September is disaster prevention month. Marukome “Tsubumiso”, which is perfect for cooking without using fire, as seen from the voices of Snap Dish users, is also very useful for disaster prevention measures! *Snap dish*
Press release: September 12, 2024
September is disaster prevention month. Marukome “Tsubumiso”, which is perfect for cooking without using fire, as seen from the voices of Snap Dish users, is also very useful for disaster prevention measures! Snapdish Co., Ltd., which operates the cooking SNS “Snadish” (location: Musashino City, Tokyo, CEO: Funada)
Zen) supports fan marketing of food by listening to consumers and co-creating with them. As part of this effort, the company will be renovated in 2024 in collaboration with Marukome Co., Ltd.
(Headquarters: Nagano City, President and CEO: Tokio Aoki)*
“Restaurant Taste: Freeze-dried Miso”*
(hereinafter referred to as “Tsubumiso”), we created a trial opportunity using the new bottle after renewal and conducted a questionnaire survey on Snap Dish from August to September.
Through this initiative, in addition to evaluating the taste and convenience of Tsubu Miso in everyday use, *
Many people expressed their appreciation for its usefulness in terms of disaster prevention, such as “It can be easily used for cooking without using fire,” and “It can be stored for a long time.” It became clear that “Tsubumiso” is a product* that is suitable for the “rolling stock” initiative that can be used on a daily basis and prepared for disaster prevention. Also,*
We also received an evaluation* from Dr. Mayuko Imaizumi, a disaster prevention specialist and disaster food specialist, regarding the usefulness of Tsubu Miso in terms of disaster prevention.
At our company, we provide a system that allows customers to listen to how products are actually used at home and what points they are evaluated on, and by supporting the creation of products that meet consumers’ needs, we strive to increase consumer awareness. We aim to increase the number of “delightful experiences” you have through cooking.
*About “Tsubumiso”*
A granular type of miso that is freeze-dried using a unique
manufacturing method that allows you to enjoy the original flavor of raw miso. It dissolves quickly in hot water and can be stored for long periods of time, making it easy to adjust the amount and taste, making it useful for disaster preparedness. It can be used not only for miso soup and miso dishes, but also as an umami seasoning for a variety of Japanese, Western, and Chinese dishes. Available in three types: pouches and bottles that are easy to use on a daily basis, and one for stockpiling.
*Results through planning*
In the post-trial survey, 49% of people answered that they would like to keep it on hand, and 40% said that they would like to buy it occasionally.* About 90% of people expressed purchase intent* It became. Regarding the merits of Tsubu Miso, 76% of respondents said, “It’s easy to just put it on” (65%), “It’s easy to use with one hand” (65%), “It saves time” (60%), and “It’s easy to adjust the amount” ( *
There were also many comments that evaluated the usefulness in terms of disaster prevention, such as “can be stored for a long time” (59%) and “useful in times of disaster” (38%)*.
*Survey overview*
・Survey method: Collected responses via email and in-app notification from 500 registered users of Snapdish who participated in the “Tsubumiso” monitor project.
・Survey period: September 3rd to September 8th, 2024
・Number of respondents: 356 people
*Response percentages are rounded to the nearest whole number, so the total may not add up to 100%.
In addition, in the trial monitor project posts, there were many comments that praised the ability to make delicious meals on a daily basis, as well as the ability to stock up in case of disasters.
The theme of this project is “Using ground miso in dishes that don’t involve fire,” and the top three categories with the most posts were “Soup/Miso soup,” “Salad/Aemono,” and “Rice ball/Rice.” The special feature of Tsubu Miso was that even in times of disaster when electricity and gas are unavailable, you can enjoy the same taste without using fire.
* [Example of cooking without using fire] *
* [Voices from users who participated in the trial project (*partial excerpt)] * ・ * “Chilled miso soup” made using a “restaurant-style freeze-dried miso bottle” that is made without using fire. *
This miso is granulated miso made using a unique method that allows you to enjoy the original flavor of raw miso. * Easy to use for cooking * I like the bottle type. *
Cooking without using a microwave or fire is also useful in times of disaster when electricity or gas is unavailable*.
・We don’t know when a disaster will occur. * You can make this even if you don’t have access to running water.* This recipe uses leftover vegetables such as almondé (leftovers), daikon radish, and green shiso from the garden! *
Since it’s a plastic bag, there’s no need to wash anything! * This time I served it in a bowl, but in case of an emergency I would use a paper plate or Tupperware. *
The crushed miso dissolves quickly in the rice vinegar, so it was easy to mix with the peeled vegetables and absorb the flavor.*
is! This is a recommended item that will be useful to keep in mind even in the back of your mind during emergencies when you tend to have a lot of instant items.
・I experienced the Great Hanshin-Awaji Earthquake* as a victim. * Even in situations where you can’t use fire, electricity, or water supply, wisdom and experience can be very helpful. *
Being freeze-dried makes it easy to adjust the amount, and cooking without using fire is great wisdom* even in times of disaster. ・ It is necessary to prepare in advance for emergencies. It’s also helpful to have plastic bags and paper plates on hand. * Disaster prevention recipes are the true essence of Tsumami, which does not involve fire. *
Click here for a list of posts for “Restaurant Taste: Freeze Dried Miso”: https://snapdish.jp/p/603d02388c4ae4cb40aca429
Click here for a list of posts for “Restaurant Flavor Freeze Dried Miso Bottle”: https://snapdish.jp/p/6547125ada2ed127987866d9
Comments from Disaster Prevention Food Advisor Mayuko Imaizumi Dr. Mayuko Imaizumi, who is active as a registered dietitian, disaster prevention specialist, and disaster food specialist, also praised the usefulness of “Tsubumiso” in disaster prevention.
* ▼ Comment from Mayuko Imaizumi *
When I give disaster prevention food courses, when I ask people, “What do you eat every day and what do you want to eat?”, many of them answer, “Rice! Miso soup!” Please be prepared for this.” If you have water, a cassette stove, and grained miso, you can make hot miso soup. When a disaster occurs and you are physically and mentally exhausted, you can feel relieved if you can eat the miso soup you always eat. Granular miso is flavored, so it’s easy and convenient to make by just adding hot water, and its short cooking time is a big advantage. The good thing is that it can be stored at room
temperature. Instead of storing it away, we recommend preparing it in rolling stock while you eat it. I hope you can still enjoy hot miso soup even after a disaster occurs.
Teacher Mayuko Imaizumi
Office RM Co., Ltd. Representative Director
Born in Tokushima City in 1969
Lives in Yokohama City. Mother of 1 boy and 1 girl.
As a registered dietitian, she worked for many years at major corporate employee cafeterias, hospitals, and nursery schools. Focusing on food education, disaster food, and SDGs, she started a company as a registered dietitian in 2014.
He develops recipes and gives over 400 lectures nationwide as a disaster prevention food advisor.
He has written 22 books including the “SDGs Cooking,” “Moshimo Gohan,” and “Disaster Prevention Classroom” series.
Also known as the Queen of Retorts and the Master of Canned Foods, she has made over 200 television appearances and over 280 radio
appearances. He is also active in newspapers, magazines, and websites. Snapdish Co., Ltd.
“Snapdish” is a posting app dedicated to food photos. It is equipped with an “AI food camera” that analyzes data posted by over 30 million dishes from users and determines the score of “tasty”. In April 2021, we started offering the online food experience store “Snap Dish Market (beta version),” and in April 2022, we released “Otayori-bin,” a regular service for encounters with food. In October 2023, we launched “Snap Dish AI Cooking Chat,” which utilizes past cooking posting assets and AI technology and incorporates ChatGPT.
The operator, Snapdish Co., Ltd., utilizes a communication platform specializing in food to provide fan marketing support primarily for food-related manufacturers.
Through these business activities, we will provide experiences that connect dining tables and people, and turn cooking into a joyful experience.
[Contact information]
Snapdish Co., Ltd. Public Relations
Telephone/FAX: 0422-24-6341 (9:30-18:30, excluding Saturdays, Sundays, and holidays)
Email address: pr@snapdish.jp