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Home » Explore » Nikken Lease Industry Co., Ltd. “Kura Sushi and the fish business undertaken by fishermen – Regional revital ization by improving the value of fish”

Nikken Lease Industry Co., Ltd. “Kura Sushi and the fish business undertaken by fishermen – Regional revital ization by improving the value of fish”

[Nikken Lease Industry Co., Ltd.] “Kura Sushi and the fish business undertaken by fishermen – Regional revitalization by improving the value of fish”
*Nikken Lease Industry Co., Ltd.*
Press release: September 12, 2024
**
“Kura Sushi and the fish business undertaken by fishermen – Regional revitalization by improving the value of fish”
*A seminar was held with Kura Sushi wild fish buyer Takao Ohama, Yuki Matsuoka, leader of a young set-net fisherman in Sanuki City, Kagawa Prefecture, and Issei Nagasaki, author of “Fish Business.” * * Date and time: Wednesday, September 18, 2024, 12:00-12:40 (advance reservation required) *
* Venue: Hotel/Restaurant/Show & FOODEX JAPAN in Kansai 2024 Seminar Venue* * (Intex Osaka) *
Nikken Lease Industry Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director Director: Masakatsu Sekiyama) will hold a seminar on Wednesday, September 18, 2024 titled “Kura Sushi and the fish business tackled by fishermen.
“Regional Revitalization by Improving the Value of Fish” will be held. This seminar will feature Mr. Takao Ohama of Kura Sushi Co., Ltd., who is widely known as a natural fish buyer, Mr. Yuki Matsuoka, a fisherman who fishes with set nets at Oda Fishing Port in Sanuki City, Kagawa Prefecture, and has a wide friendship with fishermen from all over the country. Mr. Issei Nagasaki, who runs a number of fisheries communities and published his book “Fish Business” last year, will discuss the past few years of eating out and ready-made meals, focusing on the fish business that Kura Sushi is working on with local fishermen. We will discuss the current state of fish and how to attract customers by promoting the attractiveness of the production areas.

* ・Background of the event*
With so many foreign tourists currently visiting Japan, Japanese food, fish, and sushi are attracting attention (Source: Norinchukin Bank, “Survey on Japanese food from the perspective of foreign visitors”, https://www.nochubank.or.jp/efforts/pdf/research_2023_01.pdf

,2023.4.27). On the other hand, the seafood industry is currently facing a high degree of uncertainty due to factors such as poor catches due to climate change and a decrease in the number of fishermen engaged in due to the declining birthrate and aging population. Under these circumstances, we would like to introduce an example of how Kura Sushi is trying to differentiate itself and attract customers in the restaurant and home-meal industry by appealing to the attractiveness of its production area, focusing on the sustainable fishing industry that it works with local fishermen. . We will exchange opinions on the possibility of creating new demand by conveying the appeal of the production area.

* ・Event overview*
[Event name] Fish business undertaken by Kura Sushi and fishermen -Regional revitalization by improving the value of fish-
[Date and time] September 18, 2024 (Wednesday) 12:00-12:40
[Venue] Hotel/Restaurant/Show & FOODEX JAPAN in Kansai 2024 Seminar Venue (Next Stage/Exhibitor Presentation Seminar)
[Participation fee] Free
[Sponsor] Nikken Lease Industry Co., Ltd.

-Application URL for general participants-
Click here to apply *You will be redirected to the Hotel/Restaurant/Show & FOODEX JAPAN in Kansai 2024 homepage.
*Pre-registration is required to apply for the seminar.

* ・Program*
12:00~
1. self-introduction
2. Situation of eating out, ready-made meals, and fish in recent years 3. How to attract customers by promoting the appeal of the production area 4. Initiatives between Kura Sushi and fishermen
5. Future vision

*・Speaker*
*Mr. Takao Ohama*
Kura Sushi Co., Ltd.
Purchasing Headquarters Purchasing Department Junior Manager After graduating from a fisheries university, he took a job in sales at a major automobile manufacturer, working on cars, which he loved as much as fish. After that, I couldn’t give up on my desire to work with fish, so I joined the “Natural Fish Project,” which was recruiting for Kura Sushi at the time, by going to ports and beaches and talking directly with producers. Currently, as a buyer of domestic fish, I am in charge of various procurements, and as a leader of the “Wild Fish Project”, which I have been involved with since its inception, I am not only responsible for the procurement itself, but also am taking on the challenges of a number of unprecedented seafood distribution reforms. , is working hard to serve as a bridge between production areas and consumption areas.

*Mr. Yuki Matsuoka*
Odahama, Sanuki City, Kagawa Prefecture
Fixed net fishing/fishermen
In May of this year, a young fisherman fishes with a set net at Oda Fishing Port in Sanuki City, located in eastern Kagawa Prefecture. I visited set net fishermen across the country, taught myself about set net fishing, and researched ways to do set net fishing on my own. He has been fishing with set nets locally for about three years. He is a fisherman who has signed a “buy one boat” contract with Kurazushi, and is a young leader who will carry the future of Japan’s fishing industry.

*Mr. Ikki Nagasaki*
Fish coordinator
Sakana Production Co., Ltd. Representative Director
Chairman/Representative of Sakana Association General Incorporated Association/Lecturer of Tokyo University of Marine Science and Technology
As the son of a fisherman, he helped out in the family business for 18 years and graduated from Tokyo University of Marine Science and Technology. After working at a wholesale company at Tsukiji Market, he completed graduate school at the same university with research on fish brands. For over 15 years, he has led the fish-loving community “Sakana-no-kai.” He is also a leading expert on introducing seafood for hometown tax donations, and has used the media to explain fish as food in an easy-to-understand manner, including supervising the fishing drama “First Penguin!”. His books include “Fish Business” There is a book that everyone from food lovers to experts can enjoy reading. Graduated from the laboratory of Vice President Lou Xiaobo of Tokyo University of Marine Science and Technology.

* ・About Nikken Lease Industry Co., Ltd.*
With the vision of “delivering the value of fish that can only be eaten locally,” we operate a land-based aquaculture business in Shizuoka City, a rental business for the live fish transportation system “Uokatsu Box,” and live fish operations based in Ota Market, Tokyo, and Izumisano Fishing Port, Osaka. We are promoting the purchasing and sales business and restaurant business.
Hotel/Restaurant/Show & FOODEX where the seminar will be held We are also exhibiting at JAPAN in Kansai 2024.
Overview of Nikken Lease Industry Company
[Company information]
Founded in 1967 (57th year of founding)
 Goods rental business (general rental business)
Sales: 96.4 billion yen (2023/09)
Number of employees: 2,000 (domestic)
Assets held: 259.6 billion yen
 Company HP  https://www.nrg.co.jp/nikkenlease/

* Land-based aquaculture business * * https://miho-salmon.com/*
* Live fish transport system “Uo Live Box” rental business * * https://gyokatsu.com/*
* Live fish purchase and sales business * *
https://iki-iki-osakana.net/*






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