[Direct Tech Co., Ltd.]
-The first production run of 10,000 units sold out on the same day -The long-awaited foundation 2in1 kit developed by vim will be available nationwide from Friday, September 13th at Loft/PLAZA/@Cosme TOKYO/OSAKA
In-store sales start at (*1)
*Direct Tech Co., Ltd.*
Press release: September 12, 2024
**
-The first production run of 10,000 units sold out on the same day -The long-awaited foundation 2in1 kit developed by vim will be available nationwide from Friday, September 13th at Loft/PLAZA/@Cosme TOKYO/OSAKA
In-store sales start at (*1)
*https://vim-beauty.com/*
Direct Tech Co., Ltd., a BRANDING PRODUCE COMPANY (Headquarters: Minato-ku, Tokyo, President and Representative Director: Shintaro Inoue, hereafter
Direct Tech) is collaborating with make-up creator Marilyn to produce cosmetics brand vim BEAUTY.
From Beauty), a 2-in-1 foundation kit that includes a cushion foundation and concealer “effect like finish”
foundation kit” (Effect Like Finish Foundation
Kit) will be on sale at Loft/PLAZA/@Cosme TOKYO/OSAKA (*1) stores nationwide from September 13th (Friday).
Popular makeup videos that utilize her own makeup techniques and knowledge Creator “Marilyn” has created a cosmetics brand “vim” that is particular about “high staying power, professional-grade finish, and ease of use.”
BEAUTY”. 2-in-1 foundation kit that includes cushion foundation and concealer “effect like finish”
“foundation kit” has received a lot of feedback long after its official website release.
Marilyn, who has tried many foundations to cover up her skin problems, has found that many of them tend to crumble due to rubbing and sebum, and even though they have good coverage, they tend to be thick and leave a white cast. I was feeling it. Therefore, we wanted to create a cushion foundation that anyone can easily use and won’t fall apart, with a tight fit, a high coverage finish that doesn’t feel thick, and a color that blends well with the skin.We created our unique foundation kit. We have developed it.
“effect like finish foundation” to be released in stores
“kit” has a semi-matte texture that adheres firmly to bare skin, and it not only provides a high coverage without feeling thick, but also contains 4 types of oil ingredients with excellent moisturizing power, giving you a natural finish while maintaining moisture. Keep time. Furthermore, the set includes concealers in three colors with carefully selected colors and textures so that you can cover the skin concerns that vary depending on the person, such as dark circles, age spots, freckles, and acne scars.
“vim” is attracting attention as a cosmetics brand produced by “Marilyn” who has tried many cosmetics.
BEAUTY”. Please keep an eye out for the product development that Marilyn herself has developed through repeated trial and error.
*1…Some stores may not carry this item. Please contact your local store for available products.
vim BEAUTY official website: https://vim-beauty.com
Official LINE: https://lin.ee/aOIdWGr
Official Instagram: https://www.instagram.com/vim_bymarilyn/ Official X: https://x.com/vim_BEAUTY
Product overview
*Cushion foundation and concealer set*
*Foundation kit developed by vim “effect like finish foundation kit”* ●Product name: effect like finish foundation kit
(Effect Like Finish Foundation Kit)
●Price: 4,350 yen (tax included)
●Color: All 3 colors (18ecru/19cream/22sand)
●Product details:
SPF50+・PA+++
The cushion foundation has a semi-matte texture that adheres well to bare skin, and even with high coverage, it doesn’t feel heavy on the skin.
It also contains 4 types of oil ingredients with excellent
moisturizing power to maintain moisture and maintain a natural finish for 24 hours.
Furthermore, the set includes concealers in three colors with carefully selected colors and textures so that you can cover the skin concerns that vary depending on the person, such as dark circles, age spots, freckles, and acne scars.
*【POINT】*
*POINT01 Overwhelming coverage power*
Dark circles, spots, freckles, acne scars, etc.
Covers skin problems naturally without feeling thick.
*POINT02 Keep for 24 hours*
No need to touch up your makeup and it stays on for 24 hours. *Makeup lasting power clinically tested
*There are individual differences
* POINT03 SPF50+ PA+++*
Blocks damage from daily UV rays
*POINT04 Keep moisture*
Contains 4 types of oil ingredients with excellent moisturizing power to maintain moisture.
*Contains in cushion foundation
*POINT05 Includes 3-color concealer palette*
Use different colors to suit your skin concerns and use the included brush to precisely cover your skin.
brand concept
Be Yourself, vim Yourself.
I can be any color.
Give yourself vitality as you are.
Marilyn Profile
fukuse yuuri: Marilyn
A makeup creator with over 1.2 million YouTube subscribers and over 400 million video views. She is gaining popularity for her makeup videos, as well as lifestyle videos such as cooking and cleaning. Currently a mother of four children. Among the many “beauty YouTubers” She has become a hot topic with her foreign-style makeup that looks just like a Hollywood celebrity. Currently, she is involved in a wide range of activities beyond being a YouTuber, including makeup instructor, SNS advisor to companies, and producer of cosmetic products.
[YouTube] https://www.youtube.com/c/MarilynFukuseYuuri
[Instagram] https://www.instagram.com/yuuri_fukuse/
[X] https://x.com/No5yuurin
[TikTok] https://www.tiktok.com/@marilynfukuse
Direct Tech Company Profile
Direct Tech is a BRANDING PRODUCE that grows D2C brands using a unique method. COMPANY. Based on our own brand know-how developed in a variety of fields, we also provide one-stop support for brand growth as an agent. Company name: Direct Tech Co., Ltd.
Address: Akasaka Garden City 17F, 4-15-1 Akasaka, Minato-ku, Tokyo Established: November 2018
Representative: Shintaro Inoue
Business content: D2C business, D2C brand consulting business, D2C agent business
URL: https://direct-tech.jp/