Steady Japan Co., Ltd.
Anti-aging care for the whole body in 15 minutes a day! 3in1 facial beauty device/scalp care device/release gun STEADY’s first beauty device “EMS Beauty & Release Gun” will be released in advance at Makuake
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In September 2024, we will launch the “EMS Beauty & Release Gun,” which combines the three functions of an EMS facial device, scalp care device, and release gun into one compact device that fits in one hand, and provides anti-aging care for the entire body from head to toe. Pre-sales will begin on the crowdfunding site “Makuake” from 10:00 on the 18th (Wednesday). Limited to the first 70 customers, we are offering a special set with complete nutritional protein at up to 40% off.
Since the start of brand development in 2018, we have listened to customer feedback regarding existing products through SNS and customer support, and have proposed home fitness/stretching products that take into account the physique, way of thinking, living environment, and lifestyle of Japanese people, and have become top-class products in Japan. Steady Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director and CEO: Yuki Mori), which boasts a track record of e-commerce sales, has launched STEADY’s first beauty device “EMS Beauty & “Release Gun” will be pre-sold on the crowdfunding site “Makuake” from 10:00 on Wednesday, September 18, 2024.
The most attractive feature of this product, which was developed with the concept of “Blissful Home Esthetics for busy modern adults,” is its complete functionality. At approximately 12 cm in length and width and approximately 272 g, it is ultra-light and compact enough to fit in one hand, and as a [total beauty device] that can evenly care for the face, scalp, and body, it can address the problems of “changes in impression” that increase with age. Masu. The EMS mode uses
stimulation with a frequency of 20-50Hz and a current of 10-35mA, which has a good balance between lift-up and relaxation, and the soft yet comfortable stimulation that reaches deep into the skin evokes a clean facial line and healthy expression. . In addition, the double approach of LED Red (near-infrared rays) that reaches deep into the skin and 42°C warming care that stimulates metabolic activity gives a sense of circulation (*2) and supports firm, healthy skin. The EMS head is designed with a smooth rounded edge that does not put any strain on the skin, and is also waterproof, so it can be used over your daily lotions, gels, and packs.
Another highlight of this product is that it comes with 5 types of attachments that can be used in detail to suit different parts of the body, from head to toe. In particular, by analyzing the techniques of estheticians, the uniquely shaped scalp attachment is tailored to the roundness of the head, and by simply applying it gently from the temple to the back of the head, it keeps the scalp soft and enhances the impression of the eyes, mouth, and facial area. The spherical head is recommended for the thighs and back, the cylindrical head for pinpoint stimulation of the soles of the feet, the U-shaped head that matches the curves around the arms and neck, and the flat-shaped head that is easy to use on large areas such as the décolleté. When used in handgun mode, which boasts a speed of 3,000 times per minute, it supports pain around the shoulders and post-workout care.
[SLOW BUT STEADY] — Making self-care habits like brushing your teeth and taking a shower every day is a shortcut to becoming a confident person in the future. This product, which overturns the stereotype that “care requires a lot of time and equipment,” was developed based on detailed user research so that you can see yourself looking brighter in the mirror every morning. This is a special work of pride. (*1) Age-appropriate care (*2) Heat transmitted to the skin after using the product
STEADY EMS Beauty & Release Gun
■ Product features
– 3-in-1: EMS facial device x scalp care device x release gun: Facial device equipped with EMS (Electrical Muscle Stimulation) that supports the care of skin and facial muscles that change sensitively depending on aging, seasonal factors, and lifestyle / Softens the scalp A scalp massager that approaches facial lines with maintenance and lift care (*3) / A high-vibration release gun that helps with whole-body conditioning. Although it has an ultra-compact design that fits in one hand, it provides a blissful home esthetics experience for those who want to have a relaxing time in their busy daily lives, and those who want to deal with their beauty and health at their own pace at a cost-effective price.
– “Harmony” EMS technology that gives you the comfort you want: In pursuit of the balance between lift and relaxation, we arrived at a frequency of 20-50Hz x current of 10-35mA after about a year of prototyping research. Refresh your tired face with soft, comfortable stimulation that reaches deep into your skin, bringing out a clean facial line and healthy expression. You can choose the intensity from three levels according to your physical condition and skin type, from Level 1, which is recommended for those with sensitive skin or who want to enjoy a relaxing time, to Level 3, which strongly stimulates facial muscles and facial lines. In addition, the head that comes into direct contact with the skin has a smooth rounded edge that does not put any strain on the skin. The EMS head is waterproof, so you can use it with your favorite pack, lotion, or gel.
– A skin care ally, red LED x thermal care: Equipped with LED Red (near infrared rays) that reaches deep into the skin and a thermal care set at 42℃ that is said to activate metabolic activity, it provides soft heat. Helps improve skin condition. You can aim for firm and healthy skin by using it continuously after taking a bath, during relaxation time before going to bed on holidays, or during breaks at work.
– Scalp attachment for a lively scalp: We offer a silicone scalp attachment that uses a unique scalp boost design that matches the roundness of your head. Simply apply it gently from the temples to the back of the head to loosen the scalp and enhance the look of the eyes, mouth, and face. By performing scalp care in conjunction with face care, total care for the entire head is possible.
– Myofascial release with a maximum vibration frequency of 3,000 times/minute: The frequency can be selected from 3 levels: 2,000 times/minute, 2,500 times/minute, and 3,000 times/minute. It can be used depending on the purpose and condition, such as pain around the shoulders or post-exercise care. It was developed by combining the knowledge and know-how of the popular product “STEADY Electric Foam Roller”, which has sold over 47,000 units (*4).
– Comprehensive attachments to care for the whole body: Comes with 5 attachments developed based on ergonomics so that you can care for every inch of your body from head to toe. It can be used depending on the purpose and area, such as the spherical head recommended for thighs and back, and the cylindrical head for pinpoint stimulation of the soles of the feet. With its sophisticated design and compact design that fits in one hand, you can easily carry it not only at home but also at work or while traveling.
(*3) Moving the product upwards (*4) Cumulative sales volume across all sales channels from August 2019 to the end of August 2024 ■ Product specifications
[Size] [Width] Approx. 12cm x [Height] 12cm
[Weight] Approx. 272g
[Package contents]
STEADY EMS Beauty & Release Gun (Main Unit) / Scalp Attachment / 4 Heads / USB Cord (Type-C) / Instruction Manual
■ Price
19,990 yen (tax included)
Makuake pre-sale information
■ Project period
September 18, 2024 (Wednesday) 10:00 to October 30, 2024 (Wednesday) 22:00 ■ Return plan
・ EMS Beauty & Release Gun (1 unit) RICH RISE PROTEIN (750g) [Super early bird special set*] 40% OFF / 14,900 yen (70 people) ≪Early shipping≫
[Super early bird special set] 35% OFF / 15,900 yen (150 people) [Early bird special set] 30% OFF / 16,900 yen (150 people)
・EMS beauty & release gun (1 unit)
[Super early bird discount] 40% OFF / 11,900 yen (100 people) [Super early bird discount] 30% OFF / 13,900 yen (140 people) [Early bird discount] 25% OFF / 14,900 yen (340 people)
■Delivery schedule
*Super early bird special set: September 30, 2024 (Monday) 19:00 (Return deadline) / October 6, 2024 (Sunday) 23:59 (Payment deadline) *Delivery date: Only the super early bird special set is scheduled for the end of October 2024, other plans are scheduled for the end of November 2024 (scheduled to ship immediately after the project ends) ■ Project page
https://www.makuake.com/project/steady-ems-beauty-gun/
*Sales will start on the above page from 10:00 on Wednesday, September 18, 2024 (the advance notice page will be open until the above date and time)
Steady Japan Co., Ltd. / About the home fitness brand “STEADY” With the vision of “creating a society where people can live their lives in a healthy manner both mentally and physically,” we are developing the home fitness brand “STEADY” and the wellness brand “RELANESS.” What we value most is creating products and services that take advantage of the unique Japanese hospitality. By combining the analysis of customer interviews and reviews with GoTalk-style customer support, which emphasizes dialogue based on the service experience of members who have previously worked as cabin attendants, we will rapidly improve existing products while learning about Japanese people’s physique, way of thinking, and living environment. We continue to propose solutions that take lifestyle into account. STEADY has achieved No. 1 ranking on major e-commerce malls such as Amazon and Rakuten, and has achieved cumulative sales of over 600,000 units in the 6th period since its brand launch in 2018, achieving business growth of approximately 2,800%.
[Thoughts behind the brand name “STEADY”]
The brand name “STEADY” comes from the proverb “SLOW BUT STEADY”. Translated, it means “slowly but steadily,” which means “continuation is strength.” This word is perfect for fitness. The English word “STEADY” also has the meaning of “determined lover”. STEADY sincerely hopes to be a presence that is close to everyone who picks up our products.
[About Steady Japan Co., Ltd.]
Head Office: 8th floor, NBK Building, 1-9-3 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Representative: Yuki Mori
Established: 2014
Capital: 14 million yen
Official website: https://www.steadyjapan.com/