[Beisia Co., Ltd.] Beisia Foods Park Asahi Sun Mall store opens on Thursday, September 12th in “Shopping Center Sun Mall” in Asahi City, Chiba Prefecture
*Beisia Co., Ltd.*
Press release: September 12, 2024
**
Beisia Foods Park Asahi Sun Mall store opens on Thursday, September 12th in “Shopping Center Sun Mall” in Asahi City, Chiba Prefecture *~ A “food theme park” with fresh and delicious food that meets local needs ~* Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture, Representative Director and President: Takahito Aiki) will open a shopping center, a commercial facility in Asahi City, Chiba
Prefecture, on Thursday, September 12, 2024.
Beisia Foods Park in Sun Mall
We are pleased to announce the grand opening of Asahi Sun Mall store (hereinafter referred to as Beisia Asahi Sun Mall store). This is our 22nd new store to open in Chiba Prefecture, and our second store to open in a commercial facility. “Foods
Park” is a “food theme park”
With the aim of creating a relaxing space for local customers, we are developing a variety of ways to enjoy fresh and delicious food and shopping. We will respond to the diverse dietary and lifestyle needs of modern customers while capturing the characteristics of the region.
In-store image
In-store image
* Beisia Asahi Sun Mall store’s featured stores and products *
Asahi City, Chiba Prefecture is located in the northeastern part of Chiba Prefecture, and the southern part of the city faces the beautiful bow-shaped Kujukuri Beach. Iioka Fishing Port, which is close to the store, catches a lot of sardines and other fish, and boasts the second largest catch in the prefecture after Choshi Fishing Port. This is an area where agriculture and livestock farming, centered on fishing, have flourished and developed. There is a residential area surrounding the station, where many one- and two-person households live. We aim to provide a fulfilling shopping experience by developing sales floors and products that respond to local characteristics and needs.
* [Fresh food corner with fresh and delicious food] *
In the fruit and vegetable corner, we have expanded our selection of locally sourced vegetables, mainly from Chiba Prefecture, and welcome customers with displays that are easy to buy and select. We also carry our famous products such as parfaits and cut fruits made with seasonal fruits.
In the fresh fish corner, we will strengthen ready-to-eat products such as raw sushi and fish dishes that are appealing to single-person households and the elderly. Our original brand “Beisia”
Premium’s raw sushi made with raw Atlantic salmon and acerola yellowtail goes perfectly with the special sushi rice developed to match the ingredients. We also carry a wide variety of extremely fresh raw fish delivered from the nearby Choshi fishing port.
In the meat corner, we offer Beisia brand beef “Toro Beef” and other Kyushu Wagyu beef at bargain prices, as well as a wide variety of seasoned meats that are popular as easy-to-use products, and offer menu suggestions. We also have jumbo pack products to meet the demand for bulk purchases.
In the side dish corner, we offer a wide variety of fried foods such as a fried buffet, self-service curry and rice that you can serve as much as you like once the lid is closed, croissants made from authentic French dough, pizza baked in a stone oven, and crepes made in-store, which are our pride. Products are lined up.
Fresh fruits and vegetables corner that is easy to buy and choose Strengthen in-store parfaits and other products using seasonal fruits Our proud raw sushi that is delicious even down to the rice
Seasoned meat that has the triple signature of “simple, convenient, and delicious.”
Self-service curry and rice that you can serve as much as you want once the lid is closed.
Croissants made with authentic French dough
*All photos are for illustrative purposes only.
* [General food and housing-related corner tailored to the needs of local customers] *
In the general food corner, we will strengthen the beverage and ramen section to meet bulk purchasing needs and offer a complete product lineup. In the daily delivery corner, we will promote categories that are essential to our daily diet, such as tofu, natto, and milk, at bargain prices. In addition, in the frozen corner, we have a wide selection of frozen vegetables to meet the need for time-saving cooking, as well as Beisia
Focusing on Premium, we will strengthen the lineup of products that can only be purchased at our company, such as Chinese prepared dishes and frozen sweets, to motivate customers to visit our stores.
* [Online supermarket that makes daily shopping even more convenient] *
The service of “Beisia Net Super”, which currently operates 47 stores, will also start at the Beisia Asahi Sun Mall store. “Beisia Net Super” is a service that picks up products ordered on a smartphone or computer from a Beisia store and delivers them to the customer’s home. In addition to delivery, we also offer convenient in-store pickup. This is in response to customers’ requests to shorten their shopping time, and customers can pick up their items at the service counter in-store without having to line up at the cash register. Orders for “Basia Net Super” will begin accepting orders on Saturday, September 21st, and delivery will begin on Tuesday, September 24th.
Click here for Beisia Net Super
* Opening commemorative event *
* September 12th (Thursday) – September 24th (Tuesday) *
* 1. Basia points triple campaign *
To commemorate the opening of the Beisia Asahi Sun Mall store, we are running a campaign where you can earn 1 point for every 200 yen (excluding tax) spent on Beisia Points, and triple the points when you spend a total of 3,000 yen (tax included) or more in one day. You can apply as many times as you like during the period.
*Some products are not eligible for points, and various conditions apply. Please check the store notice for details.
* September 12th (Thursday) – 16th (Monday) *
* 1. Basia app new membership campaign *
We will be setting up a special booth to provide information on new memberships for the advantageous “Basia App,” where you can earn points on your daily shopping. We will also provide information on how to sign up for the affiliated Rakuten Point Card and how to link it with the Beisia app. In addition, those who register the Beisia Asahi Sun Mall store as their own store on the Beisia app will receive Beisia original products as a gift.
*Original product giveaway will end as soon as the prizes run out.
* 2. Basia Net Super new membership campaign *
To commemorate the launch of the service, those who register as new users at the special booth in the store will receive a Basia original product as a gift. You can also contact us with any questions you may have, such as usage methods and delivery areas.
*Original product giveaway will end as soon as the prizes run out.
* About the birth of “Foods Park” *
In a consumer survey in September 2020, we found that customers expect “freshness” from Beisia. Based on these results, we launched a cross-departmental improvement project and promoted various
company-wide improvements in freshness, including reviewing our fresh food procurement methods and adopting delivery methods that make full use of the latest technology. By bringing together the new scheme that has been refined and improved, we will launch the “Foods
We have opened the Beisia Otawara store as the first store of “Park”. Afterwards, as the store was renovated,
The Beisia Asahi Sun Mall store will be the 17th “Foods Park” store.
* Thoughts and themes behind “Foods Park” *
Since our founding, our company has been “For the Customers.” Based on this philosophy, our motto is “better products at lower prices.” “As a food professional, we are committed to delivering the best products in the best condition at the lowest prices to our customers, and we also want our customers to enjoy the experience that can be gained through food.”
This is reflected in “Park”. We aim to create a relaxing space for local customers as a “food theme park” with the theme of “better food, cheaper, fresher, and more fun.” In the future, we will continue to open new stores and renovate them.
Park” and establish the style of the next generation grocery store. *Basia Foods Park Asahi Sun Mall store overview*
Store name: Beisia Foods Park Asahi Sun Mall store
Address: I-2676, Asahi City, Chiba 289-2511
Access: 7 minutes walk from Asahi Station on the JR Sobu Main Line 40 minutes by car from Higashi-Kanto Expressway “Daiei IC”
30 minutes by car from Ken-O Expressway “Matsuo Yokoshiba IC” Phone: 0479-85-7911
Business hours: 9:00-21:00
Regular holiday: January 1st
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