[PR limited to the first 10 companies] First in Japan! Launch of innovative self-catering training program for companies by former J Leaguer influencer
*Special one Co., Ltd.*
Press release: September 12, 2024
**
First in Japan! Launch of innovative self-catering training program for companies by former J Leaguer influencer
*Applications will be accepted sequentially from September 12th (Thursday). Limited to the first 10 companies, we will be doing PR after the program on Hayato Koizumi’s Instagram. *
* Special one Co., Ltd. (location: Shinagawa-ku, Tokyo, CEO: Kenta Okamura, hereinafter referred to as Special
One) has partnered with popular influencer Hayato Koizumi to launch Japan’s first self-cooking training program for companies focused on improving employee happiness.
We launched “Wellbeing” on September 12th. *
This program helps companies realize sustainable management by improving employee happiness and supports effective CSR activities. For inquiries or applications regarding the service, click here: * https://spe-one.co.jp/contact-cook*
Issue facing Japanese society: “Low happiness”
Reference: Hong Kong BC News
Japan’s level of happiness is at a low level by international standards. According to the United Nations, Japan ranks 51st out of 143 countries in terms of happiness (47th last year), by far the lowest among the G7 countries. Considering the fact that Japan’s GDP ranks fourth in the world, it can be said that Japan lags behind in terms of happiness.
Additionally, the percentage of people with high levels of happiness worldwide has decreased by 13 points compared to 10 years ago (according to IPSOS research).
*Many of the important issues facing companies are related to “people”* Japanese companies face many challenges as they face a declining birthrate and aging population. Among these, we are particularly faced with many issues related to humans.
1. Serious shortage of human resources and increased recruitment costs 2. Due to diversification of work styles, human resources are not retained and there is a yellow light for sustainable growth. 3. There are variations in individual productivity. Communication costs increase
In order to achieve sustainable management, it is important to address these issues by implementing a well-being approach that improves the happiness of employees and enables them to thrive over the long term. This trend is already spreading mainly in the United States, and the pursuit of well-being is expected to be selected as a priority global agenda post-SDG.
* “Cook de Wellbeing” program details *
Program contents (partial introduction)
It starts with a basic lecture on “What do we need to be happy in the first place?”, followed by an explanation of the positive impact that cooking at home has on happiness, and an experiential lecture where you can learn while actually cooking. It’s a curriculum.
1. Lecture “On the positive impact of self-catering on happiness” 2. Hayato Koizumi visits our company! Experience-based training where you can enjoy cooking together
3. Mechanism to promote action after training – sharing photos of self-cooked meals and feedback system by Mr. Koizumi
4. Introducing gamification elements – awarding trophies through individual awards, corporate competitions, etc.
For more information on program content and pricing, please contact us here: https://spe-one.co.jp/contact-cook
Lecturer introduction
Over 300,000 total followers on SNS Former J League influencer Hayato Koizumi Former J Leaguer. Since his days as a J-League player, he has started cooking for himself in order to adjust his condition.
After retiring from active duty, he has used his experience to expand his activities, including supporting athletes through food and developing menus for restaurants. In addition, as an influencer, she is actively working to spread the wonders of self-cooking, including writing four recipe books, receiving numerous media appearances, and holding seminars in various locations.
* Effectiveness of self-catering training program *
This program has two aspects: “well-being effects of self-catering” and “effective CSR activities.”
1. Well-being effects of self-catering
* “Mindfulness effect” *
Cooking for yourself is a great opportunity to practice mindfulness by focusing on the whole process, from preparing the ingredients to cooking and plating them. Data also shows that 65.1% of people felt “peace of mind,” 62.5% felt “reduction/relief of stress,” and 57.1% felt “improved ability to regulate emotions such as anxiety, anger, and fear.” .
* “Strengthening social connections” *
Cooking for your family, friends, or partner is an expression of love and strengthens social connections. It has been found that people who participate in these social connections are about one-third less likely to develop depression than those who do not.
Other benefits include “gaining a sense of accomplishment and self-efficacy” through the accumulation of daily habits, “relieving stress” by eliminating distracting thoughts while working, and cooking a single dish by combining various ingredients. This leads to “improvement of creativity”.
2. Effective CSR activities
* “External CSR branding” *
PR activities for being a sustainable company have become extremely important in modern times, regardless of company size. Positioning your company as a well-being company not only benefits investors and customers, but also increases your competitiveness in recruiting. Mr. Koizumi, who has over 300,000 total followers on social media, has overwhelming power to spread the word. In addition, the athlete aspect of being a former J-League player helps improve the company’s image. He is 190cm tall and extremely handsome, and is sure to be a hit with our employees.
making a positive impact on the lives of many people
*About future prospects*
This program is just one way to achieve happiness. As we collaborate with many companies in the future, we would like to find programs that will improve the well-being of even more employees and organizations. We will continue to support the sustainable development of companies based on our track record and evidence that can improve well-being. * Last message *
■Hayato Koizumi
“Self-cooking is a wonderful activity that not only improves your health and cooking skills, but also has many elements that increase your happiness.Through this program, we are helping many people live healthier and happier lives. I would like to come.”
■Special one Okamura
“Improving employee happiness is one of the most important issues for our company and is directly linked to productivity and sustainability. Through this program, we are pleased to be able to contribute to creating an environment where each employee can work with enthusiasm. .”
* For inquiries regarding services, click here: * *
https://spe-one.co.jp/contact-cook*
*References
・United Nations: https://worldhappiness.report/ed/2024/
・rootus: https://rootus.net/article/4517
・NEC Solution Innovators (Co., Ltd.)
https://note.nec-solutioninnovators.co.jp/n/n94b09114f23c
・Melon Co., Ltd.: ■ About Special one Co., Ltd.
Special Co., Ltd.
one was founded in 2024 with the vision of “redefining the standard of happiness.” We are developing a service brand “ZIZOKU” that supports corporate sustainability, and are promoting sustainable corporate management by providing both “well-being support” for employees through training etc. and “business operation support” such as BtoB marketing using SNS etc. We are a company that supports realization.