th (Tuesday)

ZETA Co., Ltd.
[Participation report] Representative Yamazaki will give a seminar at “ECzine Day 2024 Autumn” held on August 27th (Tuesday)
Explaining the transformation of EC into commerce media and how to utilize content in the media
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ZETA Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, hereinafter referred to as ZETA), a leading commerce and CX company that develops and sells EC product search, hashtags, retail media advertising, reviews, and OMO solutions, announced on August 27, 2024 ( We sponsored “ECzine Day 2024 Autumn” held by Shoeisha Co., Ltd. on Tuesday) as a diamond sponsor, and CEO Yamazaki said, “Shopping sites are also in the age of SNS – What is the potential of commerce media to excite users?” I attended a seminar titled.
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The nature of e-commerce sites is changing as SNS becomes more commonplace. By introducing media content that creates interaction between users, such as UGC and hashtags, e-commerce will eliminate the barriers to SNS and develop into a place where users can enjoy the purchasing experience as a commerce medium, not just a place for shopping. It is thought that.
In this seminar, we will explain the essential elements of turning e-commerce into a commerce medium, such as reviews and Q&A that increase consumer trust, hashtag searches that create serendipity, and retail media advertising that is linked to site searches. We also talked about the strengths and importance of each.
We will also discuss how to utilize content within commerce media and improve CX while touching on case studies of companies such as CROOZ SHOPLIST Co., Ltd., DESCENTE JAPAN Co., Ltd., Urban Research Co., Ltd., and Sogo/Seibu Co., Ltd. that are using multiple combinations of our products. We have introduced the secret.
The “ZETA CX series” is an EC product search/site search engine “ZETA SEARCH”, a hashtag utilization engine “ZETA HASHTAG”, a retail media advertising engine “ZETA AD”, a review/word-of-mouth/Q&A engine “ZETA VOICE”, an OMO・With a lineup of eight products, including the DX solution “ZETA CLICK,” we use advanced data analysis and matching technology to create an even higher quality purchasing experience. ZETA will continue to provide useful services and introduce the effects to users and e-commerce site operating companies.